s

SmellyBlog

Gourmands: Main Course or Dessert?



The "Dessert" of the Oriental Week this past Friday was an afternoon dedicated to Gourmand perfumes - a modern sub-category of the Oriental fragrance family. This relatively recent trend turned into an established genre beginning with Thierry Mugler's Angel. This cult perfume was created for avant-garde fashion designer Thierry Mugler by nose Olivier Cresp in 1992, and closely followed by the iconic licorice, cherry and violet based Lolita Lempicka (designed by perfumer Annick Menardo in1997).

Angel, now one of the top five best-selling perfumes in the world, was not an immediate success. It took Thierry Mugler's devotion and deep conviction in the fragrance, matched by investing plenty of creative marketing effort into before the world warmed up to Angel - first through a cult of loyal customers who were completely addicted to its unique combination of patchouli, blackberry, helional, citrus and ethyl maltol (a novel scent molecule reminiscent of cotton candy) - and later, a world-wide loyalty to Angel as a brand, with a star-shaped refillable bottles and unusual spray mechanism, hi-tech urns for refilling in most retail locations, and many sequels, limited edition bottles, advertisement with unique haute-couture gown made for each model (some of which were celebrities).

Lolita Lempicka also belongs to a fashion house (of the same name), and like Angel it was cleverly marketed, yet with more earthly, whimsical fairytale-like visuals and connotations. The unique bottle, asymetrical apple-shaped with a stem that doubles as the spray nozzle - has highly imaginative posters and video clips to boot. It took the Lolita fantasy to a different level - while the name of the brand (and perfume) alone evokes that not-so-innocent child-woman from Nabokov's famous novel (the Lempicka part is named after the Polish painter, Tamara de Lempicka). there is more magic added to the mix in what feels very personable (if that's your taste), resonating on a rather deep level of self-identity, appealing to the artistic, whimsical girl-at-heart personality. And what did it smell like? Reminiscent of candy, but with hints of green freshness from ivy leaves and anise notes, Lolita Lempicka focuses its foody obsession on licorice candy, giving it a more floral treatment than Angel with the addition of violets, and the sweetness comes primarily from heliotropin (which smells like a very sweet cherry pie), coumarin and vanilla - evoking the scent of Amarena cherries. There is a lot more powderiness to it than Angel, and the contrasting earthy quality comes from a vetiver root.

Niche perfumeries did not escape from this trend either, with dessert-like creations such as the artificially almondy, syrupy-sweet Rahat Loukum (Serge Lutens), and cherry-like Luctor et Emergo (The People of the Labyrinth). The sweetness in these perfumes went completely overboard, even more than the vanilla and ethyl-vanillin saturated Shalimar (which is one of the first Ambery Orientals, created in 1925). The use of all of these sweet notes, and their dosage, suggested a full-calorie dessert, making them feel deceivingly edible. And both are closely related to Hypnotic Poison (1998, also created by Annick Menardo, and smells like almond and vanilla with hints of caraway).

Gourmands' inherent comforting impact is what made this fragrance category dominate the women's fragrance market well into the new millennia, providing a rather extreme counterpoint to the scrubbed-down aquatic florals of the same era. But it was in the early new millennia that gourmands really reached traction. After 9-11, the gourmands provided to the traumatized masses exactly the kind of comfort they needed: something child-like, innocent, familiar, cozy, sweet, a little simplistic even. Like a mother handing her sobbing child a square of chocolate caramel, the perfume companies went overboard with this trend, and it bled onto the other genres - tainting anything from florals (countless celebrity scents come to mind) to chypres (Fruitchouli, anyone?) with a sugary sweet cotton candy note; or one novel fruit or another.

Savoury gourmands are less talked about, and provide an interesting and more sophisticated take on culinary inspiration. While the dessert-inspired gourmands we've discussed so far relied on novel molecules to emanate the strong association of sweetness, a different trend, which is now becoming more popular, is the new obsession with "salty". But before we digress into mineral notes - let's just mention some of the earlier "savoury" gourmands - those that were designed to smell like earlier courses in the meal.

Dinner by Bobo (2002) is the first example that springs to mind. This perfume played up the cumin presence to create a rather controversial effect at the time. While cumin is popular spice around the world, and has been used in best-selling perfumes in France (in Rochas Femme reformulation, for example). many people in North America associated cumin with "sweat" and find it unsavoury. Dinner by Bobo brings to mind a candle-lit dinner in a French-Moroccan restaurant, complete with red wine - but no dessert in sight. It plays like a complex tajin with dried apricots and prunes and warm spices - not that far in concept from the fruity Chypres of the mid-twentieth century.

