s

SmellyBlog

Opium

When Yves Saint Laurent released Opium in 1977, he didn’t really invent anything new. By that time, women and men have both been exposed to the concept of a dry, spicy oriental that captures the senses to the point of tingling numbness. Tabu in 1932 unleashed the concept of a forbidden concoction of spices over a dry animalic base of patchouli and civet. And 20 years later an innocent bath oil called Youth Dew created a dangerous stir of feminine independence with its deadly dose of both eugenol and indole.

What YSL did do was take the concept of the dry oriental and re-package and re-brand it as a drug. Although there is the element of seduction of the other sex in most of the ads I’ve seen, for the most part Opium ads played on the seduction of oneself, by the perfume itself. The bottle was designed as a vessel for potent drug (taking it’s inspiration from both Chinese opium snuff bottles and Samurai Inro), and I can’t think of any other instances when I actually identified with the look on the actress’s face after anointing her skin with this liquid: her eyes closed as she is transported by heavy sedation I can already sense her heartbeats slowing down and the dulled pain of lost love replaced by hallucinations:



I suppose there was no better time for Opium than the end of the 70’s, by than substance abuse has become pretty much socially acceptable by a large part of the Western culture (at least when it came to cannabis) But all the same managed to create quite a controversy, and have continued to do so even recently (2000), with the ad starring Sophie Dahl in a very revealing attire (she’s wearing nothing but gold stilettos) posing in a manner that probably made those who opposed it to think she’s been just drugged and can be taken advantage of by whomever happen to pass by. By the way, am I the only one who sees the similarity to the poster of the movie "Perfume"?



Opium as a perfume created a doorway between the past and into the (than) future of loud powerhouse perfumes of the 80’s (Poison included); and to prove my point here is Linda Evangelista armed with shoulder pads while shopping for Opium in a Chinese market:



And as a scent it is indeed seductive to the point of being sedative. That can be related to the overdose of eugenol, a molecule that is present in clove and is in part responsible for the anesthetic properties of this spice. The spices used are ancient and their concentration is so high that it could come across as medicinal. In fact, I have heard someone was using Opium body lotion to relieve arthritis pain (do consult your doctor first if you intend to rely on Opium to cure your ailments!).

I have to admit that my Opium substance abuse is pretty limited to the “Opium Lite” of the summer versions, Fleur de Shanghai being one of my all-time favourite perfumes.
Opium in its parfum form (which is what I am reviewing here) can be likened to a smoldering smoke of incense and spices and a thick chai tea. It opens with clove buds stuck in the peel of dried orange, familiar like a pomander and intensely so. Pimento berries also add a more complex aspect to the mostly-eugenolic character of the opening; pepper suggests dryness and cinnamon adds sweetness.

The heart notes are floral, most notably orange blossom and carnation. But to say the heart feels floral would be an exaggeration. Although jasmine, rose and ylang ylang are present, they are hidden behind plenty of carnation and more cloves; the floral notes in this oriental in particular have the role of smoothing things out without sticking out or showing their true colours.

The underlying resins are what make Opium stand apart from Tabu and Youth Dew though; if Tabu concentrated on the patchouli and vetiver and Youth Dew is all about indole and eugenol (even more civet than in Tabu) – Opium returns to the cradle of perfume civilization by using a large proportion of opoponax with its powdery, animalic and resinous-sweet qualities, backed up by the dry and sweet bitterness of myrrh and the woody-dry qualities of patchouli. There is a touch of sweetness that is never overly done originated in vanilla and benzoin resin. Both notes serve to accentuate the hint of sweetness present in opoponaz and myrrh. There is no animalic element here that I’m aware of. The pairing of eugenol and resins creates a deep reaction, perhaps connected to the history of incense and Chinese herbal medicine which is quite appropriate with the name borrowing from one of the most ancient and potent drugs used in human history (it was used as far back as in the Sumerian civilization, which is also the oldest civilization to have used incense).

And what’s more interesting - Opium could have easily been an all-natural perfume. Despite the fact that it does include synthetics, it is entirely the natural notes that create the “Opium” character – neither the aldehydes nor the coumarin are responsible for that unique effect.




Top notes: Clove, Pepper, Pimento, Orange


Heart notes: Carnation, Orange Blossom, Jasmine, Rose, Ylang Ylang

Base notes: Opoponax, Myrrh, Patchouli, Benzoin, Vanilla








And last but not least is this irresistible spoof ad. It is only now after Yves Saint Laurent's death I understand that perhaps the choice for the name of this perfume is a little more personal than I thought before. It is more than just probable that he has chosen to draw from his own life experience and give it a different interpretation, through fragrance (And Kate Moss is notorious for several other things besides being the queen of perfume ads over the past 2 decades... I simply couldn't resist posting this!). In the context of addiction and drug abuse, perfume has a very harmless role, even if easily suggestive of both seduction and addiction by the mere fact that is usually applied to the pulse points and ultimately inhaled afterwards.




In Memory of Yves Saint-Laurent

Yves Saint-Laurent, the last great French Coutourier has died today from brain cancer at the age of 71. Yves Saint Laurent was a significant figure in fashion history, a revolutionary in his designs as well as the social and cultural significance his fashion had.
His achievements are too many to mention, but here are just a few examples of how Monssieur Saint Laurent has changed the world:
- At the tender age of 21 he saved the house of Dior from financial ruin (that was after the death of Christian Dior).
- YSL invented the first tuxedo suit for women - Le Smoking
- YSL was the first to have black models in his fashion shows
- YSL was the first living designer to be honoured by the Metropolitan Museum of Modern Art, and many credit him for raising fashion design to the level of an art form (or at least make the public think about fashion that way).

You can click here to read the global tribute to YSL and get a sense of the loss his death caused. A few examples of his influence are reflected in the following quotes:

"Chanel gave women freedom (in the 1920s and 1930s). Yves gave them power ... he was a libertarian, an anarchist who threw bombs at the legs of society." (Pierre Bergé, YSL's lifetime business partner and former lover)

"One of the great names of fashion, the first man to elevate haute couture to an art form." (French President Nicolas Sarkozy)

"Creative genius who changed the world of fashion forever". (Tommy Hilfiger)

As far as perfumes go, YSL has released several perfumes of great significance in perfume history, most notably Opium, Yvresse and Rive Gauche; and has an outstanding collection of daring fragrances for men, including Kouros, Live Jazz and M7.

This evening I was wearing M7 in his honour, and I know many other perfumistas around the world were wearing YSL perfumes to show their respect to this great coutourier who seem to have passed away so soon. In the coming week, we will dedicate each day to review a perfume from this house, to hounour the life and creations of Yves Saint Laurent and say farewell. My brother Noam will join me in reviewing the men's fragrances.
Back to the top