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Orchid, Pudding, Perfume: The Sahleb Story


Sahleb Orchid, originally uploaded by Ayala Moriel.

Sahleb perfume was born from three simple elements: Beurre d’Iris, butter essence the obscure and comforting pudding-beverage. It was meant to be a simple comfort scent, with no particular baggage or deep history. The name of the beverage suggests its origin: Sahleb is in Arabic word for orchid (Sachlav in Hebrew). And indeed, Sahleb is made of the ground starchy bulb of a Mediterranean species of orchids: Early Red Orchid (Orchis mascula).

Several orris butters have passed by my nose in my last 8 years of perfumery. But no orris root really fascinated and excited me as much as a particular batch I received from Eden Botanical: Beurre d’Iris (aka orris butter -which really is the essential oil, but with a consistency of crumbly butter or powdery wax). It come stright from Florence, Italy, where the Iris pallida grows, and is the most creamy, smooth and sweet orris I’ve ever encountered. Warm rather than the cool and vague, distant powderiness that most orris butter present.

Orris butter is one of the most precious perfumery materials, currently set at nearly $7,000 per pound. There is much labour involved in the process: the roots need to be washed and peeled by hand and than mature for several years in dark cellars. They are than pulverized before being distilled into an essential oil. Lastly, the yield is relatively low which makes it prohibitive; yet at the same time, the presence of irone, a violet-like molecule similar in its aroma to ionone, makes it invaluable in perfumery. The particular orris butter in question had 15% irone, which is almost the highest irone content one can hope for (sometimes, 20% irone is available).

The butter CO2 is a molecular distillation of this beloved dairy product. If you ever fry your eggs with a bit of butter, or make homebaked crumbly butter cookies or pie crusts - this is the scent of butter CO2. When I first smelled it I was simultaneously repulsed and intrigued by how realistic and potent it was. It simply hits your nose with this burnt-butter sensation, suffocating and comforting at once. Just like a late, fat Sunday brunch.



Sahleb Merchant, originally uploaded by Ayala Moriel.

My constant inspiration comes from home, where I grew up in the Middle East, surrounded by an abundance of flavours and fragrances native to my country. Living in Vancouver most of the year, I miss all of the plants and smells and little edible pleasures of daily life. Especially on days when I go to my neighborhood Middle Eastern deli and there is no sahleb on the shelf (or worse: no tahini! But that’s because my brother probably ate all of the tahini supply in the city in his 12 months stay in Vancouver). On days like this a perfume can help bridge over the physical distance and give the illusion of closeness, and the comfortable certainty of nostalgia.

For those of you who haven’t been fortunate enough to try sahleb (yet), you must know that it is the most comforting beverage you can imagine, and at the same time exotic and intriguing. It is made of ground starchy orchid root powder, cooked with milk and a bit of sugar and rosewater (sometimes ground mastic resin is added too). It is served warm and topped with crushed pistachios, coconut and spice (most typically cardamom and cinnamon). In Café Clil in my home village, it is served with a split banana and some peanuts on the side as well, which is original, different yet appropriate.


Sahleb Ingredients, originally uploaded by Ayala Moriel.

Somehow, it all came together in my mind and I was determined to make a perfume inspired by Sahleb. Sahleb required subtleness and richness and had to be very milky and starchy. So it was only natural that I would use the obviously milky butter essence, and the haunting orris butter with 15% irone. And that how Sahleb was born. Ambrette seed was crucial for the composition’s fatty quality and also to make it more perfumey and skin-like. There is only very little rose in the perfume, as well as a bit of mastic resin tincture which I had to prepare myself. The spices and top notes used also have some starchy quality to them – coriander and rosewood.

Unfortunately, when I was ready to launch Sahleb this season, I learned that my supplier have run out of the orris and were not able to anticipate when this quality iris will be back in stock. I have a feeling that the wave of iris scents that washed us throughout last year (i.e.: Iris Ganache, Infusion d’Iris…) have used up a large portion of the world’s supplies and I am now in a bit of a panic regarding finding quality orris butter for my perfumes.

Therefore, I have decided to launch Sahleb as an exclusive limited edition, which means with a price point ($160) that truly reflects it’s cost, and in very limited run of only 11 bottles (2 of which were already taken). Also, there are no samples offered for Sahleb perfume - aside from samples that I have given out before I knew of this little “orris crisis”, and 5 more that are in stock there will be no samples available.


Sahleb, originally uploaded by Ayala Moriel.

GiGi: Grand Gardenia Sans the Drama


Elegance, originally uploaded by _wintermute.

While evolution often follows challenge and crisis, few will admit that a sign that you have truly evolved is when your life, all of a sudden, has everything you dreamed of, sans the drama. Strangely enough, I find myself today, the scheduled launch date of my grand gardenia soliflore GiGi to be quite lacking any deeply emotional stories tales related to this dramatic floral note.

