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SmellyBlog

Vetiver Racinettes - New Perfume


Ayala Moriel is proud to present a new, limited-edition perfume for summer 2008:
Vetiver Racinettes.

Vetiver is the root of a tropical grass native to India, Indonesia and Java. It is known for its calming and cooling effect on both mind and body, and is considered “The Scent of Tranqulity” in India.

Ruh Khus is wild vetiver from India distilled in the wilderness, in portable copper still. Its distinct earthy, copper-like aroma, married with the intense licorice sweetness of tarragon absolute creates an outstanding aroma never to be explored before in the realm of the vetiver perfume genre. Along with vetiver from four other countries, Vetiver Racinettes is at once earthy, sweet and cool like the aromatic roots and rootlets brewed to a bubbly rootbeer.

Vetiver Racinettes was born out of a long period of intensive study of this singular note, which really was part of a personal journey to better understanding of my own physical and emotion connection. At that time last year, I had a deep need for its therapeutic qualities and cooling effect and I have become aware of vetiver's many virtues and its particular connection to the well being of the people and the planet in present day. Vetiver is a purifying, sacred root with a woody aroma, and in many ways I feel that it takes on a similar role that was once reserved to sacred woods such as sandal and oud.

The result of my vetiver journey is a perfume that contains all of the elements that I've ever loved in the vetiver scents I've tried, as well as my own conclusions from my journey in the route of vetiver. It has the warmth of earth and firey spices and at the same time - the coolness of clay and vetiver curtains sprinkled with water; the medicinal dryness of herbs and grasses and the luxurious tenacity of woods; the sweetness of tarragon and earth with the bitterness of coffee and mud.

Vetiver Racinettes starts off warm and spicy, and will remain that way for a while when worn in a cool weather - accentuating the sweet tarragon, spice and coffee notes. However, in the heat of the summer it will quickly transform into a cooling elixir, bringing a quiet calm to one's physical and emotional existence, like drinking fresh water from a cool well, directly from the spout of a clay jar.

Top notes: Black Pepper, Fresh Ginger, Cardamom, Kaffir Lime Leaf
Heart notes: Haitian Vetiver , Nutmeg Asbolute, Coffee, Spikenard
Base notes: Ruh Khus, Indonesian Vetiver, Vetiver Bourbon, Attar Mitti, Tarragon Absolute, Cepes

Vetiver Racinettes is a limited edition fragrance that will be available throughout Summer 2008. We are currently sold out of the first batch, and the next batch will be ready on the official launch date, June 21st, is the first day of Summer. Advance orders are available through the website and will be shipped on a first-come first-serve basis, so hurry up - our batches are very small!

Vetiver Racinettes is available in 9ml parfum extrait flacon ($110), Perfumed Pendant ($150) 10ml perfume-oil roll-on bottle ($130) and 5ml perfume-oil roll-on bottle ($65).

News from the Nose: ArbitRary Candle, Vetiver Racinettes and Father's Day

Dear Fragrant Friends,

In this newsletter:

  • Father's Day Celebrations
  • New Arrival: ArbitRary Candle
  • Candle Burning Tips
  • Enjoying Scents in Summer
  • Limited Edition: Vetiver Racinettes

Father's Day Celebrations



Two years ago I was fortunate to celebrate Father's Day with my dad going to the Van Dussen Gardens and enjoying a day outdoors among the beautiful plants. This is where I captured this scene of a child sitting on a tree branch, just like in Oscar Wilde's "The Selfish Giant", waiting to be helped down by someone bigger and stronger.

I was talking to my brother today about scents that reminds him of our father. These turned out to be primarily turpentine and paint thinner. He never wore a fragrance and kept a beard so didn't even use as much as an aftershave by way of fragrance products. This is maybe a bit extreme, but most dads, it seems, would go scentless unless they receive gifts of fragrance. And so this is suppose to be the point where I should have a little spiel in my newsletter convincing you to buy a fragrance for your father. Well, I'll be doomed if that's what I'm suppose to do every year on Father's Day for the rest of my career. I trust that you know what your dad likes, and be it an electronic gadget, hardware or a tie, what will really make him happy is your thoughts of him and spending time together with his children.