Serge Lutens plays up the exotic spices in its souk-evoking perfume Arabie. The notes are a lot more realistic, but still remain in a very clear context of perfume, with the edible association perhaps more known to those familiar with the complex spices used in Arabic and North African cooking. in Santal de Mysore, a similar accord of Indian curry is used in contrast to East Indian sandalwood.

Later still, Jo Malone introduced a couple of fragrances that explored a more savoury aspect of food: the Mexican inspired Blue Agave & Cacao, bringing to the fore a dusty cacao note mingled with salt, lime and blue agave. Sweet Lime & Cedar was inspired by Thai cuisine, and at its core is kaffir lime leaf mingled with coconut water and cedarwood. Again - not a sweet interpretation (although coconut could have brought it easily all the way to the realm of celebrity scents, Malibu beach style). Last but not least: Anima Dulcis presents its cacao notes alongside cumin, cinnamon, vanilla, salted caramel and chili. It's not exactly sugar-free, but it balances all of the sweet and savoury elements so well, that it won my heart completely.

Here are some of the most famous if not influential Gourmand fragrances:
Angel (1992)
A*Men(1996)
Lolita Lempicka (1997)
Lolita Lempicka Au Masculin (2000)
Wish (Chopard)
Rochas Man
Hanae Mori Butterfly
Pink Sugar (Aqualina)
Popi Moreni
Yohji 
Yohji Homme
Rahat Loukum (Serge Lutens)
Luctor et Emergo (The People of the Labyrinth)
Rahat Loukum (Serge Lutens)
Rosewater & Vanilla (Jo Malone)
Hypnotic Poison (Dior)
Réglisse Noire (1000Flowers)

Savoury Gourmands of Interest: 
Dinner by Bobo
Arabie (Serge Lutens)
Santal de Mysore (Serge Lutens)
Blue Agave & Cacao (Jo Malone)
Sweet Lime & Cedar (Jo Malone) 
Anima Dulcis (Arquiste)

Femme is Two Women (at the least)


IMG_2416, originally uploaded by Michael Clements.

IMG_2416, originally uploaded by Michael Clements.

I first encountered Femme in the fall of 2002. I fell in love immediately and since there was no parfum extrait available (back than I insisted on purchasing fragrances only in parfum extrait), I settled on the Eau de Parfum. What a mistake! The EDP was overbearing with sillage and had a very plasticky ambery base that was a little too sweet and overpowering. I returned it to the store after a few applications, never thinking that I should have just asked for the EDT (which is what I was trying in the store to begin with) - but still that scent always reminds me of that time of my life, when I was very excited about the classic perfumes from the early to mid 20th century and was really drawn to those dark, complex masterpieces.

At the time, I was still innocent than in the sense that I wasn’t aware of reformulations. So unfortunately, the scent I first associated with the name “Femme” wasn’t the original creation of Edmond Roudnitska, but rather - the re-orchestrated version of 1989 (Olivier Cresp). It was not until much later that, thanks to the kindness of a perfume friend, obtained a ½ bottle of none other than vintage Femme in the Parfum Extrait. It comes in a tiny bottle with a screw cap (quite unusual for an extrait, a little red tie of a ribbon with a medal in the middle, and I reserve it for very special occasions only.

What comes out of these two bottles are two completely different Femmes; two different women, with the same dress and the same name. But I wanted you to still read about my first experience with the second woman, just as it was, without this knowledge. And regardless of the fact that it is something else, I think it stands as a unique perfume and I’d rather take the re-orchestrated Femme any day over at least 1000 other perfumes I can think of that were launched in the last 7 years. At least it has personality, and you can pick it out of a crowd. Aside from the reformulation fiasco, I don’t think there are many imitators for Femme.

Femme was for me the embodiment of a Femme Fatale spirit. It made me feel like a powerful, seductive woman and wearing it I knew I would always get my way wherever I go. Redolent of overripe fruit and sun warmed skin, Femme always reminds me of the days in the fall when the sun is still shining but you can wear all black without overheating. Which is exactly what I was doing at a time (I was taking the black a little too seriously and even worn a silvery black lipstick back than…). When in Grasse for my perfumery training, I fell in love with it again when the teacher handed us a scent strip with the (reformulated) version. It did that thing again – take me back in time. And I knew I had to bring it back to my collection, because it is so different from the original parfum and because it is still a beauty.

