This signage looks just as ridiculous now as it has in early July, when it was still cloudy and rainy in Vancouver...
August was barely over, and it already started raining again. My beach days are far and few in between cold wet days, and today was the last day of work for Vancouver's lifeguards... I'm going to miss them almost as much as I will miss the swimming itself - because we both share this strange passion for the beach and the ocean.

Saturday was my last day of swimming, and I was clever enough to bring them all samples of some manly scents to sniff, and most importantly - my 5th mod of Orcas. I'm not the kind of gal that pushes her business everywhere she goes. But when it comes up, it does. We were started to bid our farewells on Friday, and strangely, the question of what I do when I don't swim laps between the shore and the red floaty markers only came up when summer was just about to be gone... The lifeguards seemed to be quite fascinated by my strange profession, and one of them seemed to be unusually interested in fragrance actually. He was even telling me how much he likes the scent of rosemary, and pulled a few needles off the bush behind him, telling me he even likes to make tea out of it.

So it was inevitable that I would tell him about Orcas - a seaweed and rosemary scent that was greatly inspired by my immersion in the Pacific Ocean at Sunset Beach. And I just had to bring my vat of the Orcas test batch the next day. I wasn't planning on giving them samples to take home because I don't usually do that with test batches unless the mod is for sure complete and I have no intentions of adding anything else... The rosemary-loving lifeguards was so smitten with it, he liked it even more than ArbitRary and l'Herbe Rouge (the samples I brought them to take home to impress their wives...). He also noticed that it has a way of intensifying with time - it's as if the scent grows on the skin! This is, I believe, due to the presence of ambergris, which creates that kind of alchemy with the way the notes are playing - first bursting in freshness, than pretending to disappear, only to emerge with a big blow like the whale!

I felt compelled to bring them samples the following day, but it was windy yesterday and not that this would stop me from swimming - but I had to go to the Night Market (it's a summer must and I haven't been there yet this year!) with my friends that evening, and the day just slipped away without me ever making it to Sunset Beach.

And than came today: the lifeguards last day. And I didn't make it there. I admire the Triathletes that swam 5 kilometers in the rainy ocean today. I guess it is just not meant to be... So I'm saving all the Orcas V jus for myself and I will see them next summer!

I still believe I have work to do with this Orcas cologne. It won't be until I actually get a hold of some fair amount of seaweed absolute that I can continue my work. And I'm still waiting to hear back from the suppliers, who's definitely taking their time...!

Ines of All I Am A Redhead has invited me and a bunch of other fragrance bloggers to write about the scents of the Mediterranean the world over. I can't think of a better summer topic so this will be a bit of a nostalgic summer post for me. Although thanks to the warmish weather, I'm able to enjoy the beach this year - both sand and swimming - on a daily basis.

Of course, there is no comparison between the two. The Pacific ocean is deep and vast, and in the Pacific Northwest it rarely reaches temperatures that make it hypothermia-risk-free. Even in the middle of the summer when it’s relatively warm it doesn’t even reach room temperature… The Mediterranean, on the other hand, is like a little kid’s pool in comparison, and just as warm. That comes with all kinds of interesting “side effects” which I have learned to associate with oceans and sea. Therefore am always a bit disappointed at the lack of them here, even though I live way closer to the ocean here than when I lived in Israel. So lets’ begin with the most important Mediterranean scent of them all – the scent of the sea itself.

Sea salt, Seaweed and Fish
When approaching the sea, there is always a strong scent of seaweed, sea salt and fish. This smells is every so much fainter here by the Pacific ocean. Party because it is so much colder at any given moment. But also for some reason I think the water here is far less salty (the melting icebergs, perhaps?).