So instead of advocating for more fragrance shopping (by all means, go for it if you must...) I just wanted to acknowledge that special day coming up on Sunday June 15th and wish you all a Happy Father's Day. It is a secular holiday that celebrates something that is essential and universally meaningful - parenthood, and thanking our parents for all that they did for us. Aside from that, I highly recommend you read my myth-crashing article titled What Makes a Fragrance Masculine?

New arrival: ArbitRary Candle



Ayala Moriel is proud to present the first perfumed candle in our collection: ArbitRary.

ArbitRary candle is based in food-grade soy wax with pure cotton wick. It has a stunning cold throw that is as refreshing and bright as the perfume itself. It burns with its lovely, refreshing

aroma, filling the room gently with its mélange of basil, lime, lemon
verbena, oakmoss and hay.

Each 8oz candle burns for 50-60 hours and retails for $45. They are now available for ordering and will be in stock next week

In all of our products - perfumes, jewelry, teas and now candles - we put quality, integrity and craftsmanship as a top priotiry. When sourcing production from outside of our atelier, we collaborate with independent artisans who are passionate about their art and value quality and integrity in their business just as much as we do. In doing so, we are committed to creating positive change in our world: we give you the best, pure product we can possibly create and also support like-minded artisans and their businesses. This is our way of creating small change in the way business is conducted around the world.
Our perfumed candles are made with attention to purity, quality and detail: each candle is created and hand-poured especially for us by hand by Nikki Sherritt, the talented and passionate artisan candle maker and the founder of Seattle-based, independent candle company Gabriel’s Aunt. The candle was custom-made especially for Ayala Moriel Parfums, based on the perfume formula of ArbitRary. Nikki and I have been working on adding all-natural perfumed candles to

my line since the fall, and we hope that ArbitRary will be received in the enthusiasm it deserves so that we can create more beautiful candles for you (the next candles are going to be gorgeous!).

Candle Burning Tips



To get the most out of your candle, follow these simple steps:

Safety tips:

- Never leave a burning candle unattended

- Place burning candle away from any flammable materials

- Place the candle away from reach of children and pets; keep matches and lighters away from children as well.

- To avoid large flame, always trip the wick before lighting your candle to the recommended length of 1/8”

- Burn the candle away from open windows

How to care for your candle:

- When burning your candle for the first time, burn it for 4 hours straight, or until there a melted wax pool forms on the entire surface of the candle. This will help avoiding the formation of a hole or a “tunnel” in the middle of the candle.

- To ensure an even burn, always trip the wick before burning, and ensure it is centered.

- Burn the candle away from open windows or drafts to avoid uneven burn and enlarged flame

Enjoying Scents in the Summer

In the heat and humidity of summer choosing the right scent to wear isn't easy. There are many factors that don't work in our favour at this time of the year in relation to fragrance:

Humidity
tends to make scents feel heavy and suffocating. Therefore, try to avoid scents that are already heavy by nature, such as concentrated floral perfumes (particularly the more narcotic notes can come off as overbearing in extreme heat and humidity). Humidity strangely carries the scents in the air and at times even amplifies them. They may not stay for long on your skin with all the sweating but while they do they could linger quite heavily in the air, carried by the moist molecules.
That is why I recommend only the lightest and preferably "dry" scents for those unbearable humid days. Notes such as woods and vetiver, as well as citrus and fragrances with only a light touch of spices and very little floral notes if at all. For example: Bon Zai with its dry vetiver and sandalwood; Lovender's captivating fresh and calming lavender, lemon, sandalwood and iris notes; and last but not least Sabotage - a clean, sophisticated and somewhat soapy concoction of vetiver, tobacco and lemon leaves with a hint of pepper.

