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Breathtakingly Beautiful & Very Wearble

"The opening blast of wintergreen will knock your socks off (...) Treazon, which is a natural perfume, softens into a silky, dusky, not-buttery tuberose accented with vanilla and spices. It has an almost wine-y undercurrent".

Visit Now Smell This to read the rest of Robin's review of Treazon - which is described for the 2nd time as "breathtakingly beautiful" (the first one to say it is Gaia aka The Non-Blonde) and "very wearable". I'm also particularly honoured that this review comes next to the wonderful Forest Walk by my friend & colleague Laurie Erickson, and the 7 Virtues Afghan Orange Blossom (which I'm yet to smell).

Drunken Tuberose

"The composition isn’t your usual floral fare – Treazon has an odd mix of infatuation with opulent Tuberose and a nonchalant glamour of something a bit retro".

Visit Beauty Huile to read Nav's review of Treazon, my upcoming killer tuberose. FYI: You can already orders samples online. Everything is already in stock for those of you who pre-ordered - and once we approach the launch date we will also have parfum oil in travel size roll-on (5ml).

Rebranding & Packaging Progress Report

Signature Collection - Tamya packaging mockup
Summer is the best time of the year to get caught up on creative projects that are important, yet get shoved to the back burner the rest of the year. Something about that extra bit of sun, longer days and time to relax at the beach seems to consistently bring more focus and allow me and my creative team to get fully immersed in such undertaking.

And this year, my graphic designer and I are finally getting this done - rebranding and new packaging design for my 4 collections: Signature, Agent M, Language of Flowers and Liquid Poetry. Here are some snapshots from our very first meeting of asessing mockups for the 3D packaging solutions. Please ignore the hand-cut quality of these mockups. It's the look we're after, not the finesse of the details (which will come later, once it's all printed professionally, cut in the same manner, and hand-assembled by yours truly and my little elves - all known for great attention to detail and meticulous dedication to perfection).

Outer packaging treatment - signature collection
Signature collection - outer packaging treatment. Variation in colours will also reflect each bottle's label.

Agent M Collection
Agent M Collection - this is more masculine (or possibly unisex). We might have colour variations, but these are the first 3 options for an overall look. Possible to have 2 colour variations for "cool" and for "warm" scents. But no more than that.
Outer packaging treatment - Agent M Collection
Agent M outer packaging treatment.

Language of Flowers Soliflore Collection
Language of Flowers Soliflore Collection. 2 different treatments - and the next ones will be somewhere in the middle (and probably vertically oriented...).

Liquid Poetry Collection
Liquid Poetry Collection. These are made of the most exquisite oils, abstract concepts at times, and the focus has to remain the jus in the bottle. Not likely to have any colour variations in the labeling.

The journey continues, and there is still much work to be done on all fronts (not to mention printing, cutting and assembling all these once the designs are ready). But it's all beginning to become clearer and I'm happy that we are making the most out our resources (existing bottles and boxes) yet creating a new fresh look that will better reflect the individuality of each perfume in a less monotonous way (the previous branding established the Ayala Moriel brand; the new branding is supposed to highlight the qualities of each scent or "collection" and make it easier for my customers and clients to pick as scent more intuitively; yet without the risk of visual clutter).

I'm happy to share these with you, and although I'm happy with the direction it's all going and know this is what I've envisioned, it's always great to hear feedback from my customers as well. So feel free to comment!

Épice Sauvage Featured on The Non-Blonde

"Ayala (...) is a jasmine sorceress. She takes this somewhat problematic note and brings out the best in it. Hot summer nights in a beautiful faraway land, the sensuality and the more delicate aspects of jasmine are woven together with the spices into a heady perfume that is all silk and color".

Visit The Non-Blonde to read Gaia's review of Épice Sauvage in it's entirety.

P.s. Personally, I think the sorcery belongs entirely to the jasmine flower itself! Anything this essence touches turns into magic!
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