Bakers of the world must be feeling threatened by the recent low-carbohydrate and gluten-free diet fads. The Federation of Bakers (you didn't know such an organization exist? Neither did I...) has launched a limited edition fragrance bearing the bitten-off label Eau de Toast during London Fashion week, piling yet another challenge for the hard-working models on the runways, being adorned with clouds of this buttery odour.

Wishing a successful Fashion Week to all of London's model, and an easy fasting during Yom Kipur this weekend!