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Highlights from my LA Trip


Fountain/Fan Plant 
Last weekend I embarked on yet another trip to Los Angeles (my second this year! Did I get the travel bug, or what?!). Before I get fully into the reasons behind the trip - the Artisan Fragrance Salon - I thought I'll share a few snippets of scents, aromas and all-around goodness that accompanied me in this trip.

Giant Plumeria by Ayala Moriel
Giant Plumeria, a photo by Ayala Moriel on Flickr

I stayed with Persephenie, a kindered spirit whom I now feel like I have known for ages. She was not participating at the salon after all (all because some good news - her line is now heading to Japan!) but we got to spend some quality fragrant time together.

This gorgeous plumeria tree grows somewhere on 4th street if my memory serves me right, on the way to Persephenie's studio (Edinburgh avenue, just off 3rd street). I was surprised at the very faint and decidedly soapy scent it had in the morning, even though the sun was at full blast by 10am: it was so light, fresh and soapy I thought I was smelling an Ivory soap bar mingled with sun tan lotion... A couple of days later, in the full afternoon sun (apparently there is higher blast than full blast), it smelled very strongly of the original Kai perfume oil - heady, tropical, almost fruity, and just all around paradise-like!

Meeting of the Noses @ Sarah Horowitz's studio

We visited Sarah Horowitz at her perfume studio in Westlake Village. It's set in a gorgeous establishment, with bubbling waters in the courtyard and a couple of restaurants downstairs. We first met there - Persephenie, Sarah and Miriam from 40notes. Then we visited Sarah's lovely studio space and had a full tour, including sneak sniffs into the salon feature - her Chocolate Sunset perfume, which is gorgeous and deserves a whole post all of its own!

And the best part was trying so many wonderful new creations, by Sarah and by the other perfumers whom I met at the salon on Sunday (which I will get to later tomorrow, after ample sleep), and experiencing Persephenie's new and gorgeous as always Island Violet cream. And the greatest surprise (though, come to think of it - not really...) was discovering that not only me, but also other incense lovers (which Persephenie truly is) start their day by burning incense, in any shape or form. One of them was especially rosy - almost like the rahat loukum candy with and overdose of rosewater and vanilla... Can there be a better way to start the day? Probably only a strawberry muffin!

Strawberry-Buttermilk Muffin
Joan's On Third is a marvellous place a friend invited me to when I was in LA back in June. Bakery, cafe and catering company whose owner must be a really lovely person because everything that comes out of her bakery is spectacular. So much so that I had brought nothing home for my daughter but a couple of these luscious strawberry buttermilk muffins! They were so fragrant and just melted in your mouth; and not nearly as sweet as the coffee shop variety. Add a slice of cheddar on the side and you have a pretty substantial breakfast.

California grown Citrons!

And last but not least: the marvellously refreshing, aromatic scent of California-grown citrons!
This lovely and generous gift of noi less than 7 etrogim awaited me at Persephenie's studio - straight from the orchard! I'm going to be tincturing them tomorrow and am thrilled that I will have another fresh batch of citron tincture so that I can continue making more Etrog Oy de Cologn. It's been rapidly gaining popularity, I can barely keep it in stock! Thank you, thank you, thank you!!!

Precious Fruit

Last week has flown by without even a glimpse of a chance to tell you about the progress of my Etrog perfume. The big breakthrough was, of course, finding the right heart note. But there is more fine-tuning that had to be done with the top notes and the base notes. Finding the right balance and also searching for a few missing elements. It was still lacking in some brightness, and needed more body and substance from both the base and the heart (for fixative quality - i.e. longevity - and also for more interest).

I was contemplating adding yuzu, aka Japanese citron (Citrus junos) to keep along with the citron theme. But the scent is so different from that of the cedrat or etrog citron (Citrus medica) that although I used it in previous mods (before obtaining the citron peel oil) - I quickly neglected the idea. The etrog is so subtle anyway, it's best to keep things simple with only the three types of Etrog essences I have (2 types of tinctures, and one essential oil) plus the pomelo (Citrus maxima) tincture.