Where to begin? Perhaps the name choice. It is in reference to the musical of that name, starring the youthful, innocently tomboyish Leslie Caron. Somehow, the sentence about “making love in a gardenia scented garden” is the only thing from the film that got stuck in my mind forever and that’s where the name came from... While I can’t say there is anything un-romantic about it, in that context it seems so overtly dramatic to the point of ridicule. Which is precisely the direction I was heading for - lighthearted even if a bit mysterious (you can’t avoid that with gardenia!); rather than the Bluesy, Billie-Holiday-esque gardenia ornaments, a gardenia that is open to your own interpretation, with a mood that is easy to manipulate.



The focus here is on creating a rich, creamy gardenia from complex natural essences only. A true challenge indeed, when you cannot use Benzyl acetate; not to mention (E)-ocimene, linalool, asmine lactone, or gamma-decalactone (used to create gardenia headspace).

Instead, I have created an odour profile reminiscent of gardenia using the following notes:
Top notes:

Yellow Mandarin - chosen for it’s intense heady-floral aroma, reminiscent of creamy tuberose

Coriander essential oil and Cardamom CO2 - for their exotic spiciness, adding a hint of spice to the gardenia profile

Kewda Attar - for the sharpness, headiness, and hyacinth-like top notes that are somewhat resembling the head notes of gardenia

Rosewood - chosen for the abundance of linalol content, creating that smooth and soft, clean yet heady floral top notes.
For the heart notes I created a rich, creamy white-floral-indolic accord, using precious absolutes of:

Jasmine Sambac - the closest I’ve ever found to the scent of fresh gardenia, persistent, and somewhat green and fruity all at once

Jonquille - richly indolic, powdery, animalic and sweet, somewhat green as well

Tuberose - creamy, soft, suave and very close to gardenia absolute (which is a rare find that turns out only very rarely).

As for the base - the trick was to not overdo it as to not overpower the delicate floral heart, while extending the life of these fragile notes. I’ve chosen notes that complement the other ones, but are also rich and soft and subtle:

Myrrh - adding a hint of bittersweetness, which is very important in a gardenia.

Sandalwood from India - from the very last batch I was able to obtain; sandalwood trees in India are becoming extinct, and hence GiGi will probably not be around for too long... At least not in its exact current form - as other sandalwoods do smell different and are less creamy and deeply rich.

Ambrette CO2 - adding depth and a soft muskiness, sweet but not cloying, and adding an effect that is reminiscent of Monoi de Tahiti on a sun-warmed skin.

Vetiver from Sri-Lanka - contributing to the sun-warmed skin and beach notes in the dry out phase.

Vanilla CO2 and Absolute - for a round, soft sweetness.

GiGi is available for a limited time only (until my sandalwood runs out!!!), in the 1/4oz parfum extrait flacons, or parfum oil roll-on bottles, and of course the 1ml sample vials so you can try before you buy.

Gaucho - The End of a Journey


Cansando o cavalo, originally uploaded by Eduardo Amorim.

Crisp. Bright. Sweet. Melancholic. Herbaceous. Where Spring meets Autumn and Autumn meets something else... I knew it but I only had to make the grass grow in the right direction now.

The end of my search for those final drops that will make or break my Gaucho schemes was certainly the most challenging part. Too much was at stake now so my adventurous side was a bit timid (a disadvantage?); On the other hand, I was so close I knew what I need is just the minute amount of the right essences, and it would be perfect. Jasmine auriculatum in minuscule amount seemed to be adding the right effect - rounding off like this indespensable floral note yet without smelling like a flower. I wanted more bitterness though. Would wormwood be too much? I think not... Let's just try it and if it doesn't we'll have to start all over again... Yes, just this tiny bit was perfect. Getting very close now... But something IS missing. Something to add to the quirky, unusual side of things. All of a sudden I realize: booze. Yes, booze to let my Gaucho a little loose... The formidable green cognac absolute. In this context not so much as a booze breath, but rather adding a juicy, green-grape quality, chiming like a crystal bell with the galbanum top notes. Perhaps even metallic. All of a sudden it's the brass band in a Steely Dan intro, streaming vocals filtered through studio acoustic effects and all blending together into oneness.

Crisp. Bright. Sweet. Melancholic. Herbaceous. Where Spring meets Autumn and Autumn meets something else... This is where my Gaucho was heading, with herds of cows and spreading wilderness ahead of its horse. It was time to set my Gaucho free, let him loose to meet the world outside of my mind's internal trails and grasslands.

