09.09.2009: Vancouver, BC. Ayala Moriel release The Purple Dress, a chromatic perfume that blurs the lines between soliflore and oriental.

A salute to Alexander (Sasha) Argov's famous song, The Purple Dress is just as romantic in a chromatic, nocturnal, off-beat way. Champaca flowers from India are the main theme of this spicy, floral tea-like composition, supported only by hints of white magnolia and star anise, and a foundation of black tea and smoky woods.

Top Notes: Star Anise, Nutmeg, Mace Heart Notes: Red Champaca, Golden Champaca, White Magnolia Base Notes: Sandalwood, Guiacwood, Black Tea, Angelica Absolute
Fragrance Family: Soliflore (Champaca), Floral-Spicy

Official launch date & party:12.12.2009

*Offered in Parfum Extrait 9ml flacon ($160) and Crème Parfum in Ayala Moriel’s Signature Peprfumed Pendant ($150). Only 12 bottles and 4 pendants are available.
** Available at Ayala Moriel’s studio, or via our website www.ayalamoriel.com


ABOUT THE PERFUMER
Ayala Sender, the Nose behind Ayala Moriel Parfums creates perfumes that are inspired by her deepest emotions and memories from her childhood landscapes of the Mediterranean. “My art stems from my love and longing for the Mediterranean natural and cultural landscape”, Ayala says, “It is strongly rooted in those ancient and colourful aromatic traditions”.

Born in Montreal and raised in Israel, Ms. Sender’s work is influenced by her eclectic background in fine art, music, philosophy, psychology and education. “Perfumery is my means for self expression, and where all my interest integrate into a beautiful whole” says Ayala. “My perfumes tell a story. They capture a moment in time, an emotion, a memory, and entice you into their world”. Combined with an intuitive understanding of each individual’s need for self expression through personalized fragrance, Ayala creates customized Signature Perfumes as well as ready-to-wear perfumes. “My perfumes have their own personality and evolve with time almost like real living people” tells Ayala. “When I make a perfume for a person, I help them to translate who they are into a beautiful perfume that is as complex and multi-faceted as they are”.

For all media inquiries, please contact:
Tel. (778) 863-0806
ayala@ayalamoriel.com
Invitation to The Purple Dress Launch Party (December 12, 2009) as well as additional images and samples are available upon request.

Related links:
Basenotes
Fragrantica
Le Parfumeur Rebelle Yell
Now Smell This
Punmiris
Scent Hive