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Chypre Time of Reflection

Fall is gracefully entering the skies... Bright and blue, they are now crisp in the morning and by high noon are warmed by gentle slightly angled sun rays. The breezes are creating ripples and larger waves even in the quiet Straight of Georgia and the more sheltered False Creek.
The days are getting shorter and suddenly the notion of dressing up and having friends over for a cup of tea (not iced!) does not seem awkward anymore.

This time of the year I am drawn to Chypres time and time again - especially the Chypre Fruity, such as Mitsouko, Femme, and also other classics like Sous le Vent (which I was wearing two days straight now). I'm feeling sad that there has been much less interest in this fragrance family. I wish the rants about discontinued members of this family were backed up by purchasing habits to support its continuous existence. I'm definitely not seeing very much sold of some of my perfumes that I'm most proud of. And I'm sorry to say, unless this changes drastically in this season, I will have to say goodby to these perfumes and cease from producing them.

Why am I telling you all this? Because I believe customers need to know when a product they love (or say they love) is getting pulled off the market. It's always been my mandate to never truly discontinue a fragrance (I can always make things on-order, unless an ingredient is nowhere to be found).
Also, customers need to know that complaining about what companies do and don't do for them is sometimes beyond the point. Those who are loyal and actually do purchase the product - I feel for you (and you know that just like you I will be scouring eBay for beloved long-gone or reformulated perfumes). But just complaining about a company's actions is not always fair. I'm all for criticizing the big boys' preference for the bottom line (aka profit), and it often seems that they would go as far as completely bastardizing their formulae to achieve that goal.

In my case (as I sure is also the case with many other niche brands that are struggling to remain visible in the vast ocean of 1000 new releases per year with budget far larger than theirs): not only am I not really profiting from this, I'm actually losing money for keeping these perfumes in rotation: It is seriously getting to the point when even keeping all the specialty ingredients that are required to keep this on hand is simply not realistic in the current economic climate when people are taking second jobs (if they manage to keep their first one) and companies are cutting costs everywhere possible. I don't want cost-cutting to affect the quality of my products, EVER. But I cannot go on subsidizing people's olfactory curiousity at the expense of my (non-existent) pension plan and my daugther's (non-existent) college funds.

Sample sales are just not enough to justify keeping a perfume on the shelf. I don't even make profit off selling samples: they just barely pay for the cost of producing and shipping them. It's harsh, but that's life - there isn't an unlimited space in my tiny studio, and rent ain't cheap! Each fragrance takes up space and needs to be kept in stock to be offered on the website or anywhere really. And if there isn't enough interest (backed-up by actually putting money towards where the declarations of love are directed), then I need to act very business like and discontinue them.

The perfumes in question are Autumn, Megumi and Schizm. Three perfumes I've always been very proud of. However, I can't even remember when someone bought a full bottle of any of these (and I usually remember those kinds of details - including who purchased it within this year) - and these used to be constantly sought out by Chypre loving perfumistas and my regular customers... I know there is nothing "wrong" with these perfumes per se - although of course I can always make them more "intense" and more "dramatic" and more "noir" and flanker them to death and relaunch it (if I had a million dollar budget), but I thought long and hard and I think I will just have to let them go - unless I'm seeing some orders coming for full bottles of these beauties by the end of 2012. Which means that you will only have the options of the fresher, greener Chypres - Ayalitta (thankfully among my best-sellers), ArbitRary (dito) and Rainforest.


Fall Harvest Tea Party Photos by Shawn Nygren Photography

Gifted portrait photographer Shawn Nygren has kindly documented the Fall Harvest Tea Party. Here are her photographs, to give you all a sense of the atmosphere and what was happening during the preparation, the party and the tea tasting.

Setting out the tea tray, originally uploaded by Ayala Moriel.


Tea tray, before the guests arrived!, originally uploaded by Ayala Moriel.


Brie + Pear Tea Sandwiches, originally uploaded by Ayala Moriel.

