Blunda Los Angeles, originally uploaded by Ayala Moriel.

View of the Boutique @ Blunda, originally uploaded by Ayala Moriel.

Blunda means to close one's eyes in Swedish. This family owned studio boutuqie is beautiful, intimate, comfortable, cozy and home-like and at the same time feels like a temple or a shrine. A place of refuge from the hectic pace of modern life where one can relax, enjoy fragrance in an unhurried, unrushed manner while getting to know the founder - perfumer and teacher Persephenie Snyder. Incense, natural perfumes, botanical essences and aromatic herbs, roots and resins from around the wolrd are encompassed in one small and sweet space on Edinburgh & 3rd Street in Los Angeles.

Below are more photos to give you a sense of what the space is like.

Natural Perfumes @ Blunda, originally uploaded by Ayala Moriel.

Closer look at the Ayala Moriel perfume collection offered at Blunda: Tamya, Espionage, Palas Atena and Finjan. This weeked we'll offer a few more: Bon Zai, Charisma, White Potion and Zohar. And of course - the star of the show: Hanami.

Natural Perfume Lounge @ Blunda, originally uploaded by Ayala Moriel.

The spinning tray with natural perfume lines. In the middle of the table are JoAnne Bassett's perfumes, which are very French and classy - and all natural. My favourites include Napoleon (incensey and rich with frankincense and myrrh; lovers of George Sand will love it) and Madame Pompadour (from the Royal Collection); and Camille and Chantelle (from the French Collection).

Natural Perfume Lounge @ Blunda, originally uploaded by Ayala Moriel.

Laurie Stern's perfumes are luxurious and complex. Her concoctions include a line of candles and body care products. The whipped body butters in Tuberose & Gardenia and Kashmir Rose are to die for. I'll be leaving with these in my suitcase, for sure.

Making Truffles, originally uploaded by Ayala Moriel.

Persephenie chopping up the good stuff for chocolate truffles (Valrhona's 71% cocoa). These form the base for my deadly Guilt chocolate truffles to be served to the guests tomorrow.

The white chocolate is for White Potion truffles with a hint of magnolia added, to make them suit the scent profile of Hanami (which includes tuberose, magnolia and tonka bean to name a few notes).

We'll also serve Sakura Mochi - Japanese rice pastries filled with Azuki bean paste and wrapped in pickled cherry leaf - a seasonal specialty of the Hanami festival, and minted cucumber tea sandwiches to go with the Charisma afternoon tea!

At 2:30pm I will be speaking about the inspiration of Hanami and demonstrate how the perfume was constructed with the various woody and floral notes and the sakura accord.

Ayala Moriel is pleased to announce the launch of Charisma tea - the 5th creation in our series of authentic perfumed teas made for us exclusively by Inner Alchemy Tea Co.

Of course, Charisma originates in the perfume of that name – a concoction of green tea, jasmine sambac, osmanthus, kewda and spearmint that creates a very distinct scent. But it also has another significance for me personally which I would like to reveal here.

Back home in my little organic village in Israel, we hardly ever drank proper “tea” from tea leaves – but only tisanes brewed from fresh herbs from the gardens or wild ones from the hills and meadows surrounding our homes. My favourites since childhood were lemon verbena, lemongrass and spearmint. The brewed fresh leaves are magically refreshing and calming. A true pleasure to the palette as well as the nose.

Inspired by my friend and colleague Dawna and the exceptional teas she has created for me, I set on experimenting with my own stash of herbs and tea to create a matching tea to my original refreshing and Charisma perfume.

Those of you who visited the studio in the past year are probably familiar with my “secret house blend”. I took my all-time favourite freshly dried herbs from my mother’s organic garden in Israel – lemon verbena, spearmint and lemongrass – and added an equal amount of authentic perfumed jasmine green tea, and a touch of dried osmanthus blossoms.

Wanting to share this beautiful blend with friends and clients around the world, I asked for Dawna’s help to refine the ratios and create a small batch of this beautiful tea. In her skilled and sensitive hands and with her expertise in the flavour and aroma profiles of teas and herbs, Dawna has transformed this beautiful tea into something out of this world. The jasmine tea was replaced with a rare pomelo blossom perfumed tea*, which seems to have captured the essence of Charisma more fully – including it’s rounded floralcy and pungent aroma from the kewda and spearmint. When I first tasted Charisma tea I felt like I was sipping an orchard in full bloom. It left my mouth with a tingling sensation and with butterflies in my tummy.

- Traditional ‘Pomelo Flower’ Tea, premium grade (Fujian region, China)

- Lemon Verbena Leaf, organically grown (Turkey)

- Spearmint Leaf, organically grown (USA)

- Osmanthus Blossoms, premium grade (China)

Brewing Instructions:

Bring freshly drawn water to a boil. Infuse 1 tsp. per 5 oz. cup of tea desired for 1 ½ to 2 minutes.

Allow to cool slightly to appreciate full taste profile. May be re-steeped up to 4 times.

* The reason why pomelo blossom tea is so rare is because pomelo trees don’t have that many blossoms to begin with. The pomelo fruit being so large, the tree can only burden itself with few fruits; and the blossoms are few to begin with.