Well, the big day has finally arrived March 21st 2008: it's time for Gaucho to go to his journey on his own. This time to meet new people around the world. For a limited time only, it will be packaged in a different shape of bottle than the rest of my collection - a crystal-clear rectangular bottle rather than the frosted teardrop one. After all, this is my first big release that is decidedly masculine (even though the first two customers who bought it were ladies).

Gaucho's Journey - Part 6: Evolución


evolución, originally uploaded by faw.

Further refinement was evidently needed, even though I really liked the way the bergamot was working out in this composition. Thinking about it, there was no other time I enjoyed bergamot that much in a composition, nor did it remind me so clearly of Earl Gray tea before in a scent. Must be the yerbamate base, even though it is not quite a tea leaf.

Concluding that the henna, although interesting and peculiar, does not quite do justice to the other elements and promotes murky qualities, I set for a new mod, now eliminating the henna (or helycrisum for that matter) and arrived at a place that felt, all of a sudden, like a new starting point. I was as they say it – back to square one. I was also a lot clearer on what I wanted to achieve and was very weary of wasting more material… Everything from now on was added scientifically, keeping very careful log of each addition, and making sure I also keep the “pure” original “blank slate” version on hand at all times. It was my new blueprint.

I have to admit, the next few batches, from batch no.6 and on to no. 10 are so similar, that I won’t bore you with the details too much. Suffice to say that each one evolved slowly from the previous one, and to make it simple I’ll just draw a basic set of notes and show you how it grew into what is going to be the perfume of tomorrow (literally, as Gaucho will be launched tomorrow!).

At this point, I have created, in fact, two blueprints – one with and one without angelica.
Mod. 6 had the following notes:
Base: mate, hay, Africa stone tincture, liatrix tincture, angelica absolute
Heart notes: guiacwood, honey, broom, lavender Seville
Top notes: Bergamot, French Neroli

Mod. 7 is the same, less the angelica and plus a new element: a relatively high dosage of galbanum of a very sparkling, green and fresh quality, as well as the sweetly herbaceous rosemary absolute
Base: mate, hay, Africa stone tincture, liatrix tincture, angelica absolute
Heart notes: guiacwood, honey, broom, lavender Seville, rosemary absolute
Top notes: Bergamot, French Neroli, Galbanum

From there we move on to Mod. 8, which is identical to mod. 6 only with the addition of galbanum.

While mod. 9 introduced the idea of a floral note – the quirky jasmine auriculatum absolute - it was still very much lacking the depth and finesse I was searching for. Jasmine auriculatum is a grassy-green jasmine (which also happens to be the only jasmine I dislike when smelled straight up…); Mod. 9 still maintained the presence of rosemary, but with no angelica in sight.

At this point I felt I was walking on a very tight rope above a busy street… Every little thing could distract me from my task: to focus and achieve that exact green perfection I have been so challenged by for so long. I felt that I was almost there, but not quite there yet. Something was missing – something to add true character, to push it forward even just a little more and at the sime time round it off and make it come together for real. My only rival here was myself, with my whimsical impulses to skip to the end...

Gaucho’s Journey Part 5: Scouting the Grasslands


Rumbeando ao pago, originally uploaded by Eduardo Amorim.

It wasn’t until the beginning of 2007 that I had the materials I needed to realize my Gaucho theme. By now, my olfactory concept has morphed into something greener and stranger. That’s what I wanted it to be: green and strange. I have to admit, I was already greatly convinced that Gaucho is going to be a fougere at this point. A fougere along the lines of Villoresi’s Yerbamate – something very green and at the same time also very sweet.

Here are the formulas for the two initial trials:

January 30th, 2007
Gaucho Mod. 02
10 Mate absolute
1 Hay absolute
2 African Stone Tincture
1 Patchouli Absolute
4 Guiacwood
2 Seville Lavender Absolute
2 Rosemary Absolute
2 Henna Flower Absolute

January 31st, 2007
Gaucho Mod. 03
8 Mate
2 Hay Absolute
2 African Stone Tincture
1 Helycrisum
4 Guiacwood
2 Seville Lavender
2 Broom Absolute
4 Galbanum

The result? Exaggeration of everything green and coumarin I could fear. Murky and herbaceous in an almost medicinal way. Reminiscent of dry fava beans (one of my very few least favourite smells…). I let them sit for a long time, and don’t come back till June. At which point I add a few redeeming elements to the idea presented in Mod. 03 (the one with the Henna absolute): tincture of liatrix (a new element that I have prepared myself by steeping the dry leaves in pure grain alcohol); angelica root oil and angelica root absolute from China (which has a smoky, carroty aroma), rosemary absolute, broom absolute – and finally, the final touch: an abundance of bergamot and a minute amount of French neroli. The result is very sparkling at the top yet deeply rooted into the ground. It’s almost balanced, but I’m here for more.


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