Heat increases the evaporation rate of scents and so you may need re-apply scents more often during the summer. Traditionally, citrus and light cologne or eau fraiche type fragrances are worn in the summer. These are very light and not long lasting to begin with and the simple action of applying the scent is perceived as cooling, which adds to their appeal. Aside from using your favourite light summer fragrances you may also want to try using simple floral water to freshen up in the heat of the day. Neroli (orange flower water) and Rosewater are widely available in many Middle-Eastern, Greece and East Indian grocery stores and are fairly inexpensive. Decant some into a spray bottle or a mister and enjoy the cool water on your face, neck and arms. Some other floral waters or hydrosols can be found as well - including sandalwood and vetiver. Likewise, floral waters or pure spring water can be sprinkled on vetiver fans to produce a cooling waft of air.

When it's really hot, I particularly enjoy wearing ArbitRary, with its citrus-herbal notes of basil, lime and verbena; Fetish, bursting with grapefruit, mandarin and rhododendron; and Charisma, with its exotic green-tea, osmanthus and spearmint notes.

Limited Edition: Vetiver Racinettes



Last year, I have conducted an intensive Vetiver Series on SmellyBlog. Aside from articles about the odour profiles of vetiver from different regions, traditional and medicinal uses of vetiver, and reviews of vetiver-centered fragrances - I have shared my own experiences in creating a series of mods for my very own vetiver perfume. One thing lead to another, and after 4 different vetiver versions (Vetiver Blanc, Wilde Vetyver, Vetiver Noir and Vetiver Rouge) - I have finally arrived at a destination that I have never quite planned to find - my very own signature vetiver scent: Vetiver Racinettes.

Vetiver Racinettes was born out of two forces: my curiousity to study this intriguing and versatile note; and a deep need that I can only describe as therapeutic at that time, which lead me specifically to that essence. The result of this vetiver journey is a perfume that contains all of the elements that I've ever loved in the vetiver scents I've tried, as well as my own conclusions from my journey in the route of vetiver. It has the warmth of earth and firey spices and at the same time - the coolness of clay and vetiver curtains sprinkled with water; the medicinal dryness of herbs and grasses and the luxurious tenacity of woods; the sweetness of tarragon and earth with the bitterness of coffee and mud.

Top notes: Black Pepper, Fresh Ginger, Cardamom, Kaffir Lime Leaf
Heart notes: Haitian Vetiver , Nutmeg Asbolute, Coffee, Spikenard
Base notes: Ruh Khus, Indonesian Vetiver, Vetiver Bourbon, Attar Mitti, Tarragon Absolute, Cepes

I had difficult time deciding when to release Vetiver Racinettes; and after consulting with all of my "sniffing bunnies" I have arrived at the conclusion that the summer would be the best time of year to appreciate the calm coolness that it brings while also accentuating the extremist attitude this scent has. And so Vetiver Racinettes is now at your service, as a limited edition for summertime.

Happy Father's Day!

Warm regards,

Ayala

Ayala's Etsy Shop

You are invited to visit my brand-new Etsy shop!

What's the difference between my Etsy shop and my online boutique?
Bascially, there are some things that are in both, and some things unique to each online location...

For example, here are a few things you can find only on the Etsy shop:
1) Poison Rings and other fragrant collectibles - this is the place to find what's new in my Perfumed Jewelry collection (some will be featured on AyalaMoriel.com, but there is only room for one at a time there, where's my Etsy shop will have several listed simultaneously!)
2) Great discounts on clearance items, such as the Zodiac perfume oils, and more
3) Discontinued and limited edition perfumes that made it temporarily back in stock will be featured on the Etsy shop as well.
4) New colours for pendents will be also featured only on the Etsy shop. We currently have moon stone, opalite, carnelian and mother of pearl, aside from our signature opal stone ones.

Essentially, the Etsy shop will not have all the perfumes listed - just the most popular ones or the discontinued ones.

Check it now - I hope you'll find there what you are looking for!
And if not, I'm always here to hear from you about new things you'd like to be added or hunted down.

Pocket Size Cutie


Purse/Pocket Roll-On, originally uploaded by Ayala Moriel.

