Aside from the odd and gimmicky fragrance reference of Eau de Toast, today's must-read article has nothing at all to do with perfume. I strongly urge you to read this inspiring story in the Pacific Standard, written so well by John Gravois. On the surface it seems to be about tracking down the source of a trend (artisanal toasts - have they arrived to your neighbourhood yet?!). But truthfully, it is a story about one woman's unique way to struggle with a major challenge life has thrown at her, and a big reminder on how important it is to stay connected to other breathing, living human beings. And of course, it resonated with me not only because I'm also a woman entrepreneur; but also find there is an immense healing power in swimming in the uber-cold Pacific ocean.
Read it!