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Soliflores

Soliflores

There are two main approaches to creating a single-note fragrance, AKA a Soliflore: Mimic nature, or take a single raw material (or the concept of it), and amplify it, making it larger than life, exaggerate it.

You will learn about this and so much more in my upcoming online spring course, dedicated to Soliflores. We'll explore Floriography (The Language of Flowers), which was prevalent in Victorian times, when soliflores were also very popular in European perfumery. 

Aesthetically, the focus - and challenge - with Soliflores is working with restraint. Soliflores are minimalist conceptually, but require much skill, precision and attention to detail.

We will discover a dozen different floral themes that truly shine with the natural perfumer's palette - without using any synthetics or isolates. We will also learn how to work home-grown enfleurage and extrait into our formulations. Most importantly, we will have fun! 

The course is suitable for advanced students and working perfumers. It will begin April 27th, at 4:30pm GMT+2. Please register here

 

Citrus & Colognes + Lab 101 Masterclass begins November 1st

Citrus & Colognes + Lab 101 Masterclass begins November 1st, 4:00-5:00pm Israel/Palestine Time.

You're invited to begin exploring the world of perfume creation though wonderfully accessible raw materials, some of them even from your grocery store, garden and citrus grove.

We'll learn how to create historic Aqua Mirabillis and Eaux de Colognes-style fragrances, Agua de Florida, and more. This is your entry ticket to learning in-depth perfume composition, and get over any fear you may have had from working the bench (scale, dilutions, complex looking formulae, etc.). If this sounds like magic to you, enjoy a 50% off the normal price for this correspondence course, and pay $450 instead of $900 for 12 Zoom classes, as well as online group support, email support and much more fun and friends all over the world! Students from all over the world have enjoyed connecting and learning through this format in our Spring & Summer sessions via Zoom and I'm excited to offer this introductory course again this fall. Looking forward to meeting you soon XO Ayala 

Oriental Perfumery and Incense Masterclass & Incense Route Odyssey in the Desert

An unforgettable learning & travelling experience - sign up now to ensure your spot! Only 2 left. 
We're starting the decade with launching a new and exciting format for the Oriental course - combining it with a trip along the Incense Route in the desert, and with a longer course that allows for deeper learning of this most ancient and elusive of all fragrance families. 

We're starting the decade with a new format for learning the Oriental Masterclass, going back in time to the spice caravans a trip to the ancient Nabatean cities along the legendary Incense Route, a full day of immersion in the world of incense,

The Spring 2020 Perfumery Course (March 10-19) brings together the best of all worlds: History, Art, Culture, Nature, Incense and Perfumery Studies. Prior to the original format of 5-day perfumery masterclass, students will spend two days touring the Incense Route in the desert, enjoy a full day of incense masterclass at Ayala Moriel's studio in Clil, followed by a visit to a monumental piece of art that is tucked away just a stone throw from the Lebanese border. 


The Incense Route is an UNESCO World Heritage Site that runs through the Negev Desert. A place that every perfumery student should visit for insights and inspiration regarding the very origins of perfume and incense. Students participating in this unusual Oriental Masterclass will also learn how to make incense based on an ancient formula, in a traditional method using natural botanical aromatics that were used for millennia, and then delve deep into incorporating this tangible, aromatic knowledge and experience into composing perfume, which will enable to have a richer and fuller understanding of the art of perfumery, both contemporary and traditional.

This spring, Ayala Moriel has teamed up with the exceptional local tour guide Yoav Avneyon who specializes in its culture and heritage, and will lead you through the most significant Nabatean cities along this route. Yoav is especially passionate about bringing back to life the times of the spice caravans that brought aromatic treasures from India, China through Arabia, Israel and eventually via sea to Europe and North Africa.

