s

SmellyBlog

Sahleb Stock Update


For those following the stock market:

Out of the original 11, there are only 6 bottles of Sahleb left in stock.

Samples are completely sold out.

On another note, I have added several gift sets to my website, including candle gift sets and tea-time gift sets; so check them out and let me know if you need help picking a holiday gift.

News from the Nose

Get Seduced into Winter By Sahleb Perfume & Roses et Chocolat Tea


Dear Fragrant Friends,

Fall and Winter 2008/2009 holds many delicious surprises at Ayala Moriel Parfums!

There is Sahleb, a smooth iris perfume inspired by the winter pudding-beverage in the Middle East; Roses et Chocolat Tea - yes, it's as good as it sounds if not better! - and two new candles to light those dark nights and add some fragrant spark to your home.

Please read on for all the full scoop:

Sahleb: Orchid, Pudding and now also a New Perfume





Ayala Moriel is proud to introduce: Sahleb - the perfume version of a Middle Eastern winter favourite. This scrumptious pudding beverage, flavoured with rosewater and crushed mastic resin is offered by street vendors straight from a copper caldron throughout the cooler seasons across the Middle East. Served warm and topped with coconut, pistachio and cardamom, Sahleb has become an essential part of winter and a way to make even the gloomiest street corners cozy and home-like.

The creamiest orris root from Italy was used to create the smooth texture of this starchy and soothing pudding-beverage. A hint of the finest rose otto from Turkey, coconut and butter essence and crushed mastic resin complete the exotic flavour, and finished with a hint of vanilla and nutty ambrette seed Sahleb is ready to seduce you into winter!

Top Notes: Coriander Seed, Rosewood, Mastic Resin

Heart Notes: Orris, Rose Otto, Butter

Base Notes: Ambrette Seed, Coconut, Vanilla Absolute



Sahleb is an exclusive and extremely limited edition – only 11 bottles were made, two of which are already taken! I hope that with your support we will be able to find and obtain more of that special orris butter to make more in the near future.

We are almost sold out of samples (only 2 left). Each bottle of 9ml parfum extrait contains 20% orris butter with 15% irone (the molecule that makes it smell so creamy, dreamy and violet-like), retailing for $160.

Available on AyalaMoriel.com and for limited time only also on b-glowing.com.

Click here to read “Orchid, Pudding, Perfume” - behind the scents with Sahleb perfume.

Update: We are completely sold out of samples for Sahleb, but still have 9 bottles in stock!

Tea Time with Roses et Chocolat





Some of you were fortunate enough to have a sip of Roses et Chocolat tea with me at the Portobello West Art + Fashion Market in September. Now the tea is ready and packed in a cute tin and tied with a hot pink ribbon – the best gift you can give yourself this fall!

Roses et Chocolat tea is made of two specialty black teas from China: Fu Hao, and Rose Congou, flavoured with organic damask rose, vanilla, anise, and, of course – chocolate!

The chocolate flavour comes from real and pure organic cacao nibs – which are cracked cacao beans. They are sugar free and full of nutrients – and as Newport Yoga Blog notes, this tea is an excellent way to get your chocolate kick but without the side-kicks to badly influence you or your figure...!

Roses et Chocolat gained immediate following at a unique High-Tea event last Sunday hosted by the High-Tea Girls Heather & Moj. I can easily attest to it’s beauty by the fact that it’s not even a month on my tea-counter, and my personal 2oz tin is nearly empty…

Roses et Chocolate Perfumed Tea - Ingredient List:
Special Grade Premium Fu Hao Black Tea (China)
Premium Rose Congou Black Tea (China)
Raw Cacao Nibs, certified organic (Peru)
Damask Rose Petals, certified organic (France)
Vanilla Pod, certified organic (Madagascar)
Anise Seed, certified organic (Turkey)

Roses et Chocolat is the 4th collaboration with Inner Alchemy Tea Co. - a Vancouver Based company that specializes in high-quality, wildcrafted and organic teas and herbs.

For more information and serving suggestion, visit SmellyBlog.

Light the Night with Two New Candles




The past year at Ayala Moriel was dedicated to one secret mission: turning some of our most haunting perfumes into candles and teas!