Seedcake Madeleienes, originally uploaded by Ayala Moriel.


Oolong Truffles, originally uploaded by Ayala Moriel.


Tea tasting set up, originally uploaded by Ayala Moriel.



Pouring strained tea, originally uploaded by Ayala Moriel.



Mary & her daughter, originally uploaded by Ayala Moriel.


Jami & Ann, originally uploaded by Ayala Moriel.


Rachel & Lauren, originally uploaded by Ayala Moriel.


Kath & Naomi, originally uploaded by Ayala Moriel.


Ramneet & Heather , originally uploaded by Ayala Moriel.


Melinda & Ayala, originally uploaded by Ayala Moriel.

Agrumes Automnal


Tincturing Meyer Lemons, originally uploaded by Ayala Moriel.

Citrus is not widely associated with autumn. Except for the Etrog fruit, being a symbolic fruit during Sukkot, a Jewish fall harvest holiday. For me personally, growing in the land of citrus groves, autumn is the season of the return of citrus: the first tangerines, usually unripe, or at least green from the outside even if already juicy and sweet on the interior, are packed for the 10 o'clock snack during recess when the school begins, and the fine mist of the essential oil exploding out of the peel fills the classrooms for a refreshing aroma. It blends quite well with the cedar pencil shaving and new books' smell, come to think of it...

And of course, Etrog has a really special scent, and at times, the fruit will be brought to school for students to study and explore in the early fall. The citrus scents somehow become part of the smells of excitement: new beginnings, transition, new schools, new friends, new teachers, new backpacks (which quickly become contaminated with the stale odour of citrus fruit that was forgotten in the back for the entire week). And for me personally - another scent-memory was added to fall: the birth of my daughter (she will turn 14 years old this October!). When creating her namesake Tamya perfume, which commemorated a magic moment after her arrival back home from the hospital. It was just before sunset in the fall, and everything had that golden glow of a soft autumn sun, shining through olive groves, new wild wheat-grass after the first rain. I used yuzu, a rare Japanese citron essential oil, to give the perfume its uber-citrusy and fruity pizazz, reminiscent of the first autumn fruit that I'm so fond of.

I've been tincturing special citrus this week: Etrog, which received its own post last year; and Meyer lemons, which you can see in the above photo, and I'm tincturing for a whole other project: my New Orleans perfume (more about that later, once I complete my 4th mod).

Meyer lemons are strange fruit, as their name and shape is deceiving: their outer peel is the most fragrant and is reminiscent of yellow mandarins or the first tangerines that I've mentioned earlier. It is really quite heavenly experience to zest or peel this deep yellow fruit!

The pulp, however, takes a disappointing turn. I cannot for the life of me figure out how to use my Meyer lemons after I've peeled them off... They are too sweet for a salad dressing (though can be used in a pinch...) and a little too bland to be eaten as they are. I'm wondering if their personality might shine the most in a marmalade. but having lost the zest, I probably can't use them for that at this point... I'm sure they are full of vitamin C though, so I promise they won't got to waste. However, if you have a good Meyer lemon recipe or idea, I'd be thrilled to hear.

In the meantime, I'm grateful to have a scent that vaguely reminds me of the early tangerines in our family orchard. And I'm really looking forward to finalizing my New Orleans perfume using this precious tincture, which will be ready in exactly 3 days. So stay tuned...

Burning Leaves & Salty Waters


DSC04027.JPG, originally uploaded by Ayala Moriel.

October's arrival hasn't diminished my desire to immerse my body in the cold Pacific ocean. On the contrary. Swimming in those salty glacier waters seems to be my connection to both the inner and outer world. The chill of the water is felt in every inch of my skin, each one of them sending a screeching signal to my brain that I’m alive and breathing. I admit, that under 15 degrees Celsius it becomes very painful, but not any less worth it. And the sensation of coming out of the ocean, after struggling for some 10-15 minutes to maintain a healthy body temperature, is like a lesson in the laws of relativity – the air always feels so much warmer… But still not warm enough to not warrant a very hot bath as soon as possible.