DATES & ITINERARY
March 10-11:
Trip to the Incense Route, lead by Yoav Avneyon. Yoav will pick you up from Tel Aviv and drive you through the desert landscapes of Southern Israel for an immersive experience in the ancient Nabatean cities. The cost for this trip is $525 per person, and is factored into the final price of the course. This price includes the guidance, travel in a special car to the desert and back to Tel Aviv, accommodation in a boutique hotel in gorgeous location - Mitzpeh Ramon (in a room that sleeps 2), as well as breakfast. All other meals are not included. 
March 12:
Incense Masterclass with Ayala Moriel (In her studio in Clil)
The morning will included in-depth study of ancient incense raw materials, incense ceremony, and a practical incense making workshop in the afternoon. 
March 13:
Visit to the Painted House in Shlomi

March 15-19:
Five Day Oriental Perfumery Masterclass with world-renown Master Perfumer Ayala Moriel, at her state-of-the art perfume studio, lab and fragrant garden located at the foothills of breathtaking village of Clil, overseeing the Mediterranean. A rare opportunity to learn from a master and world-leader of modern Natural Perfumery and truly immerse yourself in the perfume plants both wild and cultivated, and explore the region where perfume and incense originate. 
Designed for students who want to excel in their studies of natural perfumery. This portion of the program is an intensive Masterclass which will run Sun-Thu from 8:30am-3:30pm, and offers theoretical and practical guidance alongside hands-on lab exercises and experiments.

This session covers studying the raw materials, perfume structure, how to blend a formula, how to write a formula, building accords and creating simple solid perfumes, and basic Oriental formulation in an alcohol base. We will make Oriental Amber, Oriental Spicy, and Gourmand fragrances. 
 
The mornings (8:30am-12pm) are dedicated to theory and studying olfaction (discerning between notes). The afternoons (1pm-3:30pm) are a lab session which is dedicated to the practical implementations of what was studied in the morning, i.e. weighing, measuring, recording, formulation, composition and compounding.
 
The fee includes all materials and supplies used during the course, as well as a homemade vegetarian/vegan lunch, and fragrant refreshments served throughout the day. It does not include the book for the program, which should be purchased in advance and is the textbook for all of the other perfumery courses I teach. 

Prerequisites: This is a beginner/intermadiate course. Ideally, all students should have read the book and have taken the the Citrus & Colognes correspondence course prior to joining this masterclass.  

LOCATION 
Our new and improved Ayala Moriel's School of Perfumery & Aromatic Arts is located in a wonderful region full of creative artisans and I've already collaborated with a few - some of which have been featured guests at the perfume courses and workshops I've held, such as artisan distiller, bio-dynamic vintner, leather craftsman and a tobacco shack.     

The Middle East is one of the most exciting places for perfumeryfrom both botanical, cultural and historic points of view. You'll be able to "meet in person" many of the original, natural raw materials of perfumery in their natural habitat, as well as follow the Incense Route and explore some of the ancient souks still operating in the region. Naturally, I incorporate field trips to these locations as part of the course, to enrich the students and provide a well-rounded, inspiring perspective on the topic of the course. 

Additionally, I've built here a state-of-the-art studio space that is dedicated to the art of perfumery, and can comfortably accommodate up to 8 students and can function as a perfume school - either hours-long classes and workshops to full-week courses.

The unique program I've built showcases a marvellous perfume collection of natural, niche and vintage fragrances that every perfumer should know about; hundreds of raw materials - and most special of all: being surrounded by many living plants that are actually used in perfumery - both as raw materials and as livinig and breathing references. Some of these plants grow wild, and others I've planted in what is slowly becoming a unique botanical garden of perfume plants. 

As always, I'm happy to help make my students' stay in my "neighbourhood" as memorable, comfortable and enjoyable as possible. Because our new settings are so special and a little off-the-beaten track, I've teamed up with local businesses to offer you delicious lunches (complementary with your tuition), and have connections here that will help you find affordable and suitable accommodations within the village limits and the best services for all your needs (I've also prepared a special guide for you, which each student will receive upon registering to help you plan your trip). 

We'll also include some exciting fragrant field trips and feature workshop in each of the courses - experiences, smells and locations that were not possible in the previous settings and surroundings. 

COURSE/PRODUCT REVIEWS
Whether if you studied with me in person recently or long ago, have taken the correspondence courses, read my book - I would really appreciate you taking a moment to add a review and/or feedback of my program so that future students can also benefit from it! Adding your review is simple and easy, and would help me a great deal in continuing this program and getting more students interested and engaged. Simply click on the relevant course listed on my Perfume School Courses page, and click on the "write a review" button near the customers reviews at the bottom of the page. 

REGISTEATION 
Registration ends January 31st, so please ensure you reserve your spot prior to that date. This can be done either by paying the registration fee online, or for the course in full. If you require a payment plan or another arrangement please contact me directly. 
 

