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Wear at your own risk: Treazon is ready!

"A traitor needs two things: somebody to hate, and somebody to love." - John LeCarre

It is Treazon time at Ayala Moriel Parfums!
I'm pleased to announce that Treazon is out of the lab and ready for your enjoyment - at your own risk, of course!
So far, this scent is proving to be highly addictive and controversial...

The original launch date was scheduled for 12.12.12 - yet I've decided to release it a bit earlier, due to prodcution and schedule changes. Treazon is the first perfume with the new packaging that my graphic designer has been labouring over since the spring. Very excited to share it with the first who dare order a bottle of Treazon!

Tuberose stems unveil toxic wintergreen; narcotic blossoms stare at death across the street. Nightfall. Window screens.

Treazon is tuberose at its darkest and most dangerous moment – right after dark.
From than on, the seemingly innocent little white flower’s aroma is so intoxicating,
that young maidens were prohibited from walking through tuberose fields, from fear that
their decency will be betrayed, and their innocence defeated by lust.

Try this at your own risk: bring home a fresh-cut tuberose stem. Wait till after sunset and explore your the limits of olfactory seduction. Alternatively, you can dab a drop or two of Treazon on your pulse points, and watch your heart race to meet... danger! 

Top notes: Aniseed, Cinnamon, Wintergreen, Sweet Birch, Cassis
Heart notes: Tuberose Absolute, Orange Blossom, Orris Root
Base notes: Benzoin, Vanillla, Massoia Bark, African Stone Tincture

Rave Reviews for Treazon Perfume!

"The composition isn’t your usual floral fare – Treazon has an odd mix of infatuation with opulent Tuberose and a nonchalant glamour of something a bit retro". -
Visit Beauty Huile to read Nav's review of Treazon, my upcoming killer tuberose.

"Ayala Moriels's tuberose is a true femme fatale. She teases and tempts, all the while you know she's nothing but danger (...) what I love most here is the even more narcotic vanilla in the dry-down. It's infused with all the spice and nectar that run through the veins of Treazon, and has a distinct dark and almost animalic character that make the fragrance wonderfully sexy and addictive".
Visit The Non-Blonde to read Gaia's full review of Treazon.


"The opening blast of wintergreen will knock your socks off (...) Treazon, which is a natural perfume, softens into a silky, dusky, not-buttery tuberose accented with vanilla and spices. It has an almost wine-y undercurrent".

Visit Now Smell This to read the rest of Robin's review of Treazon - which is described for the 2nd time as "breathtakingly beautiful" (the first one to say it is Gaia aka The Non-Blonde) and "very wearable". I'm also particularly honoured that this review comes next to the wonderful Forest Walk by my friend & colleague Laurie Erickson, and the 7 Virtues Afghan Orange Blossom (which I'm yet to smell).
And last but not least - read Fragrantica's review of Treazon. 

If you've already tried Treazon, please add your reviews of Treazon or our other recent perfumes - Etrog, Zangvil, New Orleans and Orcas - to MakeUpAlley, Fragrantica or Basenotes and you will be entered to win a Treazon mini ($90 value), or your choice of scent (same or lesser value). Winners will be announced Saturday night (November 18th). Your name will be entered into the draw as many times as your reviews.
Plus: to further increase your chances of winning, leave a comment below telling us which perfume/s you reviewed and where; and tell us what you think of the name Treazon! Your name will be entered as many times as your reviews and comments :-)

Warm Carrot

carrot seed by Hey! Sam !!
carrot seed, a photo by Hey! Sam !! on Flickr.
Cognoscenti’s No. 19 took me by surprise. The line is decidedly abstract, and insists on using very little if any floral notes at all. Add to this the angular, unisex packaging and numerals in lieu of titles and you’ll find what is usually the recipe for being ignored by my nose. Except that this line is different, and the stubborn shortage of frivolity reveals a true artistry and a mischievous, playful style.

Dannielle Sergent, the lady behind the scents, is an architect by training and profession, and studied under Yosh Han. Cognoscenti debuted in July at the 1st Artisan Fragrance Salon in San Francisco - a unique event, first of its kind that although small and quite underground, will be unforgettable as the launching pads of several indie niche brands on the West Coast and where artists who otherwise work rather reclusively in front of an intimidating organ came together as a community to voice their similarities and differences let their voices be heard as one.

