Los Angeles Artisan Fragrance Salon

The 1st LA Artisan Fragrance Salon is just a couple of days away - and Ayala Moriel Parfums is thrilled to take part in it! Visit me at booth no. 16 to experience our newest creations: Etrog Oy de Cologne (just in times for Sukkot!), our new Vetiver Racinettes soap bar, and a pre-sniff of Treazon - aka my killer tuberose!

Participating perfumers: Velvet & Sweet Pea's Purrfumery, SmellBent , COGNOSCENTI, Roxana Illuminated Perfume, Artemisia Natural Perfume , Parfums Lalun, 40notes Perfume, Sarah Horowitz Parfums, Sebastian Signs Fragrances, Olympic Orchids Artisan Perfumes, House of Matriarch, Luckyscent, Opus Oils, A Perfume Organic, PK Perfumes, JoAnne Bassett, Ayala Moriel Parfums, Sanae Intoxicants, Imaginary Authors.

Civic Center Auditorium
1855 Main Street
Santa Monica
California 90401

Sunday, September 23rd, 11am-5pm

Get your tickets here

18ain Street, Santa Monica California 90401

Sights and Textures from the Zangvil Tea Party


For those of you who missed the Zangvil tea party - here are some photos that will I hope you will find inspiring for creating your own wintery tea party this holiday season!

The assembly of desserts (except for the whipping cream that joined the midst of the pears only later on).
You can also see snowballs (or Mexican wedding cakes), orange-ginger icebox cookies, halva, and barks of the new White Potion chocolate bar!

Setting up the desserts in eikcam's handcrafted and painted birch pottery. Get into the winter mood with rustic style bypassing cliches.

White Brownies & Ginger Marshmallows
White chocolate brownies with sour cream frosting. I the background - CocoaNymph's ginger marshmallows that topped the steaming chai we cooked!
And the lovely tea tumblers by eikcam - each has a different emblem - so it's quite easy to remember which cup is yours!

Zangvil Tea Party Sandwiches
Tea sandwiches:

Asian Pear + Cheddar + Quince Mustard tea sandwiches

Orange +Fennel + Tarragon Tea Sandwiches

Kabu + Yuzu Tea Sandwiches

The Carrot + Ginger proved to be unnecessary for this very full menu... We had enough ginger already anyway ;-)

I've also served freshly baked cheese & chive scones, but they were gone before I had a chance to snap a photo!

Zangvil tea + White Potion chocolate bar

So excited about the new (4th) fragrant chocolate bar that we launched this weekend!

The White Potion white chocolate bar was created together with Rachel Sawatzky of CocoaNymph, and has white chocolate, vanilla beans, roasted almonds, toasted coconut, and... tuberose essence! It's amazing and not to sweet at all :-)

As for the Zangvil tea - it's the first time I'm launching that is all my doing. I've designed the tea, a perfumed tea which is so fragrant and can be infused up to 7 times!

Silver needle jasmine white tea
Ambrette seeds
Sliced vanilla beans
Cryztallized ginger

I'm very happy with how the new labels turned out as well. All the tea labels are going to be re-done, and the teas will be relaunched in the springtime.

Zangvil Tea Components

Zangvil tea demo - 3 types of white tea and the other ingredients that make my new Zangvil tea!

Red Bartletts
A word about the poached pears: I felt like a genius finding this underaged pears at the Winter Market. If it wasn't for their lack of desire to reach full pear size, I would have had to serve them cut into cubes (shame on their seductive shape!) or as spoon dessert (which defeats the whole purpose of a tea party). Little Asian pears also work well for the same purpose.

Ginger Marshmallows
Handmade ginger marshmallows (by CocoaNymph, naturally!), that we served with the homemade chai. Already a winter favourite!

Birch Vases
And last but not least - the birch vases, so wintery and festive in a twisted way... I think I might just need to keep them here at the studio - they are a perfect match to the pussy willows I keep year-around.

Zangvil Is Here!

Zangvil Perfume Launch

Dear Fragrant Friends,

Winter is fast approaching, and to keep us all cozy, calm and content during this holiday season, I've concocted Zangvil perfume and white tea. This Sunday, 20.11.2011, we'll celebrate Zangvil's debut at the studio with a winter-white tea party, which is also the perfect occasion to lauch White Potion chocolate bar - our 4th fragrant chocolate with CocoaNymph - fashioned after the White Potion perfume (and truffles!). We are almost full - but still have a couple of teacups waiting for you!

In this newsletter:

  1. Introducing: Zangvil!
  2. Zangvil White Tea
  3. Zangvil Triple Launch Tea Party 20.11.2011
  4. White Potion Chocolate: 4th Fragrant Bar with CocoaNymph
  5. In The Media: LA Times Magazine
  6. Recipe: Blue Plum & Almond Torte (Gluten Free)
  7. Winter Events
  8. Postal Deadlines for Christmas
Read the rest of the newsletter here.

Zangvil Perfume Debuts 20.11.2011

Zangvil Perfume Launch

Zangvil perfume will debut exactly a week from today!
This perfume evolved out of a sensory journey that began in 2008. I was feeling under the weather, and a cup of steaming ginger tea simply didn't cut it; so I put together a simple ginger & amber perfume to warm me up from the inside. So it made perfect sense that 3 years later, Zangvil also has a perfume twin to match - a delicate silver needle white tea perfumed with jasmine sambac and further fragranced with aromatic ambrette seed and vanilla bean and crystallized ginger.

