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FRAGments this Saturday, June 22nd at MorYork Gallery!

I'm honoured and please to announce that Ayala Moriel Parfums will be part of FRAGments - Underground, Artisan and Indie Perfume Event/Collective The 1st Event to be held on June 22, 2013 at MorYork Gallery, 4959 York Blvd, Los Angeles, CA. On June 22, 2013, FRAGments - Underground, Artisan and Indie Perfume Event/ Collective will bring together olfactory and perfume artists from across North America in a gallery setting to present a curated selection of their work. The event will be the first in a series to be held in a unique space and coincide with the first Saturday of the season. Each event will feature a moderated salon discussion followed by a reception and exhibition where perfumer/creators will be able to present their work in a collective pop- up shop designed and styled by FRAGments.

The name for the series is derived from FRAGRANCE MOVEMENT and picks up on the slang word for perfume, "FRAG". While the event represents a collective, implicit is the recognition that independent, artisan perfumers are fragments of a whole that move in different directions. FRAGments seeks to celebrate these differences.

“Artisan perfumery is a growing movement where individuals are exploring unique olfactory directions through a variety of fragrant media and palettes” says Maggie Mahboubian, founder and curator of FRAGments. “However, very few venues exist for these perfumers to present their handcrafted work. FRAGments will fill that gap”. She adds, “it will provide a small scale, intimate forum for artisan perfumers to interact directly with their audience”. Another unique aspect of this event is that it will define a community and spotlight the art of fragrance design through interpretive and experimental work.

The first FRAGments event will be held at MorYork Gallery in Los Angeles, the studio of eclectic sculptor, Clare Graham whose work visually embodies the spirit of this diverse group of perfumers, who create unique, multifaceted and experimental olfactory art. For more information about Clare Graham and this extraordinary venue please visit: www.claregraham.com.

The event will begin with a salon-style discussion session moderated by Saskia Wilson- Brown. Ms. Wilson-Brown is the director of the newly formed Institute for Art and

Olfaction in Los Angeles. The IAO supports the work of olfactory artists through grants, research opportunities, lectures, workshops and a materials library. For more information please visit www.artandolfaction.com.

Event Details:
Summer Solstice Saturday, June 22, 2013
11am-12pm, Moderated Discussion Session with perfumers 12pm-5pm Pop-up Shop

The following artists will present their work at the 1st FRAGments event on June 22:

JK DeLapp, The Rising Phoenix Perfumery
David Falsberg, Phoenicia Perfumes 
Amanda Feeley, Esscentual Alchemy
Lisa Fong, Artemisia Natural Perfume 
Heather Kauffman, Jolie Laide Perfume 
Maggie Mahboubian, Parfums Lalun
Christi Meshell, House of Matriarch
Mik, MIKMOI San Francisco 
Ayala Moriel, Ayala Moriel Parfums
Persephenie Lea, Persephenie
Sherri Sebastian, Sebastian Signs 
Nikki Sherritt, Rebel and Mercury Parfums 
Meredith Smith, Sweet Anthem Perfumes 
Dawn Spencer-Hurwitz, DSH Perfumes 
Laurie Stern, Velvet and Sweet Pea’s Purrfumery
Roxana Villa, Roxana Illunimated Perfume 
Shelley Waddington, En Voyage Perfume
Yosh Han, YOSH Olfactory Sense

Event Highlights and Notables:

*Persephenie will present an experimental olfaction project.
*En Voyage Perfume will be launching their new fragrance at the 1st FRAGments event. *House of Matriarch will spotlight their Blackbird fragrance which was just named a Top 10 fragrance for 2013 by Men's Journal magazine, the only Indie fragrance that made their Top 10 list.
*Esscentual Alchemy will present “Moon Valley” - Featured in Vogue UK May '13 issue in their Natural Beauty Selections.
*Ayala Moriel Parfums will bring Treazon, which was nominated for the Indie FiFi Awards 2013, and 4 more perfumes especially curated for this unique event.