But I digress. I wanted to tell you about Dannielle’s work, which I found astounding. Do not let the architectural, cut-glass look of the line fool you to think that these scents will be cold, emotionless or un-sexy. What is behind these crystal walls is a jus so mercurial and expressive that by the time you found your words to describe its scent - its very essence has already changed and become another.

No. 19 is accompanied by a tagline that reads “warm carrot” – which I can relate to much more easily than a random number (and do not expect it to resemble Chanel’s perfume bearing the same number either). If anything, on first impression it will remind you of another Chanel’s classic which I love even more: Bois des Iles. Cognoscenti’s composition, however, revolves entirely around a much misunderstood, underused and under-praised note of carrot seed essential oil. Although, mind you, it is known for its wonders in skin care, containing carotene and vitamin A – both helpful for anti-aging and anti-oxidants. When I first smelled carrot seed I thought very little of it as a perfumery ingredient. And I kinda left it there, neglected in its little corner on my palette.

Wild carrot seed (Daucus carota) shines in No. 19 and brings forth qualities that I have never thought belonged to carrot: mysterious, sexy, soft. It is warm, woody, musky and a little powdery and skin like.

In the beginning you will smell also hints of ylang ylang’s creaminess, lavender’s softness and the rich almost cloying woody sweetness of sandalwood (and as mentioned earlier - together reminding me of Bois des Iles). Other notes – vanilla, musk, amber, clary sage - weave in and out yet the carrot remains true with its beige elegance and creamy soft attitude of caroty intrigue, until the final dry down: vetiver and lavender, smelling curiously musky in the best of ways.

The energetic yet gentle dance of the notes reinforces the strange characteristics of Cognoscenit: the weaving in and out of notes, the return of the same forgotten notes moments later, and an over all dance that might seem chaotic at first but quickly reveals a pattern and a rhythm, perhaps even a hidden reason. The unexpected has happened – a new perfume structure was invented. Dynamic movement spiraling out of an invisible centre. It reflects the beauty of change and speaks of the intrigue of randomness. Abandon the well-traveled path and you will discover an abundance of wisdom and beauty.

Notes: Carrot seed, ylang ylang, lavender, vetiver, labdanum, amber, benzoin, vanilla

Breathtakingly Beautiful & Very Wearble

"The opening blast of wintergreen will knock your socks off (...) Treazon, which is a natural perfume, softens into a silky, dusky, not-buttery tuberose accented with vanilla and spices. It has an almost wine-y undercurrent".

Visit Now Smell This to read the rest of Robin's review of Treazon - which is described for the 2nd time as "breathtakingly beautiful" (the first one to say it is Gaia aka The Non-Blonde) and "very wearable". I'm also particularly honoured that this review comes next to the wonderful Forest Walk by my friend & colleague Laurie Erickson, and the 7 Virtues Afghan Orange Blossom (which I'm yet to smell).

Drunken Tuberose

"The composition isn’t your usual floral fare – Treazon has an odd mix of infatuation with opulent Tuberose and a nonchalant glamour of something a bit retro".

Visit Beauty Huile to read Nav's review of Treazon, my upcoming killer tuberose. FYI: You can already orders samples online. Everything is already in stock for those of you who pre-ordered - and once we approach the launch date we will also have parfum oil in travel size roll-on (5ml).

Los Angeles Artisan Fragrance Salon

The 1st LA Artisan Fragrance Salon is just a couple of days away - and Ayala Moriel Parfums is thrilled to take part in it! Visit me at booth no. 16 to experience our newest creations: Etrog Oy de Cologne (just in times for Sukkot!), our new Vetiver Racinettes soap bar, and a pre-sniff of Treazon - aka my killer tuberose!

Participating perfumers: Velvet & Sweet Pea's Purrfumery, SmellBent , COGNOSCENTI, Roxana Illuminated Perfume, Artemisia Natural Perfume , Parfums Lalun, 40notes Perfume, Sarah Horowitz Parfums, Sebastian Signs Fragrances, Olympic Orchids Artisan Perfumes, House of Matriarch, Luckyscent, Opus Oils, A Perfume Organic, PK Perfumes, JoAnne Bassett, Ayala Moriel Parfums, Sanae Intoxicants, Imaginary Authors.

Where:
Civic Center Auditorium
1855 Main Street
Santa Monica
California 90401

When:
Sunday, September 23rd, 11am-5pm

Get your tickets here

18ain Street, Santa Monica California 90401

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