Nope, I still don't feel comfortable with the "Black Friday" phenomenon, which has crept even to the most remote areas of the planet, without any connection to anything besides pure consumerism. It has even pushed aside Canadian Boxing Day, which used to be kind of fun but became an extremely stressing compulsive-shopping event with lineups and even (polite) fights over merchandize.

It's essentially the anti-thesis of what I'm trying to create with my business: inspire people to connect to their senses and to each other through fragrance.

Thanksgiving resonates with me much more than the stressful consumerism that follows it, but whether or not I feel comfortable with the "Black Friday" phenomenon, it has dominated the buying patterns of the holiday season and customers rarely plan in advance, but rather wait for the last minute and all the great deals.

To help you prepare for the holidays and reduce the stress, I'm offering a little 20% discount of you shop now instead of last minute (!). All orders will be shipped via EMS, the most affordable and reliable method at this point of time, trackable, insured and most importantly - delivers within less than a week.

I don't like using you to over-spend. And also, I could never compete with all the other big brands offering deep cuts to their products. This is simply not feasible for a brand like mine. , I would rather encourage you to shop responsibly, both from financial point of view, and ecologically. If you are giving presents this holiday season, please support artisanal, local and green businesses.

If you are not planning to spend any money on presents this holiday season, plant a tree or cook a meal with your loved ones - or: cook a tree and plant a meal somewhere where there was no food before. I've been sharing plenty of fragrant recipes over the years on my SmellyBlog.

If you've read this far and enjoy shopping - I'm very grateful to you for choosing my perfumes and for that I'm giving you a 20% off any purchase on my entire stock, with coupon code Holidaze17. Valid thru November 27.

Wishing you all a cozy and stress-free holiday season!

XO
Ayala