When arriving at the beach, no matter where – up north (Banana Beach aka Achziv beach, near Kibbutz Achziv in the Western Galilee), in Tel Aviv or down south in the dunes near Ashkelon – there is an intense sense of freedom and mystery the moment that sea smell hits the nose. It’s a vibrant scent that combines the water evaporating from the salty sea, the warming seaweed and algae dancing in its azure waters, the fish (dead or alive) that inhabit its warm and friendly water. And than there is the endless erosion of anything that’s built close to the sea: the buildings get literally eaten by the salty air. Rust forms on all the fences and window bars. And even stone seems to be eaten by the salty kiss of the balmy ocean breezes.

And than there are the amazing fresh seafood restaurants right by the water in the ancient port cities – Jaffa, Akko – you can eat the fish right after it was caught by the fishermen and it’s usually simply prepared by pan-frying and served with fresh lemon wedges. I’m not a fish eater, but walks on the old ports of this ancient cities seems incomplete without getting a whiff of the catch of the day being cooked and served right by the water and the boats. And if there could be any good place to eat fish, that would be it – right where it was caught. The one rare occasion when I felt deeply compelled to try fish was on the water of another Mediterranean beach – at a seafront restaurant in Cannes.

First Rain
Rainfall is sacred and sparse in the region, and there is always a special smell after it hit the ground first after the long dry summer. Unlike British Columbia, where rain can happen any day and any time of the year, it usually only rains in the winter. And in that transition between late fall and winter, the arrival of the first rain is so magical that we even have a special name for it in Hebrew (Yoreh).

Olives and Olive Oil
After the first rain arrives, it washes away the dust from all the plants, including the olive branches and the fruit on it, that should reach optimal ripeness by this time and becomes ready for picking. A trace of the smell of fresh green olives remains in virgin olive oil. But it is so much stonger when you slash the green olives or crack them in preparation for pickling. Pickeld green olives, black olives in brine and virgin olive oil are the best ways to enjoy olives. There are lots of mediocre quality olives spread the world over, but those who come from the true olive regions in the world are very picky and know how to pick them. A real olive should have character in both texture and flavour. If you can’t figure it out, find someone who knows to show you what a real olive should be like…

And as for olive oil – it should be fragrant as well, and can be used in so many other ways besides food. I’ve already written about this before in my article Virtues of Olive Oil.
There are not too many perfumes that have an actual olive note in them. The only one that I know of with a true olive fruit note in it is being discontinued – Cognac by Aftelier.

Lemon
Not a native of the Mediterranean region, but it certainly made itself at home there. It has become such a staple in our kitchens and a favourite just as much if not more than the oranges. And when it’s not available or in season everyone is in panic and helpless about hwo to dress their salads. Vegetables are a staple food, unlike North America where everyone overeats starch, we love our vegetables in the Mediterranean sea, because they taste so fine; nevertheless, they taste better with lemons!
And speaking of citrus, one perfume which I find particularly Mediterranean is non other than Eau d’Orange Vert. I’ve been wearing it all summer this year and found it to be (surprise surprise!) not boring at all. I usually find citrus scents to bore me to tears, but not this one.

Basil
Growing basil in a sun-drenched garden results in a very fragrant, potent, spicy and flavourful herb that makes any pesto or salad or dish taste amazing. There is something about basil that is just plain pleasurable and cheerful, whether on a pizza or in a perfume. Perhaps this is why I love Le Parfum de Thérèse so much. It’s such a true Mediterranean perfume – perhaps one of the very few that can be worn in the excess of heat as well.
Eau Sauvage is another basil-infused perfume that is refreshing and classy. And it also reminds me another thing I love about the Mediterranean region: men actually take the effort to smell good, rather than try hard to not have any scent at all (the North American way)

