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SmellyBlog

Light in Perfume

Chanukah 2019 Pooja Lamp
Chanukah has flown by: a week-long celebration and opportunity for meditation on light. In recent years, I would have have been writing about olive oil or other kinds of oils to commemorate the holiday on SmellyBlog. This year I meant to talk about light the whole holiday, and am only getting around it now that it's just about gone.

The concept of light in perfume is an abstract and obscure one, which I find extremely fascinating yet not so much spoken of. You'll mostly see the word Light in perfume pertaining to weight, as in the French Légère, and not to any kind of illumination. There is a "Light" or "Lite" version of many fragrances, typically introduced for the summer  months as limited editions. After screening out all these types of weightless fragrances, and perfumes with the word "Delight" in them, about a dozen surround the phrase "Moonlight", some relating to "Dawn", others to "Sunset" (including my own Sunset Beach), several to "Twilight" and ones pertaining to the very particular natural phenomenon of Northern LightsAurora Borealis - we are left with a few interesting names that actually include light in them as a concept. Among them stand out perfume names such as Bolt of Lightning (JAR), Twilight Shimmer (Michael Kors), Twilight Woods (Bath & Body Works), Light My Fire (Killian),  The Night the Lights Went Out (Southern Comforts) Love's True Bluish Light (Ava Luxe) and Ray of Light (April Aromatics), as a few of the interesting ones name-wise. And then there is Moonshine, whose name perhaps originated from the state of mind created by methanol-laced homemade alcohol distillates, and in any case is only technically related to perfume via their shared medium, spirit.

When aldehydes first became popular with the, and were still considered "modern" (that was almost 100 years ago, when No. 5 by Chanel just came out), they were described as adding a "sparkle" to a perfume, which is a decidedly light-related word. It alluded to their abstract and modern quality, and an effect that was so new and different at the time. But it is really "sparkle" that they add, or is it diffusiveness? Is it a certain light-like quality, or it is more of a texture? Surely now there are other aroma chemicals that create a far more "sparkling" quality than those fatty, skin-like aldehydes ever did.

Otherwise, the concept of light is generally quite foreign to perfume jargon. Recent ad copies for perfume have been different though, often mentioning the obscure term "solar" to describe a range of quite different notes, from musk to amber to flowers. This trend began with Narciso Rodriguez For Her, touted as sporting a "solar musk note". Mind you, their much later fragrance NARCISO is far more sunny-smelling to me, but this time its theme is amber rather than musk. Very little explanation was provided at the time but the term stuck and can now be found in dozens of ad copies for millennial fragrances. I suppose in the same way we can say that sunflowers are "solar" in their shape, colour and behaviour - these notes add a quality of warm light, which is diffuse and soft - rather than the sharp and bright, broad-daylight sunniness of, say, an orange or a mandarin. When I think of analogues from my own natural palette, Roman chamomile essential oil comes to mind - a floral note that is warm, honeyed, fruity, sunny, yet soft and very diffuse. Using it definitely creates a solar energy so to speak in a perfume, and indeed, I have used this ingredient in both my Leo Zodiac Perfume Oil, and in the Sun Incense Pastilles. I am quite certain that nobody in the mainstream perfume industry thinks of chamomile, sunflowers or calendula when they are talking about "Solar Flowers" though. It is definitely something that is achieved by manmade synthetics, ones that I know next to nothing about.

Komorebi
The quest for very specific light-related terms has been occupying my mind for a few years now, since around the same time when I created Komorebi and learned of this unique Japanese term for the light filtering through the leaves, or more accurately, the interplay of light and foliage. Another interesting optical phenomenon pertaining to trees that garnered an English word of its own, is Sylvanshine: light retroreflected beams of lights (such as car headlights) from waxy leaves covered in dew-drops, which creates an illusion of snow in a midsummer night. 

Lightree/Komorebi

Foliage is not the only medium providing playing grounds for light. And light, although travels at a very constant speed, has many qualities in which it reveals itself. I've been in search for words to describe several light dispersing and other light-related phenomenon, and just in general, words that pertain to light, wether to describe it, qualify or quantify it. In this sense, writers are in much more luck than the film vocabulary designated to fragrance. We have words such as: Refraction, Illumination, Radiance, Brilliance... Light may Glow, Flash, Gleam, Sparkle, Twinkle, Dazzle, Glitter, Glisten, Glister, Glint, Glare, Flicker and may be Blinding, Bright or Dim. It may show up in columns, Shafts of Light, such as Beams or Rays; and in more technical terms, these rays may be Crepuscular or Anticrepuscular AKA Antisolar; or it may be Dappled such as the golden sunlight on the forest floor.