It all started with Bois d’Hiver last winter. Nikki Sherritt and I started working on the candle than, and took a little break in the summer to bring to you the citrusy sunshine of ArbitRary candle. So it wasn’t till NOW that we finally have what we wanted: a beautifully burning winter candle with a touch of fir absolute and orange blossom floral wax. Bois d’Hiver is everything the perfume is about – in a candle form. Imagine stepping into a cabin after a walk in the snowy forest – your hair is messy with fragrant coniferous needles and inside there is a warm spicy brew burning on the fireplace, and the room is filled with the scent of incense and myrrh yet with no smoke to burn your eyes. This is Bois d’Hiver – foresty, spicy and incensey in the best possible way. I was so excited to light it yesterday night, it filled an entire floor with a magical scent of outdoorsy coziness.

Another candle that was in the making since the summer is White Potion – a tuberose-centred creamy white floral candle that is made of a combination of precious tuberose floral wax, ylang ylang, virgin coconut oil and tonka bean. To call it an aphrodisiac would be an understatement.


A fourth candle in the collaboration with Garbriel's Aunt will launch later this winter. Stay tuned to hear all the details… For now, I’ll just keep you on your toes…

Body + Soul Magazine Features Gaucho Perfume




Body + Soul Magazine's November 2008 issue features Gaucho perfume. You can click here to read Beauty Basics: Pure Perfumes by Courtney Humphries - or search for it in the glossy magazine that will be out on newsstands shortly before October runs out.

As a gesture to our Body + Soul readers, with every order of Gaucho, you will receive a complemetary Gaucho Tea in our gift-wrapped 1oz tins (while quantities last).

* Gaucho is the little rectangle green-juiced flacon on the very top left of the photo (the bottle looks different from the rest of my line).

New Retail Location: Spa*Habitat



Ayala Moriel Parfums are now availabe in Spa
Habitat's
beautiful new location in West Village in uptown Dallas, Texas. This upscale organic spa has a full range of beauty and relaxation services in two location (Plano and Dallas). The new Dallas location offers a unique all-natural and organic Scent-Bar, featuring five of Ayala's original natural perfumes: ArbitRary, Espionage, Finjan, Tamya & White Potion. In addition, you can also scent your home with our beautiful ArbitRary soywax candles and get treated with some Immortelle l'Amour perfumed tea while you shop.

Gift Making Workshops at the Studio




During the fall and winter, I invite you to join me at the studio for a series of inspiring workshops that will help you get ready for the holidays with unique hand-scented gifts and holiday menus and recipes.

You will leave each workshop with gifts ready to go under the tree, that you have made yourself and smell wonderful!

The workshops offered include, among others:
Can’t make it for your desired workshop on our calendar?
- Contact us to book your own private workshop with a group of friends (up to 6 people). (778) 863-0806. We’ll do our best to accommodate your schedule and help you get ready for the holidays in a fun, relaxed & inspiring way!

Workshops can be booked in advance online here.

Chocolate Truffles are back!




At least there is one known advantage for the cooler weather: the chocolate won’t melt!

This is the time of year when chocolate truffles can be easily shipped across the country without getting spoiled.

Pick your flavour and we will make a special batch for you of 40-50 truffles at a time of a flavour of your choice. These can be either served at your home or business for holiday parties or wrapped individually in gift boxes to pass on to special friends and colleagues. All flavours are sold for $60 a batch.

Holiday Party & Open House December 21st




Come celebrate the holiday season and light the first Hannukah candle with Ayala.

Perfumed teas and truffles will served in abundance (naturally) as well as other aromatic and seasonal treats, including, of course – the infamous Sahleb pudding-drink!

This party is a wonderful opportunity and a cozy environment for you to meet other local perfume lovers who shares your passion of natural perfumery, and experience our new line of candles, Sahleb perfume, and more.

When: December 21st, 6pm-10pm
Where: #314-1230 Haro Street, Buzz #295
RSVP by December 15th or call (778) 863-0806

Hope to see you all soon!

