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FRAGments List of Participating Perfumers-Artists

The list of participants at the upcoming FRAGments co-operative art show and perfume pop up shop is out!
Arabesque Aromas (Christen Schilling)
Artemisia Natural Perfume (Lisa Fong)
Ayala Moriel Parfums (Ayala Moriel)
Divine Life Perfumes (Ragna Rostad-Ruffner)
DSH Perfumes (Dawn Spencer Hurwitz)
EnVoyage Perfuems (Shelly Waddington)
Escentual Alchemy (Amanda Feeley)
MikMoi (Michael 'Mik' Coyle)
Parfums Lalun (Maggie Mahboubian)
Persephenie (Persephenie Lea)
Rebel & Mercury (Nikki Sherritt)
Rising Phoenix Perfume (JK DeLapp)
Roxana Illuminated Perfumes (Roxana Villa)
Sebastian Signs (Sherri Sebastian)
Velvet & Sweet Pea’s Purrfumery (Laurie Stern)




WHEN:
Saturday, June 22nd, 11am-5pm


WHERE:
Moryork Studio
4959 York Blvd
Los Angeles, CA
 

WHAT:
11am-Noon: Moderated Discussion With Perfumers
Noon-5pm: Reception and Collective Pop Up Shop Opens
Come sniff, get the story behind each perfumer's art and, if you choose, purchase directly from them.
Tickets are $10 and can be purchased online in advance on the FRAGments website.

FRAGments

 New blessed initiative is approaching this summer, with FRAGments: Underground, Artisan, and Indie Perfume Collective. It will launch with a pop-up shop and fragrance salon on June 22, 2013 in the Highland Park (Los Angeles) at the cabinet-of-curiosities studio of eclectic sculptor and patron to the arts, Clare Graham. The idea was conceived by my fellow natural artisan perfumer Maggie Mahboubian of Parfums Lalun, and will include a total of 15 perfumers and fragrance artists (complete list TBA). 

The initiative is meant to represent the growing and vibrant movement of artisanal, underground and independent perfumery that's happening in North America - and in particular on the West Coast. The name is an amalgamation of "Fragrance Movement".

Maggie's background as an architect, talent as a perfumer, attention to design elements - and most importantly warm and generous personality that leads this collective - makes this a very promising for this event, and those that will follow. The concept is all around exciting, as the FRAGments website explains:
"
FRAGments will run as a series on the Saturday closest to a solstice or equinox. Each event will take place in a spatially evocative or architecturally significant venue that highlights the urban context of the host city".

Before the sale portion of the event, there will be a panel of perfumers, which will provide content and and insight into this lost art-form, followed by sale. The perfumers will be beautifully curated in the unique space chosen, where each perfumer will be equally represented by 5 perfumes from their line. Perfume shopping requires a more intimate and relaxed environment for testing and sampling, and guests could either purchase full sizes or discovery sets of all 5 scents from each perfumer. 

Please mark your calendar for the following and note the event schedule:

WHEN:
Saturday, June 22nd, 11am-5pm


WHERE:
Moryork Studio
4959 York Blvd
Los Angeles, CA
 

WHAT:
11am-Noon: Moderated Discussion With Perfumers
Noon-5pm: Reception and Collective Pop Up Shop Opens


WHO:
Complete list of the 15 participating perfumers TBA The list of participants is out!
Arabesque Aromas (Christen Schilling)
Artemisia Natural Perfume (Lisa Fong)
Ayala Moriel Parfums (Ayala Moriel)
Divine Life Perfumes (Ragna Rostad-Ruffner)
DSH Perfumes (Dawn Spencer Hurwitz)
EnVoyage Perfuems (Shelly Waddington)
Escentual Alchemy (Amanda Feeley)
MikMoi (Michael 'Mik' Coyle)
Parfums Lalun (Maggie Mahboubian)
Persephenie (Persephenie Lea)
Rebel & Mercury (Nikki Sherritt)
Rising Phoenix Perfume (JK DeLapp)
Roxana Illuminated Perfumes (Roxana Villa)
Sebastian Signs (Sherri Sebastian)
Velvet & Sweet Pea’s Purrfumery (Laurie Stern)
 

Come sniff, get the story behind each perfumer's art and, if you choose, purchase directly from them.
Tickets are $10 and can be purchased online in advance on the FRAGments website.

Highlights from my LA Trip


Fountain/Fan Plant 
Last weekend I embarked on yet another trip to Los Angeles (my second this year! Did I get the travel bug, or what?!). Before I get fully into the reasons behind the trip - the Artisan Fragrance Salon - I thought I'll share a few snippets of scents, aromas and all-around goodness that accompanied me in this trip.