The fruity top notes are mainly suggestive of dried peaches (aldehyde C-14) and prunes. These are warmed by the somewhat controversy note of cumin (or perhaps it is cuminaldehyde?), which was definitely not present in the original and pumps a raw, sexual energy to the composition. The cumin is nice and subtle when you apply with a light hand; but if you don’t (and especially with the EDP) a woman might get a similar feeling to that which occurs when wearing her dirty lacy panties inside out on top of her clothes (not that I ever done that, but I can imagine how embarrassing that would be). In the EDT it’s a little more subtle, and reminds me the cumin-scented version of Mitsouko EDP (it’s been a while since I found a bottle with that formulation but I did love it!).

The heart notes are a lovely bouquet that is beautifully balanced without really making the perfume smell floral at all – jasmine, rose and ylang ylang softened by powdery and clean orris root notes, and sandalwood notes that are traced down to the base of Femme.

All in all, I found the EDT subtle and a little more woody. More woody and less ambery and sweet than I remembered it. Here is what I wrote about Femme’s dry down in 2002:
“The animalic chypre accord at the base is warm, ambery, musky and extremely seductive. The oakmoss plays only a background role, where as the labdanum (an ambery, earthy and somewhat leather-like resinoid derived from the Mediterranean Rockrose bushes, which is an important component in most chypre perufmes) is the key to the warmth that Femme radiates throughout its beautiful and long skin-life (Femme lasts for over 12 hours on my skin – and this the Eau de Parfum concentration). It is completed with some additional amber notes, a vanilla-patchouli accord and a touch of civet”.
Today I’m smelling vetiver, sandalwood and amber. And reading that there is no oakmoss listed in the allergens ingredient list on the box makes me wonder: was it reformulated again?

What I’m going to say now may not come as a surprise, but it could still be shocking to some of my readers. And I’m pretty sure it’s not going to make many big companies happy either. One of the things I learned in my trip to France was that reformulation has is and has been some kind of a routine among most of the large fragrance houses for quite some time. Every 5 years or so, fragrances are being reformulated. This is done without informing the unsuspecting consumers. More often than never, the packaging and the name of the perfume remain the same. This was done even before the regulations from IFRA got tighter. The motivation behind this is simple: cost reduction and increase of profit margins. People are perhaps “blind” to the changes because the leave no visual traces (except for some cases of re-packaging or big re-introduction of scents after they’ve been pulled off the shelves for some time). But the nose knows. And the layperson’s nose is more sensitive than you might expect. Perfume wearers do notice the change in the jus but since nothing in the packaging or the name has changed, especially after knowing a perfume intimately for years. But since there is no visual evidence that anything has changed, they would blame it on their “body chemistry”. The fragrance industry should be paying dividends to the feminine hormonal cycle that enables women to believe anything if it’s explained by them having a baby or entering menopause.


Nevertheless, and regardless of reformulation and disrespect to a master perfumer’s art and intention, Femme still truly deserves its name as a tribute to femininity.
It is a classic, shamelessly feminine, and beautifully seductive perfume in a mature and natural manner.

The fruity top notes are mainly suggestive of dried peaches and prunes. These are warmed by the somewhat controversy note of cumin seed which pumps some raw, suggestively sexual energy to the composition, and beautifully bridges between the fruity top and the musky, animal-like base notes.

The heart notes are a lovely bouquet that is beautifully balanced without really making the perfume smell floral at all – jasmine, rose and ylang ylang softened by powdery and clean orris root notes, and sandalwood notes that are traced down to the base of Femme.

The animalic chypre accord at the base is warm, ambery, musky and extremely seductive. The oakmoss plays only a background role, where as the labdanum (an ambery, earthy and somewhat leather-like resinoid derived from the Mediterranean Rockrose bushes, which is an important component in most chypre perufmes) is the key to the warmth that Femme radiates throughout its beautiful and long skin-life (Femme lasts for over 12 hours on my skin – and this the Eau de Parfum concentration). It is completed with some additional amber notes, a vanilla-patchouli accord and a touch of civet.

The dry down stage is a soft, ambery-musky chypre-animal accord, and has some soapy-clean sandalwood notes.

In my mind, Femme is a warm, comfortably seductive, sun-warmed perfume that I can wear anywhere anytime. It reminds me of warm summer days. I love wearing it with black on sunny days, or when I want to feel this kind of warmth inside me.

Top: Peach, Plum, Cumin, Lemon, Rosewood
Heat: Rose, Jasmine, Ylang Ylang, Orris
Base: Vetiver, Amber, Vanilla, Sandalwood, Labdanum, Patchouli



Back to the top