As for the heart - it needed more depth, but also more brightness. The balsam poplar buds are so resinous and thick they threaten to steal the show! Etrog has began to smell more honeyed and ambery than planned. So, to cure the problem, I decided to intensify that effect with some real honey absolute on the basis of "Similia simelibius curentur", but it still needed some brightness, which was originally achieved with litsea cubeba. And for unknown reason, it felt wrong. I was hovering right next to it exploring other similar essences, and unearthed the very little bit of citron petitgrain that Mandy has given me when I visited her in Berkeley (she describes it as smelling like Meyer lemon blossoms!), and lemon myrtle that my brother Yotam brought me from Australia and I've never actually used in any of my perfumes (except for something I blended for him eons ago). They all got along marvelously, and also satisfied my geeky desire to keep with the Sukkot theme: myrtle and citron, both being part of the 4 species of the holiday. Sometimes, the simplest solutions lie right in front of your nose...

Last but not least, came the testing phase. The reason why in the photo above you're seeing what looks like a completed perfume (although it's not!), with label and spray and all, is because I had to test it in the spray form. And the reason why it's lying right next to a big fuzzy fragrant quince, is because I find quince and citron very similar to one another. Both have mythical tales surrounding them, unique aroma and medicinal properties hidden behind a rather modest (or even rustic and slightly unappealing look, in the case of Yemenite citron, or the fuzzy quince). These are the kind of fruit that fairy tales were woven about that if you're ill, the smell of this one special fruit will cure all ailments. That's been always my on my mind when creating the Etrog perfume.

Etrog Breakthrough

Etrog
Etrog perfume has been in the making since 2008, when I started collecting tinctures of the fruit (the first batch was created for me by my dear mother). It's been a long process, which was undermined by the scarcity of the fruit, which is precisely what makes it so appealing to create a perfume for.

Shortage of supplies is the first most difficult thing in creating this perfume. The fruit is grown in two places - Calabria (Italy) and in Israel - where it has a religious significance and is grown especially for display during the holiday of Sukkot. So much so, that at single fruit (and not even a very good quality at that - we're most likely looking at fruit that has traveled by boat and whose peel is very far from being plump and fresh) - would start at $40 each.

Thankfully, in Sukkot 2008, I stumbled upon the Sukkah Mobile driven by the very kind and generous Rabbi Binyomin Bitton of Chabad Downtown in Vancouver. He not only told me where I can find citron fruit for myself, but also was happy to donate his own Etrogim at the end of the holiday for all of my perfuming needs. Of course, that year it was not possible because it was a "Shmita" year - and these etrogim were not allowed to be used for any other purpose but for displaying and praying upon during Sukkot. So I had to wait another year before receiving 4 etrogim from him and his sons. Ever since then, he saves me the Etrogim every year!

Meanwhile, there were other elements missing. Green myrtle, which I finally found the oil for. As well as citron peel oil, which I still kept looking for despite its scarcity. It finally turned up, and I have just received the shipment this week!

The oil, however, does not quite resemble the fresh fruit as I imagine it from childhood; nor the (not so fresh fruit) which one can purchase from Chabad or other synagogues in the fall before Sukkot. It does not quite do justice to the heavenly, aromatic, perfumed more than a typical citrus note would be - which resembles pineapple, flowers and is delicate and sublime (that is the best way I can describe citron's scent). It's more lemony than I would have liked it to be. Far too lemony, albeit very lively.

April snow

Thankfully, along with the same package of oils, I've also received another floral note which I was never too keen on working with but curious nevertheless: Poplar bud absolute. Pouring this scent into its bottle, it looks like melted butter, dotted with milk solids that couldn't quite melt in the heat. However, it has an aroma that is more medicinal than floral. More than anything else it reminds me of propolis (the intense smelling sticky resinous substance bees use to seal their hives with; it's also extremely valuable for its therapeutic uses:it's an antibiotic, anti microbial and anti fungal, strengthens the immune system, and is useful in treating burns as well). But it also reminds me of the white part of the citrus peel - which is exactly what I was after with the Etrog perfume. So now that my main theme oils are in (citron and myrtle - both of which are symbols of the holiday of Sukkot), and my floral heart is figured out, I think I can finally get into full swing of my perfume creation, and have it ready for you in the summer. It will be a Jewish Eau de Cologne!