Tomatoes
Also to go with your olives and basil… Tomatoes are the first thing Israeli like to complain about after they arrive in Canada (well, probably not the first, actually… They will first complain that everyone don’t speak Hebrew). But certainly, after the first visit to the grocery store, seeing the price and how disproportionate it is to the lack of flavour of the coveted fruit, they seek refuge in complaining about it. That being said, Israelis have been complaining about tomatoes for generations now. It seems like every generation, the tomatoes become worse than the previous one. Growing up, we grew our own tomatoes, and the variety we grew was not the Roma tomatoes (over there the variety is called “Moneymaker”) but “Mary Monde”, which is more juicy and flavourful and very offly shaped, with a little of yellow hued stripes on their skins. These were good tomatoes. What you find in most of the markets in Israel is a far cry from what a tomato should and could be. The heirloom tomatoes sold at the Farmer’s Markets here in British Columbia are actually better. And of course, they also cost a fortune and you have to line up at 8am on Saturday to get any of them. And than they rot way too fast in your fridge. That is when the complaining portion of this post ends. And to continue with the tomatoes raving – could there be any more exciting and fun scent than that of tomato vines? Anything more summery? There are some perfumes with that note, but not many (i.e.: the ones I know of are Yerbamate
and Folavril; but the only one in which it is actually noticeable is l’Ombre Dans l’Eau).


Figs
Also a novelty of summer, green figs are the most vividly fragrant fruit, and must be eaten as soon as possible after they have been picked, before they’ve lost their aroma. Philosykos is the closest perfume to capture this little piece of heaven.

Mountain Treasures: Wild Mountain Thyme, Hyssop, Bay, White Mint, Sage and Labdanum
Wild herbas are even more exciting than basil, because they grow wild and you find them when you don’t expect them. And of course they are a culinary gem in the form of bouquet garni… or in more unusual places like desserts (chocolate with thyme?) and perfumes (many Chypre perfumes have sage in them, for example, my favourite Miss Dior).

But of course the most important mountain herb of them all is not really an herb, but the resin that emanates from the rockrose bush, and that is called labdanum. Perfumes would not be what they are today with this precious sweet balsamic resinous scent that is ambery and sun-warmed and beautiful. It forms the base of all ambers, ambery orientals and chypres.

Grapes and Wine
Spirit was celebrated in the region so much that there are deities in charge of wine (Bacchus or Dionysus). Growing grapes was not exactly ideal where we lived (too humid I think?) and the grapes pretty much turned into wine on the vines, unless the birds got a hold of them first. The sour fermented grapes heating on the vine tucked away from birds inside paper bags makes for a strange olfactory memory… Though it is probably a smell that many of you are familiar with if you ever visited a winery.

Wheat and Freshly Baked Bread
Wheat was a blessing, and bread was sacred. Bread is the most basic food of the region, and wheat is the basic grain. There was none of the nonsense of “wheat intolerance” and anti-wheat movement when I was growing up. And the most plain bread in Israel, the one subsidized by the government, actually tastes pretty darn good… Actually, not too far from some fancy sour doughs sold here in artisanal bakeries.
Another scent I miss a lot is the freshly baked bread in all grocery stores, supermarkets and corner stores. When I was taking a tour-guiding course in Jerusalem after finishing high school (I was supposed to become a tour-guide in the army, go figure…) we were set up in an apartment right next to the largest bakeries in the country. We thought the location was perfect and there was no doubt that besides the convenience of getting fresh warm bread every morning, we will also be smelling its fine aroma for hours every morning. It filled the whole neighbourhood!

Cold Stones
Catacombs, caves, chapels, arched souks and stone paved streets in ancient stone-built cities – these all bring a coolness to this hot region. And there is a certain musty mystery to it that is difficult to explain unless you smelled it. Perhaps it’s similar to vetiver, or even patchouli. But it certainly gets better when the walls have soaked hundreds of years of frankincense and myrrh burning smoke. And than there are also the cold marble floors (or any tile for that matter, because in that area, our homes are made of real bricks and stones and cement, and the floors are tiled, and therefore they can also be cleaned properly! Sorry, I did not mean to rant again besides the tomatoes. But what's with the wall-to-wall carpets everywhere here? How do you expect to have a clean home when it's floors are covered in dirt-and-dust-sponge?!
We don't just mop our floors, we wash them with water, and soap, and wipe them dry till they are shiny. At least once a week. It's a ritual. And it makes the home smells clean (usually like lemon).

