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Clean Laundry Scent

Never forget You by Cereal-Killer 72
Never forget You, a photo by Cereal-Killer 72 on Flickr.
These days, I'm working on scent project that are different than perfume. Namely, the clean laundry scent. The scent of clean laundry should be crisp, and symbolize renewal. Yet there are so few green options out there. The scent I've created is versatile and can be used both in the laundry cycle (if like me, you are using an unscented, eco-friendly laundry soap); as well as scent reusable dryer sheets or felted wool ball that is used for the same purpose - reducing static, and freshly scenting your clothes and linens.

Lavender comes from the Latin word "Lavare", to wash, and has affirmed its association with linens and cleanliness. However, there is nothing original or particularly interesting about it, not to mention it is very fleeting. Therefore, I've combined lavender with other essences that will make the laundry smell fresh yet soft and comforting.
The scent will become available in April 2014, that you too can enjoy a green, clean and fragrant spring!

Sandal Ale, Musk Malabi and Sabotage Media Clippings

Visit Now Smell This for an announcemnt of my two new perfumes, Musk Malabi and Sandal Ale; and read Sabotage review on NaturalPerfumery.ru:
"Sabotage — sharp like a blade, like a sardonic grin. Bitter, sour and spicy to the point of a grimace. cynical jokes, evil glare. Ayala calls it a parody – and it is. A whimsical portrayal of a typical romantic character: a villain with a sharp tongue, who’s hiding his tender and wounded soul".

Clean Laundry, For Real

clean laundry by Belouni1012
clean laundry, a photo by Belouni1012 on Flickr.
Modern laundry scent engineering is quite sophisticated. Scent that is designed for laundry has to not only smell enticing from the bottle (most consumers make their choice of laundry detergents based on the scent, right in the household products isle); but also withstand the laundry cycle. This is possible thanks to micro-capsule technology, which means the scent is entrapped in microscopic capsules that will only release close to when the laundry cycle is complete, or - more sneakily, after the laundry is done (so that the scent keeps getting released long after the washing process is complete).

But is this laundry truly clean? I think not. While this still does remove the dirt and grime, it replaces them with chemicals that are likely just as harmful as the bacteria and mold that your washing machine has worked so hard to clean.

Another unfriendly component of many laundry scents, is polycyclic musks, which have replaced nitro musks and are used in nearly all scents in the mainstream fine fragrance world, as well as in functional fragrances. Not only do these musk retain their scent for long after the washing is done; they also never break down in the environment, creating sediments in our water sources. They accumulate in the bodies of many organisms, including human beings, creating hormonal disruptions, as well as reduce the body's ability to protect itself against toxic chemicals. Musk molecules are so persistent and have become such an inescapable pollutant that they have been found in nursing mothers' milk and in infants. While nitro musks' carcinogenic and health hazards have been long recognized and lead to them being banned, polycyclic musks effects are still largely unknown, and we only now begin to find out how they affect our health as well as the environment's.

Do we really want to wait and find out the hard way? I for one have stopped using synthetically scented body products and functional products. The laundry dryer sheets were the first to go. As well as scented laundry detergent. My laundry smells fantastic, simply by washing and drying it. And when I want to get rid of some greasy, moldy and other foul smells (usually accumulating in my kitchen towels), I add essential oils with solvent properties (such as coniferous and citrus oils) that and those that fight bacteria and fungi (i.e.: tea tree and eucalyptus). If you live in a rainy place like mine, where laundry never dries up on a clothes line, adding a few drops of essential oil such as lavender on a wool felt ball or a cloth and adding it to the dryer cycle will add a fresh and environmentally friendly scent to the laundry if you so desire. And of course you can add a true lavender scented linen spray if you iron your clothes. Your laundry can smell good without risking your health and ruining the environment on the way!

Aromatics Elixir Perfumer's Reserve: Scented Tragicomedy in Three Acts

Aromatics Elixir Perfumer's Reserve was created as a limited edition for this cult fragrance's 40th anniversary in 2011, by IFF perfumer Laurent Le Guernec. With the wonderful rendition of the scent in the Velvet Sheer formulation, I was confident this would capture my heart, and the reviews I read on reputable blogs supported that naive assertion.

With the first incensey swirl of resinous myrrh and fruity plum-like roundness and a mysterious floral back-note, I was intrigued for exactly three minutes. The intriguing opening, true to Elixir's heritage, was unfortunately succeeded by  a generic, run-of-the-mill Egyptian musk accord. It was lovely in Lovely (co-created by Le Guernec and Clement Gavary), but completely out of place in this reinterpretation of a classic in the caliber of Aromatics Elixir. It takes over and dominates with a very superficial, scrubbed-clean "sensuality" that will taint my pleasure of this perfume for the remainder of it's duration on the skin.

Put the musk distraction aside (if you can), and this is what you'll smell: Opening notes true to the Aromatic Elixir herbaceous powerhouse, a melange of flowers and herbs over dark woodsy patchouli and vetiver - but with a twist. Smouldering myrrh is the first hint that this is a different story altogether, and quite promising at that. Salicilic florals come to the fore, hinting only vaguely at a velvety-fruity tuberose and a dark orange blossom absolute, but never clearly smelling like either, and this is the point in which the composition disintegrates (only a few minutes into the show). What becomes more apparent is dusky alpha ionone, reminiscent of dark plum, black violets and cedarwood. There is only a suggestion of tuberose and orange blossom, without fully developing that idea, and once the violets subsides, the perfume seems to disintegrate entirely, being taken over by the most generic and to my nose rather vile Egyptian Musk accord in the likes of Narciso Rodriguez Musc for Her Oil (a silicone formulation).

Slowly but surely, you realize that perhaps it's not all that bad (meaning: not only musk pervails here, though it certainly predominates from the 3rd second): vetiver has in fact won the supporting role. And that is rather good news. It's a cleaner and leaner vetiver than that of the original, making me think that it's probably not vetiver at all, but rather vetiverol - the vetiver alcohol that gives it the distinctive green-woody-tart aroma. And sadly it is not as satisfying as the complex, smoky Bourbon vetiver of Aromatics Elixir, which gives the original its otherworldly, almost spiritual character.

After several hours of very confusing development, the most surprising note of all emerges. As if by a process of reverse osmosis, lemon verbena, otherwise a rather fleeting bridge note (between heart and top) is what occupies the dry down, and for hours on end. This is definitely not something I could have predicted, and while it is a nice surprise (and much more welcome than the sickly Epygtian Musk) - it does not justify the Aromatic Elixir title. It's such a sharp shift in the plot - opposite to, say, "An Affair to Remember" which begins as a comedy and ends up dramatic if not tragic. Rather, this Perfumer's Reserve plays like a drama ending up as a comedy - a triple somersault performed by a juicy acrobat dressed up in bright orange colours alluding to Clinique's other best-seller, the ever citrusy, lighthearted and non-demanding "Happy". 

Cons: Despite its very characteristic opening, it is not truly worthy of the Aromatics Elixir lineage. 
Pros: I am probably going to keep it for the bottle regardless, and hope that it grows on me eventually - enough to run out of it so I can fill it with the real elixir.

Top Notes: Musk, Myrrh, Vetiver, Sage, Patchouli, Plum, Chamomile
Heart Notes: Musk, Violet, Orange Blossom, Tuberose
Base Note: Musk, Vetiver, Oakmoss, Lemon Verbena


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