I'm please to introduce to you Alicia Arruda, the first ever contributor to SmellyBlog besides me, who is a fine young lady, talented writer, and is in the final stages of completing her degree in Fashion Marketing at Kwantlen Polytechnic University in Richmond, British Columbia.


Fortunately for us, Alicia is not only passionate about fashion and writing, but also loves perfume!
Alicia's favourite perfumes include Violette Imperiale, Legacy 1912 Titanic, Ayalitta, Rainforest and Dreaming Parallel. It's great to have a perfumista join the Ayala Moriel Parfums team.

Alicia will also be helping me with several aspects of running Ayala Moriel Parfums, which has been a one-woman-show for far too long. Alicia is my operations assitant and media coordinator, and helped me in a couple of newsletters already, and in running several of the known social media channels... The Vancouverites among you may have already met Alicia during our Afternoon Tea With A Vampire for Halloween 2012, and at my booth at Portobello West (November 2012).

I'm currently visiting my family in Israel, and while I'm away, Alicia is diligently taking care of all your orders just the way I would have, including extra free samples with full bottle purchases, etc. So please don't hesitate to place your orders as usual, and continue to support artisanal, independant and purely natural perfumery while you're indulging in your favourite scents!