"So dull are today’s creations that the fragrance du jour may as well be called Ubiquity Pour Homme – a concoction that is everywhere, smells like everything else and is characterised by a top note of predictability, a heart note of safety and a base note of utter blandness. Oh, and pink pepper and something sweet and vanillary for good measure. Wear it and you’ll smell like every other man in the street". 
- Lee Kynaston on "Why are the no great men's fragrances any more?" in The Telegraph.  

And the following pretty much sums it up:
"Yep, right behind that short-lived, generic-smelling fragrance you just bought is another – almost identical – one just waiting to be assigned a name and allocated a designer".