October 1st was so warm and dry (relatively speaking, of course) I nearly got a sunstroke… And of course, I had to go to the beach. I went swimming as usual, pretending I’m on the white sandy beaches of Tel Aviv, and that nothing could be more natural than going for a swim. It felt quite normal. Sunsent Beach café was open as usual, serving their usual array of British Columbian beach food. Some people on beach blankets and lawn chairs chatting and reading a magazine. Even the water was pretty normal summer temperature (16 Celsius, that is…). So in I go and breathe in the coldish air floating just above the water, smelling of salt, seaweed, fish, perhaps a little boat engine oil too. I’m almost convinced this Indian Summer is a real summer when it hits me: a smoldering, thick and sweet smoke of burning leaves. A little like Choya Loban, come to think of it. I’m swimming and marveling at this strange scent combination: ocean and burning leaves. Cold air and warm smoke. Wow.


Fall Escapism: Champaca, Kyphi, Hiking and Chai

I'm burning Kyphi incense tonight, and it seems particularly befitting for the season. I've been "getting back to my roots" so to speak this week as I was teaching my intensive, week-long perfumery course focusing on the Oriental fragrance family. Kyphi is the most ancient perfume in the form of incense pellets - it combines about 16 different resins, spices and herbs, which are bound together with honey, raisins and wine. I made this incense three years ago (in September, actually...). It was burnt in ancient Egyptian temple in the evening, to "banish the worries of the day". And it does just that!

Now that my busiest season has began, I'm already finding it essential to keep my life balanced. Fall's transitions into the school year are exciting but also taxing. And with the market season beginning, I must take good care for not falling into stress-mode because this is going to last nearly 4 months and I am hardly going to have a single weekend off in the coming weeks!

I began making perfumes 9 years ago, when I was a full-time student in an intensive program, and also a very new single-mother. Stress was inevitable, and just as inevitable was me waking up at 5am every morning so that I can get a few moments to myself to burn incense and meditate. It seems like things are coming full circle now and I will be needing to go a similar route: wake up early and make sure my day does not begin with answering emails, or even making breakfast... But with thanking for and paying attention to my breathing. And what better way than burning incense to become aware of one's breath and deepen it?


Hiking or simple long walks in the neighborhood (the West End is surrounded by water in 3 directions, as well as a nearly-natural rainforest of Stanley Park). Morning visits to Coal Harbour always make my day seem promising and exciting, and the water always pops new ideas into my head! And in the evening, a long stroll along the seawall all the way to Lost Lagoon, Beaver Lake or the Rose Garden are a good finale to a day - usually with a companion that can share the beauty of the scenery and reflect on the day that just gone by.

And than, of course, there is tea to warm my hands on that early morning stroll, or lift up my spirits just before the workday is over. Chai tea is special in that it has to be actually cooked in a pot with all the spices and milk - something I hardly ever do on a week day, but reserve for weekends and guests... Or when I decide to go to the Indian restaurant to get lunch instead of cook it myself... Fortunately, there is a really good one right next door and it feels like home there (sort of, except for the giant Bollywood marathon on their big-screen TV).


Champaca Chai, originally uploaded by Ayala Moriel.

And last but not least - here's a one-of-a-kind perfume that is especially appropriate for today: Champaca Chai. The fantasy of this perfume encompasses both the hiking, chai and smoky components that seem to save my mundane life from total disaster... It speaks to my fantasy of an outdoorsy tea ritual, preferably after a long hike on the mountains, and has a soothing milkiness to go with its rustic smoky surroundings. I also find the essence of champaca flower, with its complexity and fruitiness, to be reminiscent of Kyphi.

Top notes:
Ginger, Nutmeg, Mace, Cardamom, Fennel, Caraway

Heart notes:
Champaca, Jasmine, Coconut, Honey

Base notes:
Black Tea, Budhawood, Clove bud, Tonka bean

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