Looking forward to seeing you at my studio this spring!

Warm regards,

Ayala
 
*Images from the desert courtesy of Yoav AvneyonYoaview  

Chypre Perfumery Course - Sign Up Now!

Lightree

The island of Cyprus (Chypre in French) is where the most ancient perfume factory was discovered. Just like these first Cypriot perfumers, we'll roam the Mediterranean garrigue and discover how to infuse local wild plants in olive oil, for both healing, beautifying and fragrant properties.
Chypre is most iconic fragrance family for fall, as it is inspired by the scent of sun-baked earth and Mediterranean plants, and the damp forest floor. There is no better time in the year to craft Chypres than the fall and in their original natural habitat where so many of the raw materials grow wild!
This week-long course covers studying the raw materials, perfume structure, how to blend a formula, how to write a formula, building accords and creating simple oil-based perfumes using oil infusions that we'll be handcrafting ourselves, and basic Chypre formulation in an alcohol base.
For those who can't attend in person, you are welcome to browse Ayala's classic collection of Chypre  perfumes.

Featured Workshop: 
Oil infusions from wild plants and/or making Oiselets de Chypre (Medieval potpourris shaped into birds)

Fragrant Field Trip:
Exploring the Mediterranean Garrigue

Featured Guest Speaker:
Local vintner, owner of a local boutique winery plus wine-tasting the "Garrigue" wines they offer


Location:
The course takes place at Ayala Moriel's new studio in Clil, Israel. This little off-the-grid organic village has scenic is in one of the country's most fascinating regions, the Western Galilee - and has a view of the Mediterranean sea (gorgeous beaches are only 20min drive), Haifa Bay and Mount Carmel. Clil provides a unique experience for students who choose to stay here (although you don't have to - there are also plenty of places around, but keep in mind that in that case car is a must). The village is solar-powered and has small population of under 1000 people, who live in custom-built homes and semi-temporary dwellings (yurts, teepees, modified train cars and shipping containers, etc.) that are scattered among ancient olive groves and wild bush and Mediterranean garrigue (comprising of carobs, oaks, pistachia and thorny bushes). Despite its size, the village is a community bustling with life and culture: our neighbours are the village's cafe (inside a tent) that is opened Thursday-Saturday and hosts live concerts, and there. A large percentage of the population are alternative healers (we're just across the "street" from an integrated holistic clinic offering massage, acupuncture, ayurvedic treatments, and more) as well as creative artists, who have their ateliers in the village - and some would also be happy to show you around - painters, sculptors, potters, glass artists, silversmiths and goldsmiths, basket weavers, etc.

Amenities:
There is a bakery that is opened twice a week (Sunday and Thursday) and offers Pizza Nights on Tuesdays. On all other days bread can be pre-ordered or purchased at the local Organic Garden (which tops off their own produce with other fruit and vegetables and organic goodies produced in the village and by nearby artisans). Thursday evenings there is a little market in the village's playground, weather permitting. Also less relevant but sometimes handy are the village's book exchange and clothing exchange, which is open 24/7 and is completely free (take what you want and leave what you no longer use).

Accommodations within the village include one boutique hotel, one guest house (India-style "hostel" on the second level of one of our neighbours) and several cabins for rent - some also offering breakfast. Sublets among the village's inhabitants are often listed and could be arranged if booked enough in advance, and also near Cafe Clil there is a small campsite for those who enjoy a fully rustic experience. If you choose to stay outside of the village - we are only 20-30min drive (depending on traffic) from lovely towns that offer also many wonderful attractions to visitors - i.e. Acre and Nahariya.

In short - there are plenty of places to explore and people to meet in Clil, so I'm sure you will enjoy your visit and find things to do and discover outside of the classroom.

There are only 2 spaces remaining in this session. Sign up now to secure your spot!



Location, location, location...

