Using visualization and accessible techniques to assist perfume designers in their creative process and brief development. In this online event, we will discover how to utilize simple, everyday techniques and technologies such as phone photography, inspiration boards, journaling and more to help boost your creative process in the realm of olfactory arts.

During the workshop, Ayala will demonstrate through case studies, how she uses visual tools in her creative process of fragrance development, from inspiration and brief development, copy writing and marketing.

Participants will also experience some of these techniques through interactive exercises using simple, everyday materials and tools.

Date:

April 30th, 6:00-8:00pm Jerusalem Time (GMT+2)

Link to the Zoom classroom and list of materials and tools needed for the workshop will be emailed to you upon registration.