Warm regards,

Ayala
Ayala Moriel Parfums
AyalaMoriel.com
My SmellyBlog: SmellyBlog.com
Tel.: (778) 863-0806
Address: 1230 Haro Street, Buzz #295,Vancouver, BC
Hours: Mon-Fri 8:00am-4:00pm; Sundays & evenings by appointment only
Address: PO Box 93589 Nelson Park, Vancouver, BC, V6E 4L7

New Perfume: Sahleb


Sahleb, originally uploaded by Ayala Moriel.

A flower and a dessert… Sahleb is the stuff dreams are made of. Flavoured with rosewater and crushed mastic resin, Sahleb (orchid in Arabic) emerges from every street corner in steaming copper caldrons. The creamiest orris root is the core of this buttery-smooth perfume; complete with rosewater, vanilla and butter and topped with coconut, cardamom, mastic and nutty ambrette – Sahleb is ready to seduce you into winter.

Ayala Moriel is proud to introduce Sahleb: the perfume version of a Middle Eastern winter favourite. This scrumptious pudding beverage, flavoured with rosewater and crushed mastic resin is offered by street vendors straight from a copper caldron throughout the cooler seasons across the Middle East. Served warm and topped with coconut, pistachio and cardamom, Sahleb has become an essential part of winter and a way to make even the gloomiest street corners cozy and home-like.

The creamiest orris root from Italy was used to create the smooth texture of this starchy and soothing pudding-beverage. A hint of the finest rose otto from Turkey, coconut and butter essence and crushed mastic resin complete the exotic flavour, and finished with a hint of vanilla and nutty ambrette seed Sahleb is ready to seduce you into winter!

Top Notes: Coriander Seed, Rosewood, Mastic Resin Heart Notes: Orris, Rose Otto, Butter Base Notes: Ambrette Seed, Coconut, Vanilla Absolute
Fragrance Family: Floral Powdery, Gourmand

*Available in Parfum Extrait (9ml flacon $160; 1ml sample $17)

Related links:

Buy Sahleb Perfume

Consumer Reviews of Sahleb on MUA

Travel Memoirs: Instanbul Part 3 (Perfume Shrine)

Now Smell This new perfume announcement

Orchid, Pudding, Perfume: The Sahleb Story


Sahleb Orchid, originally uploaded by Ayala Moriel.

Sahleb perfume was born from three simple elements: Beurre d’Iris, butter essence the obscure and comforting pudding-beverage. It was meant to be a simple comfort scent, with no particular baggage or deep history. The name of the beverage suggests its origin: Sahleb is in Arabic word for orchid (Sachlav in Hebrew). And indeed, Sahleb is made of the ground starchy bulb of a Mediterranean species of orchids: Early Red Orchid (Orchis mascula).

Several orris butters have passed by my nose in my last 8 years of perfumery. But no orris root really fascinated and excited me as much as a particular batch I received from Eden Botanical: Beurre d’Iris (aka orris butter -which really is the essential oil, but with a consistency of crumbly butter or powdery wax). It come stright from Florence, Italy, where the Iris pallida grows, and is the most creamy, smooth and sweet orris I’ve ever encountered. Warm rather than the cool and vague, distant powderiness that most orris butter present.

Orris butter is one of the most precious perfumery materials, currently set at nearly $7,000 per pound. There is much labour involved in the process: the roots need to be washed and peeled by hand and than mature for several years in dark cellars. They are than pulverized before being distilled into an essential oil. Lastly, the yield is relatively low which makes it prohibitive; yet at the same time, the presence of irone, a violet-like molecule similar in its aroma to ionone, makes it invaluable in perfumery. The particular orris butter in question had 15% irone, which is almost the highest irone content one can hope for (sometimes, 20% irone is available).

The butter CO2 is a molecular distillation of this beloved dairy product. If you ever fry your eggs with a bit of butter, or make homebaked crumbly butter cookies or pie crusts - this is the scent of butter CO2. When I first smelled it I was simultaneously repulsed and intrigued by how realistic and potent it was. It simply hits your nose with this burnt-butter sensation, suffocating and comforting at once. Just like a late, fat Sunday brunch.



Sahleb Merchant, originally uploaded by Ayala Moriel.