Sun is kissing the Isle of Love #isleoflove #sunset #bananabeach
We have many light-words which are related to a time fo the day, beginning with the mundane and very useful "Day", "Night", "Morning" and "Afternoon". And since each of those happen daily - most people know what kind of light-quality is discussed, when light-related words such as dawn, sunrise, high-noon, sunset, twilight and dusk are mentioned. Similarly universal, yet perhaps less commonly discussed by lay-people are the Summer Solstice and the Winter Solstice, the Vernal Equinox and the Autumnal Equinox. Both have more to do with quantity of light (lengths of day and night). Other phenomenon may be relevant only to a particular part of the world, such as the Aurora Borealis is in the Arctic Circle; and the Midnight Sun in both poles.

Adjective pertaining to light may refer also to its colour as well, such as Iridescent or Opalescent and also pointing at its source of energy. For example - Fluorescent light which is transferred through gas,  Phosphorescent, which emits the glow in delay, re-releasing light after its source has been turned off or removed; or Incandecant, which emits light though extreme heat, which happens when we overheat metal or glass, same thing that happens in old-fashioned light-bulbs. In essence, this is thermal energy (heat) which transforms into light energy.

Feather & Beach & Sunset Medicine

But I am looking for very particular and poetic descriptions of light! Light refracting in quiet water, creating myriads of coruscating, dancing veins, for instance. This phenomenon should have a name, but it doesn't as far as I know. The crepuscular light that shine down from the surface of the water when I swim westwards during the sunset time are nothing but awe-inspiring. It has a different mood and appearance than the rays of light you see at sunset dispersing to all directions from behind a cloud. Light simply behaves differently in water versus air. For those kinds of terms, we may turn to other languages, just as we did to Japanese for the term Komorebi. In Swedish, there is a word for the gleaming, road-like reflection of moonlight on the water: Mångata. Isn't it a fantastic word? 

Back to the world of perfume: we do borrow vocabulary from other realms, such as light, to describe fragrances. So we may say a fragrance is radiant, iridescent, shimmering, luminous, sparkling, shiny, bright, light or dark. But which specific fragrances have those light-related qualities? Can we really relate to fragrances with such visual yet abstract terms without spilling over to the topic of synesthesia? How much is it marketing and associations, and how much is it that we really see and feel the colour purple when we small champaca; And is it really synesthesia or we just associated "chocolate" with "brown", "roses" with "red" and "smoky notes" with "black"?

At the beginning of this year I have collaborated with a visual artist Sanaz Mazinanai,  for her solo exhibit “Light Times” that explored the technical history of photography and its implication on this art form.when I created an ambient (environmental) fragrance named ILLUME for her art show dedicated to the history of photography. This was a conceptual art show, not truly a historical one, which explored the relationship of photography and memory, technology and the personal. Scent was not the only memory-related aspect of this abstract show. There was also music, composed by Mani Mazinani. The idea was how when we record something, for example through photographing it, as well as when we later associate a life event or a memory with scent or sound, its original meaning changes and perhaps even gets lost and is being replaced by these visual, fragrant or acoustic representations.


ILLUME sheds light on the concept through the sense of smell, which is subconsciously influential in our formation and retrieval of deeply rooted and emotionally charged memories. Being an environmental fragrance and part of an art show makes it public, perhaps even invasive, unlike the intimate and personal memories often elicited by perfume. Therefore, it was important to keep the scent simultaneously vague and familiar. It is immediately noticeable upon entering the space, yet not easily recognizable and identifiable. 

Wherever there is light, there is also shadow. ILLUME explores this interplay of light with the shadows it casts, both in our collective memories and personal ones. The scent is agreeable yet abstract, with disturbing elements hidden in the background. Its design draws on chemical and technical themes such as minerals and acids, to create a reference to the dark room. These dominant acidic and mineral notes are light and sharp, but are only a mask to conceal the dark secrets and hidden memories - embodied with wet, mushroomy woods and smokey notes. Taken outside of their context, these familiar, mundane smells loose their meaning, or perhaps take on a new shape and identity. 
 
The concept of light is something I intend to continue exploring in the coming year 2020. In the meantime, I would love to hear your thoughts on the subject. And if there is any special light-related perfume that I missed, and must smell - please leave a comment. 

Artistic Collaboration with Sanaz Mazinani - Exhibit Opens Today!


I'm excited to announce an unusual collaboration with visual artist Sanaz Mazinani, whose exhibit opens today and will feature other senses besides sight. There will be sound and smell as well, and I was chosen to create the latter. Below is more info about the show:  

SANAZ MAZINANI
Light Times
Opening Reception: Saturday, January 12, 2-5pm
Guided Tour of the Exhibition with Sanaz Mazinani: Saturday, January 12, 3pm
Exhibition Dates: January 12 – February 23, 2019

“Light Times” is Sanaz Mazinani's third solo exhibition at Stephen Bulger Gallery in Toronto. It explores a technical history of photography in an effort to analyse visual language, perception, and the contemporary consumption of images. The studies depart from a set of unique light exposures on photosensitive paper which become the material subjects of each investigation. Throughout the exhibition, the camera-less photographs reappear across different media - unmade, reconstituted and recontextualized as sculpture, scent, sound, or technical print. These physical iterations come together to construct a consideration of the discipline's material capacity to register and document while drawing attention to new realities that form when the recorded information is aestheticised.

