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Gearing Up to Mardi Gras


Mardi Gras Beads, originally uploaded by jciv.

I'm planning my Mardi Gras party for Tuesday, March 8th.
This is when I will be launching my New Orleans perfume. Those of you who've been following its development on the blog here might remember - the process started in 2007 and it took a while to brew in my head, my lab, and with the assistance of my perfume friends in New Orleans - Paula and Michelle - I'm able to bring it to you this Mardi Gras, even though I'm yet to visit New Orleans in person. I'm planning to go there for Jazz Festival this year though!

The menu for what I hope will be a happily laid back cocktail party is mostly derived from the perfume itself. I'll be serving aromatic nibbles and desserts that are inspired by New Orleans botanicals such as sweet olive (aka tea olive) - in the form of osmanthus shortbread.
Herbaceous rosemary will add a twist to a Southern cornbread recipe, and of course the menu will not be complete without some seafood and cajun appies.

As far as drinks go - there will be also a Meyer lemon hard lemonade, Southern Comfort cocktails, and for the tea lovers among us (me included) - fragrant Magnolia oolong tea.

The Mardi Gras Party is on Tuesday, March 8th from 7-11pm.
We will be serving some Southern finger food, as well as desserts and pastries inspired by the Cajun cuisine and the botanicals used in New Orleans perfume.

9:00pm - the Grand reveal of New Orleans perfume, as well as breakdown of the unusual notes that make it such a unique fragrance.

Tickets are by donation - you can order them online for our suggested donation of $12 at the door. 100% of ticket sales will be sent to charity in New Orleans, and additional donations are encouraged!
In addition, 10% of all sales that night will benefit these two important organizations:
1) America's Wetland non-profit organization that works towards saving coastal Louisiana, who is losing land at a rate of 25 square miles per year (!).

2) The Tipitina's Foundation which is dedicated to helping artists recover from Hurricane Katrina and preserving the cultural traditions of New Orleans. Can you imagine a Mardi Gras parade without a marching band?!

You can support New Orleans' unique culture by attending the event, buying New Orleans perfume online and off-line, and

Tickets can be purchased in advance online at ayalamoriel.com.

To RSVP or for more information about the Mardi Gras Party, please contact: ayala (at) ayalamoriel.com or call (778) 863-0806. Or via Facebook.

The Purple Dress: Limited Edition Perfume by Ayala Moriel

09.09.2009: Vancouver, BC. Ayala Moriel release The Purple Dress, a chromatic perfume that blurs the lines between soliflore and oriental.

A salute to Alexander (Sasha) Argov's famous song, The Purple Dress is just as romantic in a chromatic, nocturnal, off-beat way. Champaca flowers from India are the main theme of this spicy, floral tea-like composition, supported only by hints of white magnolia and star anise, and a foundation of black tea and smoky woods.

Top Notes: Star Anise, Nutmeg, Mace Heart Notes: Red Champaca, Golden Champaca, White Magnolia Base Notes: Sandalwood, Guiacwood, Black Tea, Angelica Absolute
Fragrance Family: Soliflore (Champaca), Floral-Spicy

Official launch date & party:12.12.2009

*Offered in Parfum Extrait 9ml flacon ($160) and Crème Parfum in Ayala Moriel’s Signature Peprfumed Pendant ($150). Only 12 bottles and 4 pendants are available.
** Available at Ayala Moriel’s studio, or via our website www.ayalamoriel.com


ABOUT THE PERFUMER
Ayala Sender, the Nose behind Ayala Moriel Parfums creates perfumes that are inspired by her deepest emotions and memories from her childhood landscapes of the Mediterranean. “My art stems from my love and longing for the Mediterranean natural and cultural landscape”, Ayala says, “It is strongly rooted in those ancient and colourful aromatic traditions”.

Born in Montreal and raised in Israel, Ms. Sender’s work is influenced by her eclectic background in fine art, music, philosophy, psychology and education. “Perfumery is my means for self expression, and where all my interest integrate into a beautiful whole” says Ayala. “My perfumes tell a story. They capture a moment in time, an emotion, a memory, and entice you into their world”. Combined with an intuitive understanding of each individual’s need for self expression through personalized fragrance, Ayala creates customized Signature Perfumes as well as ready-to-wear perfumes. “My perfumes have their own personality and evolve with time almost like real living people” tells Ayala. “When I make a perfume for a person, I help them to translate who they are into a beautiful perfume that is as complex and multi-faceted as they are”.

For all media inquiries, please contact:
Tel. (778) 863-0806
ayala@ayalamoriel.com
Invitation to The Purple Dress Launch Party (December 12, 2009) as well as additional images and samples are available upon request.

Related links:
Basenotes
Fragrantica
Le Parfumeur Rebelle Yell
Now Smell This
Punmiris
Scent Hive

The Chef is Naked and He Smells


Joining the celebrity scent craze is Jamie Olivler, aka The Naked Chef, who is launching not just one scent but an entire line titled Scent and Savour designed by British perfumer Bella Crane of Bella Blissima.
The Scent and Savour line is already posted on Jamie Oliver's website, without much information about it. But we do know it will include the Naked Chef's very own 4 (yes, four!) Eaux de Parfum, so that he would at least be wearing a fragrance even when caught seemingly naked; a bunch of products for the body (bath milks, soap on the rope, body washes, body milks, etc.) AND home fragrances (i.e.: reed diffusers, candles and room sprays). The website says absolutely nothing about what these will smells like, therefore leaving it to our imagination whether it is going to smell like "The Easiest, Sexiest Salad in the World'" (notes of fig, parma ham and fresh greens and basil), "Whole Roasted Salmon Wrapped in Herbs and Newspaper" (notes of salmon, paper, ink, black pepper, fennel and sea salt) or "Pukka Pineapple with Bashed-up Mint Sugar" (notes of pineapple, mint, and yogurt). Alternatively, the scents might very possibly named "Poppy Honey Rosie", "Daisy Boo Pamela" and "Petal Blossom Rainbow" (the names of the chef's three daughters). But we can only wonder what the 4th one might be?

Either way, this is probably the most exciting fragrance launch I've seen in a while, celebrity or not, and I can only hope they won't disappoint!

Field Notes from Paris

Come late September, Ineke in San Francisco is due to launch her next fragrance in her alphabetical fragrant anthology, Field Notes from Paris.

Ineke Ruhland, the perfumer and founder of Ineke Perfumes has studied and worked in France before establishing her independent perfumery in San Francisco. Her "F" installation in her alphabetical perfume collection is nostaligic nod to her days of studying in Versailles and living in Paris. Those who visited the city know that every cafe smells not just of coffee but also of tobacco smoke of all sorts. The notes Ineke used in this perfume to capture the mood of sitting in a Parisian cafe in the afternoon are:

Top notes:
Coriander seed, Orange Flower, Bergamot

Heart notes:
Tobacco Flower & Leaf, Patchouli, Cedar

Base notes:
Tonka Bean, Leather, Beeswax, Vanilla

If you are curious about smelling it - you may be pleased to hear that all purchasers of the current Deluxe Sample Collection Volume 2 from Ineke's website will automatically receive a sample of Field Notes from Paris when it is available. Also, one of the first bottles of Field Notes from Paris will be part of a drawing at Takashimaya during Fashions Night Out on September 10th.

More later closer to the launch.
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