Giant Plumeria by Ayala Moriel
Giant Plumeria, a photo by Ayala Moriel on Flickr

I stayed with Persephenie, a kindered spirit whom I now feel like I have known for ages. She was not participating at the salon after all (all because some good news - her line is now heading to Japan!) but we got to spend some quality fragrant time together.

This gorgeous plumeria tree grows somewhere on 4th street if my memory serves me right, on the way to Persephenie's studio (Edinburgh avenue, just off 3rd street). I was surprised at the very faint and decidedly soapy scent it had in the morning, even though the sun was at full blast by 10am: it was so light, fresh and soapy I thought I was smelling an Ivory soap bar mingled with sun tan lotion... A couple of days later, in the full afternoon sun (apparently there is higher blast than full blast), it smelled very strongly of the original Kai perfume oil - heady, tropical, almost fruity, and just all around paradise-like!

Meeting of the Noses @ Sarah Horowitz's studio

We visited Sarah Horowitz at her perfume studio in Westlake Village. It's set in a gorgeous establishment, with bubbling waters in the courtyard and a couple of restaurants downstairs. We first met there - Persephenie, Sarah and Miriam from 40notes. Then we visited Sarah's lovely studio space and had a full tour, including sneak sniffs into the salon feature - her Chocolate Sunset perfume, which is gorgeous and deserves a whole post all of its own!

And the best part was trying so many wonderful new creations, by Sarah and by the other perfumers whom I met at the salon on Sunday (which I will get to later tomorrow, after ample sleep), and experiencing Persephenie's new and gorgeous as always Island Violet cream. And the greatest surprise (though, come to think of it - not really...) was discovering that not only me, but also other incense lovers (which Persephenie truly is) start their day by burning incense, in any shape or form. One of them was especially rosy - almost like the rahat loukum candy with and overdose of rosewater and vanilla... Can there be a better way to start the day? Probably only a strawberry muffin!

Strawberry-Buttermilk Muffin
Joan's On Third is a marvellous place a friend invited me to when I was in LA back in June. Bakery, cafe and catering company whose owner must be a really lovely person because everything that comes out of her bakery is spectacular. So much so that I had brought nothing home for my daughter but a couple of these luscious strawberry buttermilk muffins! They were so fragrant and just melted in your mouth; and not nearly as sweet as the coffee shop variety. Add a slice of cheddar on the side and you have a pretty substantial breakfast.

California grown Citrons!

And last but not least: the marvellously refreshing, aromatic scent of California-grown citrons!
This lovely and generous gift of noi less than 7 etrogim awaited me at Persephenie's studio - straight from the orchard! I'm going to be tincturing them tomorrow and am thrilled that I will have another fresh batch of citron tincture so that I can continue making more Etrog Oy de Cologn. It's been rapidly gaining popularity, I can barely keep it in stock! Thank you, thank you, thank you!!!

Los Angeles Artisan Fragrance Salon

The 1st LA Artisan Fragrance Salon is just a couple of days away - and Ayala Moriel Parfums is thrilled to take part in it! Visit me at booth no. 16 to experience our newest creations: Etrog Oy de Cologne (just in times for Sukkot!), our new Vetiver Racinettes soap bar, and a pre-sniff of Treazon - aka my killer tuberose!

Participating perfumers: Velvet & Sweet Pea's Purrfumery, SmellBent , COGNOSCENTI, Roxana Illuminated Perfume, Artemisia Natural Perfume , Parfums Lalun, 40notes Perfume, Sarah Horowitz Parfums, Sebastian Signs Fragrances, Olympic Orchids Artisan Perfumes, House of Matriarch, Luckyscent, Opus Oils, A Perfume Organic, PK Perfumes, JoAnne Bassett, Ayala Moriel Parfums, Sanae Intoxicants, Imaginary Authors.

Where:
Civic Center Auditorium
1855 Main Street
Santa Monica
California 90401

When:
Sunday, September 23rd, 11am-5pm

Get your tickets here

18ain Street, Santa Monica California 90401

Los Angeles Artisan Fragrance Salon - Giveaway

Los Angelinos - you just got double lucky with an extra giveway this week. Ayala Moriel Parfums is giving away 2 complementary tickets to the Artisan Fragrance Salon next weekend!
September 23rd, 11am-5pm at the Civic Center in Santa Monica.

To qualify, please send me an email with your full name and contact info no later than tomorrow at 2:30pm!

The first 2 to respond are the lucky winners and will be notified in person.
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