Mazinani’s source material is intentionally pre-image, inviting the viewer to focus on the photographic information in the form of simple abstractions made by the artist in the darkroom with light and photographic paper. Her manipulations, and those made in collaboration with technical experts, mimic the strategies of contemporary media circulation: redaction, decontextualisation, and repetition - processes with roots in photography. The works are process driven and utilise a range of methodologies and photographic tools from early photographic history to today. Further investigations offer poetic reflections on loss, time, event, and memory, core to the conceptual dimensions of photography.

“Light Times” looks at the transformation of the three dimensional into the photographic plane, while emphasizing visual shifts that occur through media specificity. The studies work to assemble a map of photographic language, highlighting the processes of photography and situating photograpically captured events, the documentation of the ephemeral/visible, as a relationship to reality created and constructed by the photographer.
Sanaz Mazinani collaborated with Mani Mazinani on Shift, a sound composition that will play from a vinyl record  on a turntable in the gallery formingthe sound component for this exhibition, the Shift LP will be released on Aerophone Recordings in late February. This sound piece addresses the shifts that take place in sight, memory and perception over time and space. Mazinani also worked with perfumer Ayala Moriel to create a unique fragrance ILLUME to conceptually respond to the unique photographic function of registration of light and its simultaneous loss of original meaning. The environmental fragrance ILLUME is a poetic response to the experience of the photographic moment and the function of time’s erasure of that original experience. Furthermore, the artist would like to acknowledge the work and creative labour of the other technicians and artists who used their craft to make a selection of the other pieces in this exhibition, namely Mary Hogan, Mike Robinson, Bob Carnie, Taimaz Moslemian, Noami Dodds, and Jacob Horwood.

An artist and educator, Sanaz Mazinani is based between San Francisco and Toronto. Her work explores how repetition and pattern make information legible, transform seeing into knowing, with the possibility of altering people’s worldview. Working across the disciplines of photography, social sculpture, and large-scale multimedia installations, Mazinani creates informational objects that invite a rethinking of how we see, suspending the viewer between observation and knowledge. Informed by the visual rhetoric and confounding presence of contemporary media circulation, her multidisciplinary practice aims to politicise the proliferation and distribution of images and introduce critical reflection. Mazinani’s works study forms of state control and consider how re-visualizing embedded power structures might interrupt them. In aestheticising informational systems, the artist attempts to contribute to a larger understanding of how conflicting realities are constructed and imagine the communicative possibilities of visual language.

Mazinani holds an undergraduate degree from Ontario College of Art & Design and a master’s degree in fine arts from Stanford University. Her work has appeared in solo exhibitions at institutions including the Asian Art Museum in San Francisco and the West Vancouver Museum. She has participated in worldwide exhibitions in institutions such as the Art Museum at the University of Toronto; the Southern Alberta Art Gallery, Lethbridge; the di Rosa Museum, Napa, California; the Fotografie Forum Frankfurt; and the Museum Bärengasse, Zürich. Mazinani’s artwork has been written about in Artforum, artnet News, Border Crossings, Canadian Art, San Francisco Chronicle, Washington Post, among others. Her work was recently featured in Universe: Exploring the Astronomical World published by Phaidon. She was recently awarded the Zellerbach Family Foundation Grant and National Endowment for the Arts grant programs, and her work is held in public collections including the Canada Council Art Bank, the Cleveland Museum of Art, and the San Francisco International Airport. She currently teaches in the photography department at the San Francisco Art Institute.



Additional information about ILLUME: 
Ambient fragrance designed to complement and complete “Light Times” - Sanaz Mazinani’s solo exhibition that explores the technical history of photography and its implication on this art form.

ILLUME sheds light on the concept through the sense of smell, which is subconsciously influential in our formation and retrieval of deeply rooted and emotionally charged memories. Being an environmental fragrance and part of an art show makes it public, perhaps even invasive, unlike the intimate and personal memories often elicited by perfume. Therefore, it was important to keep the scent simultaneously vague and familiar. It is immediately noticeable upon entering the space, yet not easily recognizable and identifiable. 
Wherever there is light, there is also shadow. ILLUME explores this interplay of light with the shadows it casts, both in our collective memories and personal ones. The scent is agreeable yet abstract, with disturbing elements hidden in the background. Its design draws on chemical and technical themes such as minerals and acids, to create a reference to the dark room. These dominant acidic and mineral notes are light and sharp, but are only a mask to conceal the dark secrets and hidden memories - embodied with wet, mushroomy woods and smokey notes. Taken outside of their context, these familiar, mundane smells loose their meaning, or perhaps take on a new shape and identity. 

The scent will be "played" during the exhibit and also sold as limited edition room spray for gallery patrons during the time of the show. 
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