About FRAGments:

FRAGments was founded by West Coast perfumer Maggie Mahboubian who launched her Parfums Lalun brand in September 2012. Maggie has the unique advantage of approaching FRAGments as an “insider” with knowledge about the details and tools needed to create a successful and vibrant event. Her background as a professional architect gives her the skills to coordinate a complex project and see it through to completion. The FRAGments series intends to uncover the potential of this rapidly evolving genre by highlighting artistic exploration and experimentation.

Follow/like FRAGments on Facebook and visit the website for more details. 

Come sniff, get the story behind each perfumer's art and, if you choose, purchase directly from us!
I won't be there in person, but my perfume-friend Faith Frenz will be representing me and will help you discover a collection of 5 perfumes I curated especially for Los Angeles! 


Tickets are $10 and can be purchased online in advance on the FRAGments website.

FRAGments List of Participating Perfumers-Artists

The list of participants at the upcoming FRAGments co-operative art show and perfume pop up shop is out!
Arabesque Aromas (Christen Schilling)
Artemisia Natural Perfume (Lisa Fong)
Ayala Moriel Parfums (Ayala Moriel)
Divine Life Perfumes (Ragna Rostad-Ruffner)
DSH Perfumes (Dawn Spencer Hurwitz)
EnVoyage Perfuems (Shelly Waddington)
Escentual Alchemy (Amanda Feeley)
MikMoi (Michael 'Mik' Coyle)
Parfums Lalun (Maggie Mahboubian)
Persephenie (Persephenie Lea)
Rebel & Mercury (Nikki Sherritt)
Rising Phoenix Perfume (JK DeLapp)
Roxana Illuminated Perfumes (Roxana Villa)
Sebastian Signs (Sherri Sebastian)
Velvet & Sweet Pea’s Purrfumery (Laurie Stern)




WHEN:
Saturday, June 22nd, 11am-5pm


WHERE:
Moryork Studio
4959 York Blvd
Los Angeles, CA
 

WHAT:
11am-Noon: Moderated Discussion With Perfumers
Noon-5pm: Reception and Collective Pop Up Shop Opens
Come sniff, get the story behind each perfumer's art and, if you choose, purchase directly from them.
Tickets are $10 and can be purchased online in advance on the FRAGments website.

Vetiver Salon at O5

The best part of Monday this week was spent at O5 tea bar, where we conducted a Vetiver Salon.
I brought all my vetiver oils and essences - 10 altogether, and from 7 different locales:
India (Vetiver essential oil, CO2, ruh khus, and co-distillation with mitti attar); and vetiver essential oils from South Africa, Surinam, Sri Lanka, Haiti, Bourbon and Indonesia.

Vetiver is used in many of my perfumes, but I brought 7 to create a diverse little collection that features vetiver in a prominent enough manner: Bon Zai, Hanami, Jasmine Pho, Megumi, New Orleans, Sabotage and Vetiver Racinettes and some of my OOAK vetiver perfumes: Vetiver Blanc, Wilde Vetyver, Vetiver Noir and Vetiver Rouge. And it goes without saying that there were some soap and candles involved...

And I also brought the dried roots, so that we can brew some warm vetiver infused tea. In the picture you can see the Anji Bai Cha - a Korean tea that is somewhere in between green and white. It brought out the nutty, sweet warmth of vetiver. We brewed it with another white tea - silver needles from China - to produce a more cool, clean, slightly grassy tasting liquor that would probably taste even better chilled in the summer. And our last experiment - vetiver roots with green pu-erh, which worked quite harmoniously, tasting fresh and not nearly as dirty-like and earthy as black pu-erh teas tend to be.

Hopefully this will be the beginning of semi-regular perfume and salons that I will be co-hosting at O5.

Angel is turning 20!

Angel is turning 20!
Angel, the iconic yet divisive fragrance from Thiery Mugler is turning 20, and The Bay in downtown Vancouver is throwing a party! This week, you can marvel at 5 haute-couture gowns by the Parisian contemporary fashion designer whose fantasies inspired this peculiar scent that have turned from an obscure cult fragrance into one of the top 10 best sellers world-wide.

