Dear Fragrant Friends,

Ayala Moriel wishes you wonderful summer holidays and bon voyage to those of you traveling.

We have whipped up some fantastic fragrant offering for you this summer, to help you cope with the heat, reduce the stress of juggling work & fun, kids & social life, outdoors & travel. With the little ones roaming free after a long school year and grown ups trying to catch up with the sun (or escaping from it, depending on which part of the world you dwell in), a little fragrant escape might be in place!

In this newsletter:

• Bon Voyage Purse Roll-On Trio
  
• More Summer Scents for Less
  
• Fragrant Friendships Promo
  
• Cooling-off Tips & Tricks
  
• Tea - New Packaging
• Gift with Purchase @ b-glowing.com
• Natural Perfumery Course: Registration Closes July 15th
  

Bon Voyage Purse Roll-On Trio

Each roll-on contains 5ml pure perfume essence in jojoba oil and is sold for $20 off the regular price – $175.

Pick any of your favourite fragrances to wear along or choose from these summery ideas:

Tropical Flowers: Gigi, Tamya & Coralle
Cool & Woody: Bon Zai, Vetiver Racinettes & Sabotage
Fresh & Juicy: Fetish, ArbitRary & Charisma

More Summer Scents for Less

Fragrant Friendships Promo

Our fragrant friendship circle is growing, and only because of you! To show our appreciation for our customers and friends who send more business our way, we’d like to officially announce our “Fragrant Friendship” program: for every friend you convert into a fragrance lover, we give you $25 credit for your next order with us. How to participate? Simply refer friends to fill out our fragrance questionnaire, and ask them to mention your name when contacting us. Once they place their first order (samples included), you will receive a gift certificate via email that you can redeem when placing your next order. The gift certificate is valid for 6 months from the date it was issued.

Cooling-off Tips & Tricks

Summer calls for light scents, there is nothing new about that. It seems that the most summery scents divide into the following categories:

Citrus

There is something about the rind of citrus fruit makes most people feel rejuvenated and refreshed. Citrus oils have been in use in many toiletries due to their anti-bacterial properties, and therefore are associated with cleanliness and purity. For many, a citrus cologne is all they can take in the summer. An even funner way to enjoy your citrus fragrances, especially if you live in the tropics or the desert is to refrigerate the cologne and enjoy a double-cool splash of citrus throughout the day.

Suggestions from our citrus fragrances: ArbitRary, Fetish, Arsenal

And this summer, you can also experience ArbitRary in your entire home as you burn our first perfumed soy wax candle. Made of pure soy wax candles with a cotton wick results in a clean

candle-burning experience. Our exquisite ArbitRary candles are essentially a perfumed burning wax, with their high content (20%) of essences - primatily jasmine asbolute, lime, basil, hay, moss and lemongrass. This is truly a "perfume in a candle" - a refrshing citrus-chypre classic fragrance, just like the original perfume. ArbitRary was burned last week at Noam Gagnon's Beyond Pilates Studio and have received rave reviews for its gentle throw and citrusy-herbaceous aroma!

Dry Woody

Recommended woody/vetiver fragrances for summer: Bon Zai, Sabotage, Vetiver Racinettes

Beachy

Beach-summer association requires no explanations. Suntan lotions, vanilla ice cream cones, coconut oil and the scent of sun warmed sun and skin are for most people the epitome of summer’s olfactory symbols. Any scent that would even vaguely remind us of these sensual and lazy experiences is welcome in summertime (or when sunshine is missed here on the northern West Coast!).

Suggested fragrances: Coralle, Gigi, Cabaret

Tropical Floral

Summer nights are filled with the intoxicating scents of white flowers. Night blooming jasmine, orchids and gardenia. Recommended white florals from Ayala Moriel’s collection: Yasmin, White Potion, Tamya, Zohar

Tea: New Packaging & Serving Ideas

For your convenience, our teas are now packaged in a compact 1oz tins and for a more affordable price at $15 per tin (previous price: $30/2oz tin). Although we can still prepare the larger tins on request, only the smaller ones will be available online for now.

These tins look adorable, especially when tied with our satin ribbon and can be
presented as a gift. All three teas are now available - they were made
fresh at the end of June.

Immortelle l'Amour is an unforgettable dessert tea with the real vanilla beans making it an especially luxurious elixir. Tirzah is both visually and aromatically stunning floral-green-tea blend with exotic osmanthus flowers, hops blossoms and wood-floral linden. Gaucho has incredible liver-toning properties while being surprisingly

delicious for such a herbaceous blend - I find it grounding and
uplifting at the same time with its unsual blend of yerbamate,
lemograss, damiana, clover and sencha tea. Tirzah and Gaucho are also
very refreshing when served in room temperature or even chilled. I have
been serving both chilled at Portobello West and they've been flying
off my table even faster than my chocolate truffles!