And that brings me to the 12th and not the least important scent:

Linen and Cotton From The Laundry Line
Fresh laundry from the laundry lines is not as soft as that from the North American dryers, but it sure feels stiff, crisp and clean. It soaked sun and fresh air (and probably also whatever pollution there is in the region now, but who cares, it feels clean). And of course, whatever scent is in the laundry detergent, though this is secondary.

And last aside note: in Israel, I rarely felt the need to wear perfume. Everything is perfumed, or has a smell. At the end of hot days, the buses are filled with those few inconsiderate people who don't wear deodorant; and in contrast - in the morning or evenings, everybody's soap and shampoos seem to trail behind them with balmy air moving the scent around swiftly and freely. Come to think of it: there are also really bad smells everywhere, which make the pretty scents such as orange blossoms and dry wheat and hay fields on a summer night smell that much more beautiful.

Visit the other participating blogs:
Perfume Shrine
All I Am A Redhead
Bonkers About Perfume
I Smell Therefore I Am
Notes from the Ledge
Olfactarama
Suzanne's Perfume Blog
The Non Blonde
Waft by Carol
Hortus Conclusus
A Rose Beyond The Thames
Katie Puckrik Smells
Perfume in Progress
Roxana's Illuminated Journal
Scent Hive
Under The Cupola

Dear Fragrant Friends,

In this newsletter:

• Father's Day Celebrations
  
• New Arrival: ArbitRary Candle
  
• Candle Burning Tips
  
• Enjoying Scents in Summer
  
• Limited Edition: Vetiver Racinettes

Father's Day Celebrations

Two years ago I was fortunate to celebrate Father's Day with my dad going to the Van Dussen Gardens and enjoying a day outdoors among the beautiful plants. This is where I captured this scene of a child sitting on a tree branch, just like in Oscar Wilde's "The Selfish Giant", waiting to be helped down by someone bigger and stronger.

I was talking to my brother today about scents that reminds him of our father. These turned out to be primarily turpentine and paint thinner. He never wore a fragrance and kept a beard so didn't even use as much as an aftershave by way of fragrance products. This is maybe a bit extreme, but most dads, it seems, would go scentless unless they receive gifts of fragrance. And so this is suppose to be the point where I should have a little spiel in my newsletter convincing you to buy a fragrance for your father. Well, I'll be doomed if that's what I'm suppose to do every year on Father's Day for the rest of my career. I trust that you know what your dad likes, and be it an electronic gadget, hardware or a tie, what will really make him happy is your thoughts of him and spending time together with his children.

So instead of advocating for more fragrance shopping (by all means, go for it if you must...) I just wanted to acknowledge that special day coming up on Sunday June 15th and wish you all a Happy Father's Day. It is a secular holiday that celebrates something that is essential and universally meaningful - parenthood, and thanking our parents for all that they did for us. Aside from that, I highly recommend you read my myth-crashing article titled What Makes a Fragrance Masculine?

New arrival: ArbitRary Candle

ArbitRary candle is based in food-grade soy wax with pure cotton wick. It has a stunning cold throw that is as refreshing and bright as the perfume itself. It burns with its lovely, refreshing

aroma, filling the room gently with its mélange of basil, lime, lemon
verbena, oakmoss and hay.

Each 8oz candle burns for 50-60 hours and retails for $45. They are now available for ordering and will be in stock next week

In all of our products - perfumes, jewelry, teas and now candles - we put quality, integrity and craftsmanship as a top priotiry. When sourcing production from outside of our atelier, we collaborate with independent artisans who are passionate about their art and value quality and integrity in their business just as much as we do. In doing so, we are committed to creating positive change in our world: we give you the best, pure product we can possibly create and also support like-minded artisans and their businesses. This is our way of creating small change in the way business is conducted around the world.
Our perfumed candles are made with attention to purity, quality and detail: each candle is created and hand-poured especially for us by hand by Nikki Sherritt, the talented and passionate artisan candle maker and the founder of Seattle-based, independent candle company Gabriel’s Aunt. The candle was custom-made especially for Ayala Moriel Parfums, based on the perfume formula of ArbitRary. Nikki and I have been working on adding all-natural perfumed candles to

my line since the fall, and we hope that ArbitRary will be received in the enthusiasm it deserves so that we can create more beautiful candles for you (the next candles are going to be gorgeous!).