The above image is the postcard for the Zangvil perfume, and it's the first time I'm using a human image for illustrating a perfume concept. I usually try to stay away from human figures because I feel it takes away from the personal experience of the perfume itself, and if anything, will make it look like a cheap perfume ad. With Zangvil perfume, however, it seemed there was no other way around (unless I was going with the sexy ginger below!).

Naked Ginger

However, using ingredients or botanical landscape for illustrating just did not seem to be right for Zangvil. This perfume is all about the tactile world - the cozy and warming touch of cashmere wool and its soft caress on the skin. I wanted the image to radiate softness and a subtle sensuality, just as the perfume does. I really wanted to show the contrast of skin against wool or fur. Yet I didn't really want it to be too sexual in the cheesy way that mainstream perfume commercials tend to be (though, admittedly, if you put a bottle image in front of any semi-nude image it will look like a perfume ad).

Also, because Zangvil is a unisex fragrance, I wanted both men and women to relate to it (not necessarily feel attraction to the figure, but rather identify with the sensation of the wool against the soft skin); and I wanted the gender of the model to be somewhat ambiguous, focusing on the rippling of the back muscles and the soft diffusion of light on the surface of the skin and the tiny hairs and goosebumps... The original concept for the photograph was just an area of skin and fur or wool next to each other. But through the photography process, we had to include larger areas of skin, because without a suggestion of a breathing body, skin actually looks rather gruesome and lifeless.

And speaking of skin - the back of the postcard, which tells the story behind Zangvil and details about the notes is printed in multi-coloured fonts in the various shades of the skin photographed for the front; which when isolated from the context (aka light and shadows on skin) looks like a palette of various skin colours.

So, exactly a week from today, I will be hosting an event that celebrates the tactile softness of ginger and amber in teh Zangvil perfume - with a tea party menu that is derived from the perfume, and focuses on white and muted coloured food with exquisite texture (see more details about the tea party in the previous post).

Orcas Perfume Launch + Tea Party Sunday July 17th 1-5pm

Mossy Tea Cup by Ayala Moriel
Mossy Tea Cup, a photo by Ayala Moriel on Flickr.
I'm super excited for the launch party of ORCAS - the first all-natural oceanic fragrance!
The menu for this party is very special, as it's inspired by the notes of the perfume, including key-lime pie, hand-candied angelica by CocoaNymph and another thing which I'm sure you've never tasted in your life (and not likely to ever taste again...):
ORCAS chocolate truffles, scented with pure beach harvested ambergris, which is nearly as precious as gold but smells so much better! It really is fit for royals... But I'm making it especially for you, my guests, because I think you deserve it!

Also, I'm excited to share with you the elaborate creative process that lead to this perfume, and let you experience the unusual raw materials that make it so unique. You will also learn about the difference between a natural oceanic fragrance and a synthetic one, which is usually based on a particular molecule (you'll get to smell that too, if you dare!).

Last headcount is today, so get your ticket now to make sure that there are enough truffles for you!
Besides, there are super-fantastic door prizes for the first 10 guests to purchase their tickets in advance. Hurry - there are only a couple of those left!!!

And either way - get your ticket today for a chance to win an Orcas perfume bottle!!!

Sunday, July 17th, 1-6pm

#314-1230 Haro Street, Buzz #295
ORCAS launch & demo at 3pm

Revealing Orcas - the new fragrance by Ayala Moriel Parfums
at 3pm there will be a demonstration by the perfumer showcasing the different notes that make up Orcas, and discover how they were orchestrated to smell like the beaches in Tofino!
You will get to smell unusual raw materials from around the world and learn how this natural oceanic fragrance is different from the mainstream "marine-ozone" fragrances.

There also will be super special door prizes for the first 10 people to RSVP :-)

Menu: The menu has the traditional afternoon tea structure, with top quality loose leaf teas, innovative fragrant savouries and pastries that echo the notes of the new Orcas fragrance, including:

1st Tier: Sandwiches & Savouries
Cucumber + Mint Tea Sandwiches
Smoked Salmon + Capers Tea Sandwiches

Yuzu + Kabu Tea Sandwiches

Watermelon + Macedonian Feta appies

2nd Tier: Sweet Scones

served with Devonshire Cream + Local Wild Berry Jelly

Fresh Rhubarb Salad

3rd Tier: Desserts

Ambergris Truffles, hand-rolled and scented by Ayala

Key Lime Pie, topped with
Candied Angelica (candy courtesy of CocoNymph)
Rosemary-Vanilla Madelienes

Teas & Beverages:

Geranium-Lychee Iced Tea

King Jade (Floral High-Mountain Oolong) Tea

Orcas Cocktails (Carmelite Water & Cointreau served with Key Lime, Rosemary & Mint)

RSVP by phone (778) 863-0806 or email ayala@ayalamoriel.com

Tickets are $12 online to guarantee your spot (we only have room for 30 guests) - or $20 at the door (the $8 that the website automatically charges for shipping in checkout will be immediately refunded after you got your tickets online).
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