Gift With Purchase @ B-Glowing.com

b-glowing.com is now offering a gift with purchase for limited time only (until July 10th or while quantities last):

Purchase any Ayala Moriel Perfume and receive a COMPLIMENTARY Perfumed Tea.
"Perfumed Tea" is appreciated by tea connoisseurs because it is
flavored only with actual plants rather than artificial or natural
flavoring essences. It is perfect served either hot or cold as part of
your daily Tea ritual. 1 oz. Retail value: $15.00

Coupon Code: ayala

Foundation of Natural Perfumery Course Part 1 & 2: Registration Closes July 15th

Registration to the Foundation of Natural Perfumery Course - for beginners and continuing students - is closing July 15th.

The course is a thorough introduction to both theory, practice and aesthetics of fragrance creation using natural aromatics only. It is designed to pave your path to become a professional natural perfumer - although even if you don't have such career aspirations and are just doing this for fun, you will still enjoy every moment of it!

This thorough and versatile course is unique from other natural perfumery courses in providing:

A) the fundamental techniques for working with natural aromatics;

B) a variety of approaches for perfume construction (i.e.: architectural approach, exploratory approach, working form briefs, and more)

C) the tools to expand your olfactory literacy through studying and analyzing perfumes and individual fragrance notes and expanding your vocabulary of scent and your ability to verbally communicate the olfactory wold.

D) Personal guidance and feedback, and hands-on and step-by-step experience and exercises, for correspondence and non-correspondence students alike

For more information about curriculum click here.

To register for the correspondence course and order your copy of the course handbook click here.

Wishing you all an adventurous and scrumptious summer! And don’t forget to stop and smell the roses…

Fragrantly,

Ayala

Ayala Moriel Parfums

AyalaMoriel.com

My SmellyBlog: SmellyBlog.com

Tel.: (778) 863-0806

Address: #314-1230 Haro Street, Buzz #295,Vancouver, BC

Summer Hours: Mon-Fri 9:00am-4:00pm; Sundays & evenings by appointment only

Address: PO Box 93589 Nelson Park, Vancouver, BC, V6E 4L7

Dear Fragrant Friends,

In this newsletter:

• Father's Day Celebrations
  
• New Arrival: ArbitRary Candle
  
• Candle Burning Tips
  
• Enjoying Scents in Summer
  
• Limited Edition: Vetiver Racinettes

Father's Day Celebrations

Two years ago I was fortunate to celebrate Father's Day with my dad going to the Van Dussen Gardens and enjoying a day outdoors among the beautiful plants. This is where I captured this scene of a child sitting on a tree branch, just like in Oscar Wilde's "The Selfish Giant", waiting to be helped down by someone bigger and stronger.

I was talking to my brother today about scents that reminds him of our father. These turned out to be primarily turpentine and paint thinner. He never wore a fragrance and kept a beard so didn't even use as much as an aftershave by way of fragrance products. This is maybe a bit extreme, but most dads, it seems, would go scentless unless they receive gifts of fragrance. And so this is suppose to be the point where I should have a little spiel in my newsletter convincing you to buy a fragrance for your father. Well, I'll be doomed if that's what I'm suppose to do every year on Father's Day for the rest of my career. I trust that you know what your dad likes, and be it an electronic gadget, hardware or a tie, what will really make him happy is your thoughts of him and spending time together with his children.

So instead of advocating for more fragrance shopping (by all means, go for it if you must...) I just wanted to acknowledge that special day coming up on Sunday June 15th and wish you all a Happy Father's Day. It is a secular holiday that celebrates something that is essential and universally meaningful - parenthood, and thanking our parents for all that they did for us. Aside from that, I highly recommend you read my myth-crashing article titled What Makes a Fragrance Masculine?

New arrival: ArbitRary Candle

ArbitRary candle is based in food-grade soy wax with pure cotton wick. It has a stunning cold throw that is as refreshing and bright as the perfume itself. It burns with its lovely, refreshing

aroma, filling the room gently with its mélange of basil, lime, lemon
verbena, oakmoss and hay.