Candle Burning Tips

To get the most out of your candle, follow these simple steps:

Safety tips:

- Never leave a burning candle unattended

- Place burning candle away from any flammable materials

- Place the candle away from reach of children and pets; keep matches and lighters away from children as well.

- To avoid large flame, always trip the wick before lighting your candle to the recommended length of 1/8”

- Burn the candle away from open windows

How to care for your candle:

- When burning your candle for the first time, burn it for 4 hours straight, or until there a melted wax pool forms on the entire surface of the candle. This will help avoiding the formation of a hole or a “tunnel” in the middle of the candle.

- To ensure an even burn, always trip the wick before burning, and ensure it is centered.

- Burn the candle away from open windows or drafts to avoid uneven burn and enlarged flame

Enjoying Scents in the Summer

That is why I recommend only the lightest and preferably "dry" scents for those unbearable humid days. Notes such as woods and vetiver, as well as citrus and fragrances with only a light touch of spices and very little floral notes if at all. For example: Bon Zai with its dry vetiver and sandalwood; Lovender's captivating fresh and calming lavender, lemon, sandalwood and iris notes; and last but not least Sabotage - a clean, sophisticated and somewhat soapy concoction of vetiver, tobacco and lemon leaves with a hint of pepper.

Heat increases the evaporation rate of scents and so you may need re-apply scents more often during the summer. Traditionally, citrus and light cologne or eau fraiche type fragrances are worn in the summer. These are very light and not long lasting to begin with and the simple action of applying the scent is perceived as cooling, which adds to their appeal. Aside from using your favourite light summer fragrances you may also want to try using simple floral water to freshen up in the heat of the day. Neroli (orange flower water) and Rosewater are widely available in many Middle-Eastern, Greece and East Indian grocery stores and are fairly inexpensive. Decant some into a spray bottle or a mister and enjoy the cool water on your face, neck and arms. Some other floral waters or hydrosols can be found as well - including sandalwood and vetiver. Likewise, floral waters or pure spring water can be sprinkled on vetiver fans to produce a cooling waft of air.

When it's really hot, I particularly enjoy wearing ArbitRary, with its citrus-herbal notes of basil, lime and verbena; Fetish, bursting with grapefruit, mandarin and rhododendron; and Charisma, with its exotic green-tea, osmanthus and spearmint notes.

Limited Edition: Vetiver Racinettes

Vetiver Racinettes was born out of two forces: my curiousity to study this intriguing and versatile note; and a deep need that I can only describe as therapeutic at that time, which lead me specifically to that essence. The result of this vetiver journey is a perfume that contains all of the elements that I've ever loved in the vetiver scents I've tried, as well as my own conclusions from my journey in the route of vetiver. It has the warmth of earth and firey spices and at the same time - the coolness of clay and vetiver curtains sprinkled with water; the medicinal dryness of herbs and grasses and the luxurious tenacity of woods; the sweetness of tarragon and earth with the bitterness of coffee and mud.

Top notes: Black Pepper, Fresh Ginger, Cardamom, Kaffir Lime Leaf
Heart notes: Haitian Vetiver , Nutmeg Asbolute, Coffee, Spikenard
Base notes: Ruh Khus, Indonesian Vetiver, Vetiver Bourbon, Attar Mitti, Tarragon Absolute, Cepes

I had difficult time deciding when to release Vetiver Racinettes; and after consulting with all of my "sniffing bunnies" I have arrived at the conclusion that the summer would be the best time of year to appreciate the calm coolness that it brings while also accentuating the extremist attitude this scent has. And so Vetiver Racinettes is now at your service, as a limited edition for summertime.

Happy Father's Day!

Warm regards,

Ayala