Medieval Citadel
view from one of the trails within the village, overlooking the medieval fort in the nearby kibbutz Yehiam (it's about an hour hike from the studio)
As of Spring 2017, our courses will take place at Ayala Moriel's new studio in Clil, Israel. This charming little organic village is situated in one of the country's most fascinating regions, the Western Galilee, and is overlooking the Mediterranean sea (gorgeous beaches are only 20min drive), Haifa Bay and Mount Carmel. Clil provides a unique experience for students who choose to stay here* - I'd describe it as a 180 from Vancouver, for better or for worse. Here are a few details so you can get the picture (and photos from different seasons too!).
This off-the-grid village is solar-powered and has small population of under 1000 people, who live in custom-built homes and semi-temporary dwellings (yurts, teepees, modified train cars and shipping containers, etc.) that are scattered among ancient olive groves and wild bush and Mediterranean garrigue (comprising of carobs, oaks, pistachia and thorny bushes). Despite its size, the village is a community bustling with life and culture: our neighbours are the village's cafe (inside a tent) that is opened Thursday-Saturday and hosts live concerts, and there. A large percentage of the population are alternative healers (we're just across the "street" from an integrated holistic clinic offering massage, acupuncture, ayurvedic treatments, and more) as well as creative artists, who have their ateliers in the village - and some would also be happy to show you around - painters, sculptors, potters, glass artists, silversmiths and goldsmiths, basket weavers, etc. 
Dusty pastoralia #clil
Clil in summer: View of the village from the mountain behind my house.
Amenities: 
There is a bakery that is opened twice a week (Sunday and Thursday) and offers Pizza Nights on Tuesdays. On all other days, fresh sourdough breads by other artisanal bakeries can be pre-ordered by phone, or purchased at the local Organic Garden (which tops off their own produce with other fruit and vegetables and organic goodies produced in the village and by nearby artisans). Also less relevant but sometimes handy are the village's book exchange and clothing exchange, which is open 24/7 and is completely free (take what you want and leave what you no longer use - it can come handy if you forgot to bring a hoodie or a book to read). There are three restaurants in the village - Smadar b'Clil, Cafe Clil and Chef Hagit Lidror's Vegan & Vegetarian kitchen (she will be providing most to the catering to our courses, by the way) - which also makes healthy smoothies and mouthwatering raw chocolate treats (she also teaches raw chocolate making workshops!).
Made in Clil
The "shop local" sign, where you can find various things made in the village. It's located right next to Cafe Clil (which is our next-door neighbours to the east)
Accommodations within the village include one boutique hotel, one guest house (India-style "hostel" on the second level of one of our neighbours) and countless cute cabins for short-term rent - some also offering breakfast as part of the service. Sublets among the village's inhabitants are often listed and could be arranged if booked enough in advance, and also near Cafe Clil there is a small campsite for those who enjoy a fully rustic experience, as well as Meshiv Nefesh - the centre for meditation, which also has plenty of camping space around it for individuals and groups. If you choose to stay outside of the village - we are only 20-30min drive (depending on traffic) from lovely towns that offer also many wonderful attractions to visitors - i.e. Acre and Nahariya. 
In short - there are plenty of places to explore and people to meet in Clil, so I'm sure you will enjoy your visit and find things to do and discover outside of the classroom. 
Olives and Donkeys
Ancient olive grove in winter, at the centre of the village. Near it there is now an organic garden and grocery store
Attractions:
You can enjoy the many hiking trails in the village all on your own (including one in Wadi Yehiam leading to the medieval citadel in Kibbutz Yehiam) - or hire the local tour guide who knows the place from the day he was born (happens to also be my brother!). There are also trail rides on horses. Thursday evenings there is a little market in the village's playground, weather permitting. And watch out for the live music at the cafe - where you can listen to up and coming artists and even already famous ones, in a very intimate setting (and the artists is usually kept as a surprise till the last minute, to prevent over crowding of the venue). The beaches nearby (only 20 minutes drive) also offer year-around conditions for swimming, surfing, SUP, and sea kayaking.
Clil is not only a place where people live differently, but also offers an alternative culture for visitors who seek to take a break from the fast-paced modern lifestyle. It's no ordinary rural place - it is bustling with music, culinary innovations, art, healing and meditations workshops and alternative medicine gatherings, and a place where one can engage and interact with artists and artisans that live here. In short - it seemed like the perfect place to return to and continue my artisan perfumery work - and create a sanctuary for this art.
* You don't have to stay within the village - there are also plenty of interesting places around to stay in, such as Akre and Nahariya - but keep in mind that in that case vehicle is a must as public transit in and out of the village only comes twice a day, very early and very late. 

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