Ume Blossoms, originally uploaded by Ayala Moriel.

The tragic course of evens in Japan urges me to do something to help out. And I've decided to donate the entire profit of my Hanami perfume (deducing only costs of materials and bottles) to tsunami relief and helping the community in this time of crisis - and more so, re-building afterward.

The reason I chose Hanami perfume specifically, is because it symbolizes for me spring and re-birth, and I pray for Japan to emerge out of this crisis stronger and more beautiful, and have faith that things will fall into place. These tree flowers are pretty and short lived, yet have a very strong statement about life and putting it forward as a sacrifice. Having faith to put forth all ones' strength at the dead of winter in faith that the sun will shine bright again.

The reason why I usually prefer to contribute to the aftermath of such events (as I did in New Orleans as well), is two-fold: First of all, practically - it takes a bit of time to raise money from sales and so it's more realistic for me to contribute to the aftermath of such a disaster, rather than to the immediate rescue efforts. Secondly, while the events are fresh in everyone's mind, there is a lot of interest, which quickly fades away when the next disaster strikes, or whatever newsworthy piece of information that gets us so easily distracted. And the hard work that is required to bring communities back to their feet and support those who suffered from a disaster is a long term project that will need attention and support well beyond the point when it's in the limelight.

I'm still researching Japanese-based organizations that will benefit the most from this fundraising, and will post about the organization(s) once I found the right one(s). For now, I urge you to please help me to help Japan by purchasing Hanami perfume. During the month of March, all Hanami profits will be donated to the chosen organization. In addition, 10% of any of my other Japanese inspired perfumes will benefit this cause (these are: Kinmokusei, Bon Zai, Megumi and Hinoki).

If you know of a community organization that is based in Japan and is directly affected by this disaster or is active in the tsunami relief efforts, please contact me via email.

UPDATE: I will be donating all money from this drive to the Japanese Red Cross. But still will be looking at community organizations for the re-building stages.