Each 8oz candle burns for 50-60 hours and retails for $45. They are now available for ordering and will be in stock next week

In all of our products - perfumes, jewelry, teas and now candles - we put quality, integrity and craftsmanship as a top priotiry. When sourcing production from outside of our atelier, we collaborate with independent artisans who are passionate about their art and value quality and integrity in their business just as much as we do. In doing so, we are committed to creating positive change in our world: we give you the best, pure product we can possibly create and also support like-minded artisans and their businesses. This is our way of creating small change in the way business is conducted around the world.
Our perfumed candles are made with attention to purity, quality and detail: each candle is created and hand-poured especially for us by hand by Nikki Sherritt, the talented and passionate artisan candle maker and the founder of Seattle-based, independent candle company Gabriel’s Aunt. The candle was custom-made especially for Ayala Moriel Parfums, based on the perfume formula of ArbitRary. Nikki and I have been working on adding all-natural perfumed candles to

my line since the fall, and we hope that ArbitRary will be received in the enthusiasm it deserves so that we can create more beautiful candles for you (the next candles are going to be gorgeous!).

Candle Burning Tips

To get the most out of your candle, follow these simple steps:

Safety tips:

- Never leave a burning candle unattended

- Place burning candle away from any flammable materials

- Place the candle away from reach of children and pets; keep matches and lighters away from children as well.

- To avoid large flame, always trip the wick before lighting your candle to the recommended length of 1/8”

- Burn the candle away from open windows

How to care for your candle:

- When burning your candle for the first time, burn it for 4 hours straight, or until there a melted wax pool forms on the entire surface of the candle. This will help avoiding the formation of a hole or a “tunnel” in the middle of the candle.

- To ensure an even burn, always trip the wick before burning, and ensure it is centered.

- Burn the candle away from open windows or drafts to avoid uneven burn and enlarged flame

Enjoying Scents in the Summer

That is why I recommend only the lightest and preferably "dry" scents for those unbearable humid days. Notes such as woods and vetiver, as well as citrus and fragrances with only a light touch of spices and very little floral notes if at all. For example: Bon Zai with its dry vetiver and sandalwood; Lovender's captivating fresh and calming lavender, lemon, sandalwood and iris notes; and last but not least Sabotage - a clean, sophisticated and somewhat soapy concoction of vetiver, tobacco and lemon leaves with a hint of pepper.

Heat increases the evaporation rate of scents and so you may need re-apply scents more often during the summer. Traditionally, citrus and light cologne or eau fraiche type fragrances are worn in the summer. These are very light and not long lasting to begin with and the simple action of applying the scent is perceived as cooling, which adds to their appeal. Aside from using your favourite light summer fragrances you may also want to try using simple floral water to freshen up in the heat of the day. Neroli (orange flower water) and Rosewater are widely available in many Middle-Eastern, Greece and East Indian grocery stores and are fairly inexpensive. Decant some into a spray bottle or a mister and enjoy the cool water on your face, neck and arms. Some other floral waters or hydrosols can be found as well - including sandalwood and vetiver. Likewise, floral waters or pure spring water can be sprinkled on vetiver fans to produce a cooling waft of air.

When it's really hot, I particularly enjoy wearing ArbitRary, with its citrus-herbal notes of basil, lime and verbena; Fetish, bursting with grapefruit, mandarin and rhododendron; and Charisma, with its exotic green-tea, osmanthus and spearmint notes.

Limited Edition: Vetiver Racinettes

Vetiver Racinettes was born out of two forces: my curiousity to study this intriguing and versatile note; and a deep need that I can only describe as therapeutic at that time, which lead me specifically to that essence. The result of this vetiver journey is a perfume that contains all of the elements that I've ever loved in the vetiver scents I've tried, as well as my own conclusions from my journey in the route of vetiver. It has the warmth of earth and firey spices and at the same time - the coolness of clay and vetiver curtains sprinkled with water; the medicinal dryness of herbs and grasses and the luxurious tenacity of woods; the sweetness of tarragon and earth with the bitterness of coffee and mud.

Top notes: Black Pepper, Fresh Ginger, Cardamom, Kaffir Lime Leaf
Heart notes: Haitian Vetiver , Nutmeg Asbolute, Coffee, Spikenard
Base notes: Ruh Khus, Indonesian Vetiver, Vetiver Bourbon, Attar Mitti, Tarragon Absolute, Cepes

I had difficult time deciding when to release Vetiver Racinettes; and after consulting with all of my "sniffing bunnies" I have arrived at the conclusion that the summer would be the best time of year to appreciate the calm coolness that it brings while also accentuating the extremist attitude this scent has. And so Vetiver Racinettes is now at your service, as a limited edition for summertime.

Happy Father's Day!

