For perfumers and perfume-lovers alike, the fear-driven regulations that arise regarding using perfumes is a true threat to their freedom and self-expression (and also, theoretically still, a threat to the viability of the perfume business in the future).

This new issue of Adbusters Magazine features an article title "The Scent of Fear" by the magazine's senior editor Clayton Dach. The article debates the topic of allergens, perfumes, some of the motives/interests of the perfume industry and other organizations, and sheds light on the issue of how much can one expect from the environment (both nature and the people around them) to change itself for one's own convenience and comfort, and also tackle some issues of natural and synthetic materials.

I was extremely impressed with the objectivity of the article - that is what journalism is all about! It is an intelligent, in-depth look at those issues, and is non-biased and thought-provoking and genuine.

The issue is available in selected newstands and bookstores world wide, and unfortunately there is no online version of this article (though you can preview another article online on this page).

This issue is titles Culture of Life / Culture of Death and is double sided... It is visually startling and very well made in the Adbusters tradition. It is well worth getting a print of this issue, if you can. If you can't find it in your country, you can subscribe or purchase the magazines online. For more information about Adbusters visit Adbusters.org.

p.s. I have a soft spot for Adbusters for their critical thinking and powerfully designed projects and media/educational campaigns, and also because I know personally quite a few people that worked with them, including my devoted graphic designer (who also is the brain behind the angel-devil businessman logo for The Corporation).