Dear Fragrant Friends,
“I keep turning over new leaves, and spoiling them, as I used to spoil my copybooks; and I make so many beginnings there never will be an end. (Jo March)” - Louisa May Alcott, Little Women

In a chaotic world overflown with demands, there is nothing more empowering and freeing than the possibility of new beginnings. Don’t let the Polar Vortex convince you otherwise: winter will come to an end soon enough. Beyond the piles of seemingly endless snow, the days ARE getting longer; and the sun will again achieve its balance and return to power on March 20th. As shooting bulbs and new growth slowly but surely replace winter’s icy embrace, spring is the time of rejuvenation and rebirth. Time to start anew, shed our old skin, refine and re-define our path and distil our true essence. Time to establish a renewed sense of passion and purpose before we push ahead above the icy grounds. Like the Sonbol (Persian hyacinth, which symbolizes fertility and continuation), which is still curled up concealing the grape-like cluster of fragrant bells - this season offers a nurturing and quiet environment that will allow us to grow to our full potential.

Perfume has the power to restore one’s joie-de-vivre, increase mindfulness and nurture a greater sense of connectedness. The sense of smell is so intrinsically linked to our emotions and memories that it can help us reconnect with ourselves and with the here and now. Our obsession with the seasons – while might seem naïve – is no accident. By connecting to the cyclic rhythm of the seasons and changing with them, we find life lessons that ring true and timely in spite (or because) of the fact that the sun has been spinning this way for billions of years. This Spring we urge you to be in the moment, whether you are enjoying a hot cup of tea with a loved one, or catching up with your taxes.
Breathe deeply, and live fragrantly!