Spent my lunch today at The Bay learning about the fascinating world of Theirry Mugler and his obsession with stars, the colour blue, tall angular blondes and cotton candy. There was sushi, popcorn, marshmallows, mimosas, a giant blue cupcake - and blue macarons!

But, the best part for me was smelling the three "facets"* of Angel:
1st being the "celestial facet" - which smelled like pristine, clear, cut citrine stone. To be more specific - it smelled of crisp green apple, calone, helional and a lot of bergamot.
2nd is the "delicious facet" with notes of blueberries, blackberries, coumarin, cotton candy and a slightly mikly fig (which kicks in only hours later on the scent strip).
3rd and last is the "sensual facet" -  voluptuous notes of patchouli paired with musk galore.

In the picture above you can see one of the Limited Edition Angel Parfum flacons - from 2002 (same campaign as the ad featured in my SmellyBlog review). They brought a limited number of them to Canada to celebrate the 20th anniversary of Angel today and I tried some on my wrists - the Parfum is so much nicer and softer than the EDP and dabbing is a much welcome practice for such a powerhouse fragrance. And I could detect the merest hint of vetiver in the mix...

It was a rather enjoyable lunch affair (except that I would need more food to handle a mimosa that early in the day!) and the presentation quite delayed, and much prolonged with multiple sampling of ALL the various body products scented with Angel. According to the sale reps there - all the lotions, harisprays, shimmering powders, shower gels and exfolianting creams are scented with no less than 30-40% (!!!) of perfume. They must be mistaken. This can't possibly be a legal and safe level for use in a body product... But regardless it explains why Angel is always so overwhelming - for those who embalm their entire life with them, it's more than required for scent alone. It becomes more of an environmental-fragrancing that could take care of an entire mall. And I am not exaggerating. You could smell it across a building when someone wears it with the "layering"** method.

I had to dash off to my next meeting before the presentation was completely wrapped up, and will have to come back to snatch photos of the rest of the bottles and dresses. My only regret is, that all along - the nose of Angel - Olivier Cresp - was not mentioned AT ALL. What a shame to pretend as if Thierry Mugler is the nose/perfumer. This is not incidental. The booklet that came along with the presentation sites the same. Supposedly Thierry Mugler is a dancer, choreographer, photographer, fashion designer AND perfumer. I would have not doubted his many talents otherwise; but adding the perfumer title makes everything else look less reliable, somehow...

With that being said, it did not take away from my appreciation of the artistry behind the gowns themselves - each crystal is hand-sewn and arranged in a specific pattern. Each gown is completely impractical and if I had to choose between strutting down the street naked or wrapped in one of these, I would most likely pick the first. They are so impractical to wear that it would have been simply dangerous unless you have invisi-cables lifting your weight away from the ground and ensuring you're not being weighed down by all those rocks! Some of Thierry Mugler's SS13 ready to wear collection (which is actually wearable) has already arrived at The Bay. 

Even the bottle of Angel is a thing of marvel. A new technology had to be invented to carry out Mugler's vision: a device for rotating the mold while it's being filled with the liquid glass to ensure even distribution of the glass to the very uneven and angular shape of the bottle. This was a breakthrough in glass-making technology thanks to Mugler's very particular vision and his evident obsession with the shape of stars and the colour blue...


Thierry Mugler's Angel gowns

*FYI: By "facets" what they really are saying (without knowing it) is that Angel is linear, and this is one of the main accords or themes that are woven into its linear being. And of course it works nicely with the faceted, angular bottle shapes...

** Layering application of scents refers to using the same scent in various stages of one's body care: showering with it, applying it as a moisturizer, and than also adding the scent. 

Our New Schedule is Up!

Check out the new schedule for all of our upcoming events, classes, etc.
You can visit our Calendar page for more details, but also a simple click on the "BOOK NOW" button on SmellyBlog's right side bar will lead you there!

It is divided into "Services" (i.e.: privately booked studio appointments, perfume & tea parties, and custom perfume consultations); and classes (including all of our workshops, natural perfumery courses, etc.).

Hope you will find the tool user-friendly and helpful!

Looking forward to seeing you in my next events, workshops and classes.
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