THE LANGUAGE OF FLOWERS
Complete Guide to the Essentials of Natural Building Blocks (Allspice through YlangYlang)
Pre-order it now and support the completion of this unique project!
The second book by Ayala Moriel is a book which is in the works since 2005, and was planned to be published at the end of year 2020. While many hurdles were thrown at us during that year, the project is still in progress, and will be published as soon as this important work is finished, and in the best possible way - to create a book that is relevant, unique and accurate. The author is grateful for those who continue to believe in the project and that have and will support its completion. This book is created for you.
This comprehensive dictionary of raw materials of natural perfumery is meant to serve as a continuation of Ayala Moriel's first book, "Foundation of Natural Perfumery" (2014). Perfumers and students alike will benefit from condensed resource covering over 200 different plant species (and some mineral and animal materials) - and the raw materials for perfumery and incense which are derived from them - which amount to close to 400 different botanical extracts and preparations, presenting different colours and shades for the natural perfumer's palette. Each plant will receive a unique treatment showcasing its organoleptic properties, in Ayala's unique language which is both poetic and informative; as well as quick reference for how it can be used in perfume compositions. Some plants which are particularly important for the trade will receive wider coverage entailing their cultural and historical significance as well as healing or therapeutic properties whenever applicable. In some cases, comparison between different varietals or terroirs will be also addressed.
Ayala Moriel is a master perfumer and a leader in contemporary natural perfumery. In 2001 she began composing inspired botanical perfumes for her eponymous brand, which have become world-renowned for their artistry, storytelling and integrity. A passionate advocate for sensory education, she shares her knowledge and expertise through her Foundation of Natural Perfumery professional program, private classes, workshops, and her poetic SmellyBlog. She divides her time between the West Coast and the Western Galilee.
Rave Reviews for Ayala's first Book!
“I wish I had this when I first headed out into this weird fragrant universe.” (Bruno Fazzolari)
“It is excellent, a bible on the process in fact and there's nothing else out there like it.” (Bernadette Ling, Student)
"Hands down the best 'how to' book out there!" (Anita Kalnay, Graduate Perfumery Student)
"This wonderful new book is a welcome addition to the literature on natural perfumery! (...) You will be smitten with both her expertise and her enthusiasm." (Mandy Aftel)