My constant inspiration comes from home, where I grew up in the Middle East, surrounded by an abundance of flavours and fragrances native to my country. Living in Vancouver most of the year, I miss all of the plants and smells and little edible pleasures of daily life. Especially on days when I go to my neighborhood Middle Eastern deli and there is no sahleb on the shelf (or worse: no tahini! But that’s because my brother probably ate all of the tahini supply in the city in his 12 months stay in Vancouver). On days like this a perfume can help bridge over the physical distance and give the illusion of closeness, and the comfortable certainty of nostalgia.

For those of you who haven’t been fortunate enough to try sahleb (yet), you must know that it is the most comforting beverage you can imagine, and at the same time exotic and intriguing. It is made of ground starchy orchid root powder, cooked with milk and a bit of sugar and rosewater (sometimes ground mastic resin is added too). It is served warm and topped with crushed pistachios, coconut and spice (most typically cardamom and cinnamon). In Café Clil in my home village, it is served with a split banana and some peanuts on the side as well, which is original, different yet appropriate.


Sahleb Ingredients, originally uploaded by Ayala Moriel.

Somehow, it all came together in my mind and I was determined to make a perfume inspired by Sahleb. Sahleb required subtleness and richness and had to be very milky and starchy. So it was only natural that I would use the obviously milky butter essence, and the haunting orris butter with 15% irone. And that how Sahleb was born. Ambrette seed was crucial for the composition’s fatty quality and also to make it more perfumey and skin-like. There is only very little rose in the perfume, as well as a bit of mastic resin tincture which I had to prepare myself. The spices and top notes used also have some starchy quality to them – coriander and rosewood.

Unfortunately, when I was ready to launch Sahleb this season, I learned that my supplier have run out of the orris and were not able to anticipate when this quality iris will be back in stock. I have a feeling that the wave of iris scents that washed us throughout last year (i.e.: Iris Ganache, Infusion d’Iris…) have used up a large portion of the world’s supplies and I am now in a bit of a panic regarding finding quality orris butter for my perfumes.

Therefore, I have decided to launch Sahleb as an exclusive limited edition, which means with a price point ($160) that truly reflects it’s cost, and in very limited run of only 11 bottles (2 of which were already taken). Also, there are no samples offered for Sahleb perfume - aside from samples that I have given out before I knew of this little “orris crisis”, and 5 more that are in stock there will be no samples available.


Sahleb, originally uploaded by Ayala Moriel.

Za'atar and Sahleb


zaatar herb, originally uploaded by afuna.

The parcel that arrived from my mom today delivered more than silk scarves with shimmering coins. It brought with it the mountain air, filled with the mosque-chants of mouazines from nearby villages and the rustic perfume of za'atar. An herb grown wild mostly in Lebanon and the northern parts of Israel, with aroma reminiscent of oregano but milder and sweeter (less pungent and peppery). It can be used fresh, but is more commonly used after it has been dried - it is than kept for seasoning all year around, mixed with sesame seeds and sumac (the latter adding a salty-soud flavour).

This mixture is a staple food in the Middle East, and when mixed with olive oil is used for pita-dipping or spreading on bread, it's as popular as butter, really (only with none of the cholesterol associated with butter). It is also used to top-off Labaneh (a yoghurt cheese, which you can easily make at home yourself, by straining plain and pure yoghurt, preferably of the most sour type you can find, through a cheescloth or a coffee filter; add salt to taste and sprinkle with za'atar and drizzle some olive oil on top before serving). It can also be used to season salads - no salt will be necessary if your mixture includes sumac. The fresh sprigs can be fried lightly in olive oil and than served on fresh bread. They can also be added to salads, pasta sauces and stews.

Half of the small bag of za'atar got spilled on my kitchen floor, unfortunately; the better part was that for several moments, the kitchen smelled like a walk on the mountain behind my house in my home village, in the end of the winter when there are za'atar leaves in abundance and awaiting harvest by shepherds and other passersby.

On another (mental) note, I spent the best part of the morning in the lab replenishing jus for many perfumes that were sold out. The latter being Sahlab, a creamy-starchy orris and musk scent which I decided to wear for the rest of the day. Flavours of my homeland been an important part of my day.

Back to the top