Newly added size for parfum oils - 5ml roll-on bottles, compactly sized to fit in every pocket or purse.

Whether if you are traveling to far away countries or just going about your usual business around town, you can now carry your favourite perfume with you for touch-ups and even just to sniff throughout the day and show off to your friends...

The luxurious parfum oil (30-40% concentration) is based in golden, unrefined jojoba oil. Jojoba oil is a liquid wax and never goes rancid like most other oils. Resembling the skin's natural sebum, it helps prolong the longevity of the scent on your skin; therefore, we particularly recommend this form if you have a dry skin or find that most scents don't last long enough on your skin.

The parfum oils are especially soft and warm, and very long lasting. Now offered at an introductory price of $65.

GiGi: Grand Gardenia Sans the Drama


Elegance, originally uploaded by _wintermute.

While evolution often follows challenge and crisis, few will admit that a sign that you have truly evolved is when your life, all of a sudden, has everything you dreamed of, sans the drama. Strangely enough, I find myself today, the scheduled launch date of my grand gardenia soliflore GiGi to be quite lacking any deeply emotional stories tales related to this dramatic floral note.

Where to begin? Perhaps the name choice. It is in reference to the musical of that name, starring the youthful, innocently tomboyish Leslie Caron. Somehow, the sentence about “making love in a gardenia scented garden” is the only thing from the film that got stuck in my mind forever and that’s where the name came from... While I can’t say there is anything un-romantic about it, in that context it seems so overtly dramatic to the point of ridicule. Which is precisely the direction I was heading for - lighthearted even if a bit mysterious (you can’t avoid that with gardenia!); rather than the Bluesy, Billie-Holiday-esque gardenia ornaments, a gardenia that is open to your own interpretation, with a mood that is easy to manipulate.



The focus here is on creating a rich, creamy gardenia from complex natural essences only. A true challenge indeed, when you cannot use Benzyl acetate; not to mention (E)-ocimene, linalool, asmine lactone, or gamma-decalactone (used to create gardenia headspace).

Instead, I have created an odour profile reminiscent of gardenia using the following notes:
Top notes:

Yellow Mandarin - chosen for it’s intense heady-floral aroma, reminiscent of creamy tuberose

Coriander essential oil and Cardamom CO2 - for their exotic spiciness, adding a hint of spice to the gardenia profile

Kewda Attar - for the sharpness, headiness, and hyacinth-like top notes that are somewhat resembling the head notes of gardenia

Rosewood - chosen for the abundance of linalol content, creating that smooth and soft, clean yet heady floral top notes.
For the heart notes I created a rich, creamy white-floral-indolic accord, using precious absolutes of:

Jasmine Sambac - the closest I’ve ever found to the scent of fresh gardenia, persistent, and somewhat green and fruity all at once

Jonquille - richly indolic, powdery, animalic and sweet, somewhat green as well

Tuberose - creamy, soft, suave and very close to gardenia absolute (which is a rare find that turns out only very rarely).

As for the base - the trick was to not overdo it as to not overpower the delicate floral heart, while extending the life of these fragile notes. I’ve chosen notes that complement the other ones, but are also rich and soft and subtle:

Myrrh - adding a hint of bittersweetness, which is very important in a gardenia.

Sandalwood from India - from the very last batch I was able to obtain; sandalwood trees in India are becoming extinct, and hence GiGi will probably not be around for too long... At least not in its exact current form - as other sandalwoods do smell different and are less creamy and deeply rich.

Ambrette CO2 - adding depth and a soft muskiness, sweet but not cloying, and adding an effect that is reminiscent of Monoi de Tahiti on a sun-warmed skin.

Vetiver from Sri-Lanka - contributing to the sun-warmed skin and beach notes in the dry out phase.

Vanilla CO2 and Absolute - for a round, soft sweetness.

GiGi is available for a limited time only (until my sandalwood runs out!!!), in the 1/4oz parfum extrait flacons, or parfum oil roll-on bottles, and of course the 1ml sample vials so you can try before you buy.

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