Back to Citron


Etrog, originally uploaded by BecomingJewish.Org.

After a year of break from my Etrog project, I'm getting back to designing this perfume. It is probably going to be more of a cologne than a perfume though... And here lays the challenges - technical as well as creative:
1) Etrog (or citron - aka Citrus medica) essential oil is nowhere to be found to the best of my knowledge
2) Etrog fruit is just as rare. The Jews seem to be the only ones trading in it in North America, and the fruit starts at $40 each (you usually need to buy this with the whole set of "Arba'at ha Minim" - the 4 species of Sukkot.
3) Because of this rarity, it is neither easy to make tincture of the fruit, nor is it easy to remember how the scent smells like and stay true to the inspiration!
4) Last but not least - what I'm trying to create is more of an Eau de Cologne scent rather than a full blown perfume. This is the only way I have a chance of letting this delicate note truly shine, rather than being a mere top note!

I'm back to the lab and the drawing board this morning with my Etrog perfume. My 1st two mods of last year utilized a Yemenite Etrog tincture my mother made for me from organically grown fruit from the village. That year I also created my own Etrog tincture from the over-priced fruit here, possible only thanks to the courtesy of Rabbi Binyomin Bitton of Chabad Downtown, who donated to this project the 3 etrogim that he and his sons used throughout the holiday, and that received all the thorough blessings possible. I added to that my own personal etrog (less blessed, admittedly). And I tinctured this with my 1st year's students last fall, after Sukkot was over.

I created 2 mods last year, and kept them relatively simple. I used the abovementioned etrog tincture from the village, pomello tincture from an unusually fragrant and unwaxed pomelo that I completely luckily stumbled upon one day in a Chinese grocery store... A little bit of Japanese mint and rosemary verbenone, Japanese citron (yuzu), and a few fixatives: just benzoin in one, and benzoin and hinoki in the other.

I was much less than impressed with either of these, but had to let my frustration rest for a while before getting back to it. This morning seemed to be a good time to continue... Even though I feel I will need to double the concentration of the etrog tincture with more etrogim from this Sukkot in order to get the right result!

Etrog has a very fine aroma, not so much like citrus - more so like flowers and pineapple. It's hard to capture that, but funnily enough, my pomelo tincture seems more true to it than the actual etrog tincture... It has to have a fine balance between sweetness and dryness. It's a very, very elegant note and not at all like any other citrus (except for pomelo, perhaps).

So this morning, I've blended the same tinctures and yuzu, but also added some blood orange, green lemon and organic lemon, and the same herbs as before. I also fleshed this out with some florals - neroli and orange blossom absolute, petitgrain bigarade and lemon petitgrain. I fixed this with benzoin, frankincense, cypress, ambergris and olive resin tincture. I'm still feeling like a lot is missing and I'm quite sure I know what I want to add: green myrtle oil (which I thought I had but I don't!) and also citron petiitgrain, which I'm out of as well and love (it's a very rare oil to find, but not as rare as citron fruit peel, which I've never came across, ever!). And as I said, a stronger citron tincture, by adding more peels to last year's tincture. This is going to be at least a 3 years project, which can be on one hand really intimidating, but on the other hand - I think this is the beauty of the art of perfume: timing is everything, and the perfume has to ripen not only in the vat, but also in the perfumer's soul.

Happy Sukkot!


Etrog, originally uploaded by Ayala Moriel.

Dear SmellyBlog Readers,
Wishing you a happy Sukkot and harvest season.
This year I have bought my own citron fruit for the first time and I'm very excited! I will be posting pics and tell you more about my citron odyssey, as I'm on a journey for the 2nd year now to create an etrog perfume. This year it has an even more special meaning than ever and I hope by the end of the holiday I will have enough essence to actually make it.
The fruit cannot be used until after Sukkot is over, so I must pray for patience first and foremost!
Hag Samecah,
Ayala

P.s. the above photo is from last year. Now I'm off to assemble my Etrog and Lulav et al and to dinner with my daughter and brother who's just arrived last week and is already cooking for us!

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