Warm regards,

Ayala

Dear Fragrant Friends,

In this newsletter:

• Gigi: Grand Gardenia sans the Drama


• Etsy Shop: Exciting New Venue


• Perfume Oils: New Sizes and new Fragrances!!!


• Mother's Day: Gift Ideas and Specials


• Foundation of Natural Perfumery Course: 4 Spaces Available


• Portobello West this Sunday

Gigi: Grand Gardenia sans the Drama

Gigi is the newest adition to the Ayala Moriel's Language of Flowers
soliflore collection. It is a gardenia soliflore that is lighthearted and at
the same time voluptuous. The rare smoothness of Mysore sandalwood lays the
foundation for a gardenia illusion - where sambac, jonquille, tuberose,
kewda and cardamom dance in unity to create the warm, creamy-spicy
sensuality of white petals.

Top notes: Kewda, Cardamom, Rosewod, Yellow Mandarin
Heart notes: Jasmine Sambac, Jonquille, Tuberose
Base notes: Mysore Sandalwood, Vanilla, Myrrh

To read more about the story behind Gigi visit SmellyBlog

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Etsy Shop: Exciting New Venue

Visit Ayala Moriel's Etsy shop, where you can find
stuff that can be found nowhere else: poison rings and vintage pillboxes
filled with cream perfumes, discounted perfumes, and of course discontinued
perfumes from our collection that are no longer available on our website.

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Perfume Oils - New Sizes and new Fragrances!!!

Due to the popular demand for alcohol-free and oil based perfumes, we are
now offering our entire line (except for 3 scents) in a jojoba oil base.
Resembling the skin's natural sebum, jojoba is an excellent solution if you
have a dry skin: it will help prolong the scent's life on the skin and
linger longer. This is also a more concentrated form of perfume, with 30%
parfum essence, making it rich, soft and luxurious.
Now available in two sizes - a frosted 10ml roll-on bottle, and a cute 5ml purse roll-on that can be sneaked into one's pocket when
traveling far or near, for only $65.

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Mother's Day Specials

Pamper your Mom on Mother's Day with an all-natural fragrant gift. Nothing
can beat a custom scent, especially designed for her. We particulary
encourage mothers and daugthers to come together to the studio for a shared
Olfactory Journey - an unforgettable experience of essences from around the
world, where the exotic meets the familiar in the most magical way. At the
end of a journey, your memories and passions will be bottled in an elegant
parfum flacon and a pendant.

In addition, e have a few specials* just for the occasion:

- Perfumed Teas are on special for $20 (instead of $30). These
organic and wild crafted teas are TO DIE FOR!

- Purse size perfume oils, for only $65

- Perfumed Pendants are on sale now for $125 (instead of $150)

- Gift Certificates for $100 or for any amount you'd like can be
emailed or printed as well. Email us with the amount and message you'd like
on the gift certificate and we'll send you a PayPal payment request.

- And of course, if you are looking for something different check out our Etsy shop for rare
collectibles such as poison rings and vintage pillboxes filled with our
delicious crème parfums.

* Offers expire May 30th.

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Foundation of Natural Perfumery Correspondance Course

Four spaces are still available for correspondance students in the Foundation
of Natural Perfumer course which begins this weekend.

While the first session of our in-studio course is kicking off this Sunday,
there is still room to join us if you live out of town (or out of the
country, for that matter!), as a correspondance student. You will be able to
get out just out of the course by becoming a correspondance student.

The course is tailored for those who are willing to deepen their udnerstanding of perfume and fragrance and get olfactorily creative - either professionally or for personal growth and pure pleasure.

The correspondance course is comprised of 5 one-on-one session conducted via phone, and are tailored for your individual level, needs and goals in yourperfumery journey. Assignments are sent by mail for evaluation on a monthly basis and will receive thourough feedback with suggestions for improvements and customized excercises to help you develop the skills needed for creating natural perfumes as well as define and refine your own style.

The course can be purchased here.

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Portobello West this Sunday

Don't miss Portobello West this Sunday, with just over 100 of the most talented, creative and innovative local artists and designers working independently here in Vancouver. Bring your friends and family to help you pick gifts for Mother's Day or that unique accessory you were missing from your wardrobe. The market takes place every last Sunday of the month at the Rocky Mountaineer Station, open 12-6pm. Parking is free, admission is cheap ($2 for adults, kids are free). For more info about how to get there click here.

And last but not least, don't forget to pass this email along to everyoneyou know who is interested in perfume, natural products and independent & sustainable businesses. Thank you! :)

Hope to see you soon!

Warm regards,

Ayala